YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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A Canadian author of fiction will be awarded $100,000 in the comfort of their own home tonight as the Scotiabank Giller Prize gala goes virtual this year. Continue reading at CBC
[ CBC | 2020-11-09 17:43:21 UTC ]
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Take a tour of one of the biggest libraries in Cambridge without leaving your home. Head on down to Newnham College with us. Continue reading at Book Riot
[ Book Riot | 2020-11-09 11:30:00 UTC ]
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Sky TV hosts celebrate Donald Trump’s re-election too early. Plus: Woolworths partnership with News Corp sparks backlashAndrew Bolt was so excited late on Wednesday afternoon when he believed “Donald Trump seems to have won again” he warned Herald Sun readers he might just gloat on his Sky News... Continue reading at The Guardian
[ The Guardian | 2020-11-06 00:46:48 UTC ]
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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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A classic library of health books becomes new again and aims to reach another generation of readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-02 05:00:00 UTC ]
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Third-quarter sales rose 37% over 2019 and earnings soared at the e-commerce giant. The company said it has seen signs that customers are indeed shopping early, something retailers of all kinds are pushing for to avoid lost sales if Covid-19 cases surge closer to the end of the holiday shopping... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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HarperCollins is collaborating with graphic design company Design and Art Direction (D&AD) to find an emerging designer who will create a new brand identity for C S Lewis' The Chronicles of Narnia series. Continue reading at The Bookseller
[ The Bookseller | 2020-10-29 10:43:11 UTC ]
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The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller
[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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From André Breton to Alison Bechdel, memoir writers have turned the genre upside down. Now a photographer recreates her troubled suburban childhood in a book, casting a movie star — Laura Dern — as her mother. Continue reading at The New York Times
[ The New York Times | 2020-10-26 17:41:25 UTC ]
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A Norwich indie has opened up a completely virtual version of its bookshop, in what its owners are calling a world first. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 05:14:23 UTC ]
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With this fall’s all-online regional trade shows behind them, booksellers are hoping for a return to in-person events next year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-23 04:00:00 UTC ]
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Among Bouchercon's top mystery writers this year were Hank Phillippi Ryan, winner of Best Novel for 'The Murder List' (Forge), and Tara Laskowski, whose 'One Night Gone' (Graydon House) was named Best First Novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-19 04:00:00 UTC ]
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Frankfurt Book Fair director Jürgen Boos has said he envisions a hybrid digital/physical model at the 2021 edition of the world's biggest trade fair. Continue reading at The Bookseller
[ The Bookseller | 2020-10-18 15:36:03 UTC ]
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Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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Books Beneath the Bridge: Greenlight Poetry Salon Monday, October 12, 7pm EDT For the eighth season of Books Beneath the Bridge, a literature series hosted by the Brooklyn Bridge Park, Greenlight Bookstore will be hosting a virtual edition of their quarterly Poetry Salon, hosted and curated by... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-12 10:00:38 UTC ]
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FutureBook, The Bookseller's publishing conference, has announced the first speakers for its five-day virtual event. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 09:00:31 UTC ]
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Pan Macmillan has published a diversity and inclusion action plan, featuring measures and targets to employ and publish more people of colour. Continue reading at The Bookseller
[ The Bookseller | 2020-10-05 10:50:31 UTC ]
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This librarian has seen some truly creative ideas for how libraries hype books virtually, and she's here to share the wealth. Continue reading at Book Riot
[ Book Riot | 2020-10-05 10:30:00 UTC ]
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Thomas Nelson's Nelson Books imprint is partnering with bestselling author Lysa TerKeurst on COMPEL, a new author training and publishing program geared toward female Christian authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-05 04:00:00 UTC ]
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Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales. Continue reading at Wired
[ Wired | 2020-10-01 11:00:00 UTC ]
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