YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:38:02 UTC ]
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Allen & Unwin to publish How to be a Rock Star by Shaun Ryder, a memoir that promises to lift the lid on what it's like to be a rock star. Continue reading at The Bookseller
[ The Bookseller | 2021-02-25 01:13:37 UTC ]
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Ten Evenings with Karen Russell Monday, February 22, All-day As part of the Pittsburgh Arts and Lectures series, bestselling author and Pulitzer Prize Finalist Karen Russell will discuss her newest collection, Orange World. Buy a virtual pass to watch anytime online for one week at $15 per... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-22 09:48:10 UTC ]
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Hilary Pollack, research manager, Twitter Good storytellers know that context matters. But did you know that applies to your ads as well? We partnered with MAGNA and IPG Media Lab to measure the impact of context, specifically content adjacency and user experience, on ad perception and... Continue reading at Digiday
[ Digiday | 2021-02-17 02:00:00 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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Reading choices for your night in — whether you like sweet, steamy or need a good cry. Continue reading at The Washington Post
[ The Washington Post | 2021-02-05 13:00:00 UTC ]
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The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
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Snapchat is marking Black History Month with a host of in-application features and tools honoring the theme of Black excellence. Snapchatters will have access to Bitmoji, creative tools and lenses highlighting the creativity of Black artists and lens creators on the platform. Black History Month... Continue reading at AdWeek
[ AdWeek | 2021-02-03 22:50:53 UTC ]
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The social media star known as Léna Situations, 23, had a pretty eventful 2020. She racked up millions of followers, became a best-selling author — and attracted criticism from the Paris book world. Continue reading at The New York Times
[ The New York Times | 2021-02-03 16:55:22 UTC ]
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You are midway through the fourth book (of seven) in your favourite magical teenage warlock series. On her way to a first confrontation with the saga’s principal nemesis, our hero sprints down a bustling medieval thoroughfare, past apothecaries and creature ‘shoppes’, through a chaotic market... Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 13:09:32 UTC ]
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Julia Quinn’s The Viscount Who Loved Me (Avon) kept its kid leather-gloved grip on the Bookstat e-book number one this spot week, as its Netflix adaptation was renewed for a second series. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 17:20:07 UTC ]
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JK Rowling is. John le Carré isn’t. Albert Camus and F. Scott Fitzgerald are. George Orwell might or might not be. I’m talking about registered trade marks. Authors make copyright works, and their agents’ job is to maximise revenues from those intangibles. End of story, right? Kind of. A... Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 12:24:33 UTC ]
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Hay Festival — Cartagena, Colombia Digital 2021 Monday, January 25th – Sunday, January 31st Hay Festival Cartegena de Indias 2021 is a free, digital literary festival celebrating global literary stars, Nobel Prize-winners and internationally acclaimed performers leading a line-up that... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-25 09:48:44 UTC ]
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First Lady Jill Biden, Author Ibram X. Kendi, and Amanda Gorman, the Inaugural Youth Poet Laureate of the United States who stole the show at President Biden's inauguration this week, are among those scheduled to speak at the 2021 ALA virtual Midwinter Meeting, which runs through Tuesday,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-22 05:00:00 UTC ]
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Walker Books has acquired a non-fiction title from Rudimental band member Leon “Locksmith” Rolle and author Derek Owusu. Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 04:26:28 UTC ]
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Our latest research confirms that the general public can tell the difference between an unsafe platform and a quality news publisher - so why can’t our industry? Continue reading at Media Week
[ Media Week | 2021-01-21 11:38:36 UTC ]
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The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller
[ The Bookseller | 2021-01-21 04:54:52 UTC ]
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Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller
[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Ten Evenings: David Treuer Monday, January 18th, all-day As part of the Pittsburgh Arts and Lectures series, Ojibwe author David Treuer will discuss his most recent book combining history and memoir, The Heartbeat of Wounded Knee: Native America from 1890 to the Present. Buy a virtual pass to... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-19 09:48:57 UTC ]
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Online classroom platform Oak National Academy is launching a new virtual library in partnership with the National Literacy Trust. Continue reading at The Bookseller
[ The Bookseller | 2021-01-17 12:35:54 UTC ]
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