YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual try-on” sessions. Viewers turn a phone’s camera onto themselves, like looking in the mirror, to digitally sample a shade of lipstick or other makeup product—and there is a buy button. On Tuesday, Google also released a new ad format that incorporates technology akin to augmented reality, calling them three-dimensional display ads, which can run on any mobile website. MAC Cosmetics was one of the first beauty brands to test the virtual try-ons in YouTube, while New Balance was among the first to develop a 3D display ad, which Google showed off in a blog post on Tuesday. “This is a really smart move by YouTube, staking a claim with ‘try-on’ augmented reality,” says Clay Weishaar, creative director at Tool of North America. “They have crazy technology, really sophisticated. They’re starting with makeup but eventually it could be for all clothes.” Weishaar is a member of the creative community riding the growing boom in augmented reality on platforms like Snapchat, YouTube, Facebook, Apple and Amazon. The companies all have AR programs for brands and developers to create their own experiences with the technology, which has led to some innovative uses like consumers being able to view... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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Having been responsible for much of Orion’s non-fiction output for more than a decade, Amanda Harris’ switch to agenting came as a surprise to some. She discusses her first 18 months at YMU, and explains why it has been a rewarding endeavour. Continue reading at The Bookseller
[ The Bookseller | 2021-07-01 10:03:00 UTC ]
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ALA members whose jobs have been impacted by the pandemic can once again register for free, and a special code offers a break on Library Marketplace registrations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-17 04:00:00 UTC ]
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I set up inclusive and representative children’s book company, Little Box of Books, almost three years ago and we have since enjoyed plenty of media attention, appearing on BBC Breakfast, Channel 4 News and Loose Women. Continue reading at The Bookseller
[ The Bookseller | 2021-06-07 19:43:13 UTC ]
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Obama will close the 2021 ALA Annual Conference, which is virtual only, on Tuesday, June 29. He will appear in conversation with Lonnie G. Bunch III, the 14th secretary of the Smithsonian and first African American appointed to the role. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-02 04:00:00 UTC ]
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Western works of science fiction were not easily accessible in translation in South Korea until recent years. The country was ruled by a succession of military dictatorships until around 1992, and before that time, South Korean culture had been surveilled through a state censorship system that... Continue reading at Literrary Hub
[ Literrary Hub | 2021-05-27 08:50:01 UTC ]
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The renaissance man and author of the forthcoming memoir 'Unrequited Infatuations' shared his reflections on how the religion of rock ‘n roll shaped a decades-long career as a producer, solo artist, member of the E Street Band, activist, and actor on TV shows including 'The Sopranos.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-26 04:00:00 UTC ]
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For the second year in a row, the in-person Bologna Children’s Book Fair has been canceled and replaced with a virtual event, which this year runs June 14–17. In addition to its usual children's programs, organizers have added other events led by a track for general trade professionals. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Bath Spa University and the Society of Young Publishers South West are hosting the virtual Publishing for Everyone conference on Saturday (15th May) featuring agent Natalie Jerome’s insights on building a career outside London. Continue reading at The Bookseller
[ The Bookseller | 2021-05-10 16:06:35 UTC ]
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The shift to virtual author events during the pandemic has prompted booksellers and publishers to put together events for overseas authors who would not traditionally tour the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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Hodder & Stoughton has acquired Firmament by YouTube scientist and science communicator Simon Clark. Continue reading at The Bookseller
[ The Bookseller | 2021-04-18 09:41:33 UTC ]
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In Kodansha's century-plus of business, the publisher has introduced audiences to iconic titles like Attack on Titan, Akira, and Pretty Guardian Sailor Moon, not to mention kickstarting the careers of legendary storytellers like Haruki Murakami. But despite all its contributions to global pop... Continue reading at AdWeek
[ AdWeek | 2021-04-16 23:45:54 UTC ]
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Panelists will include Zooey Deschanel, Viet Thanh Nguyen, Don Lemon, Lulu Miller, Walter Mosley, Deesha Philyaw and Meena Harris. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-12 17:34:31 UTC ]
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I've pitted come comics and manga cinnamon rolls against each other in adorable grudge matches to judge their cinnamon rolliness. Continue reading at Book Riot
[ Book Riot | 2021-03-23 10:37:00 UTC ]
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One of the biggest books of this past plague year was Erik Larson’s The Splendid and the Vile. The success of the book is no surprise, Larson’s books are perennial bestsellers and he’s a hell of a storyteller. But the core narrative, the perseverance of the British people in the face of Nazi... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-12 09:50:38 UTC ]
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With the London and Bologna book fairs rescheduled in an attempt to host a physical event, a number of companies have sought to create their own virtual ‘fairs’ to enable rights-trading and connect authors and readers. Continue reading at The Bookseller
[ The Bookseller | 2021-03-06 02:57:17 UTC ]
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Sky News Australia goes viral overseas. Plus: Nine greenlights Melissa Caddick drama two days after her remains foundSky News Australia’s YouTube channel now has more subscribers than ABC News: 1.31m to Aunty’s 1.129m. When your best prime-time show, Andrew Bolt’s, regularly has about 80,000... Continue reading at The Guardian
[ The Guardian | 2021-03-05 02:42:25 UTC ]
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Comic-Con International announced that it will once again replace WonderCon, its annual spring convention in Anaheim, and the San Diego Comic-Con in the summer, with free virtual events in 2021. In addition, CCI plans to launch a new and as yet unnamed in-person pop culture event in November 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-03 05:00:00 UTC ]
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Happily Ever Afters: An Evening with Elise Bryant Monday, March 1st, 7:00pm EST Cafe con Libros welcomes debut novelist Elise Bryant in celebration of the recent publication of her book, Happily Ever Afters. She will be joined in conversation by bookseller Tyrinne Lewis. Free, via Crowdcast. The... Continue reading at Literrary Hub
[ Literrary Hub | 2021-03-01 09:48:56 UTC ]
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The Bloody Scotland Crime Festival is to launch a virtual, international book club, to be broadcast via Facebook Live. Continue reading at The Bookseller
[ The Bookseller | 2021-02-28 18:03:18 UTC ]
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