TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations for one massive event.And as has been the case over the past several years, there's plenty of other digital media companies and publishers are also vying for marketers' TV budgets by hostingNewFronts, with new entrants this year like Refinery29. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-05 00:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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Confused about where to buy ebooks without breaking the bank? Here's your ultimate guide to finding discounts and sales for your next read. Continue reading at Book Riot
[ Book Riot | 2021-03-01 11:35:00 UTC ]
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In “Backable,” author Suneel Gupta says don’t simply ask “What do you think?” Instead, stage an exhibition match. After explaining an idea to a friend, I’ll often ask them to explain it back to me. Not only does that help me understand whether the idea is landing, but it also helps me pick up... Continue reading at Fast Company
[ Fast Company | 2021-02-23 08:00:20 UTC ]
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First published in 1865, Lewis Carroll's children's book has never been out of print. It continues to appeal to adults who prefer childhood. Continue reading at The Conversation
[ The Conversation | 2021-02-16 18:52:59 UTC ]
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Hearst Magazines said its affiliate e-commerce business is up over 150% compared to January of last year. It's applying these insights to licensing. The post Hearst turns to first-party data to look for new brand licensing categories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-10 05:01:00 UTC ]
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'The Access Guide to the Black Comic Book Community 2020-2021', is the first in a series of reference works that will showcase creators of color who released books in 2020 as well as industry institutions and events that spotlight their works. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-03 05:00:00 UTC ]
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Atlantic Books has acquired I Heart Politics: Why Fandom Explains What's Really Going On, Phoenix C S Andrews’ "dazzlingly original" guide to fandom in politics. Continue reading at The Bookseller
[ The Bookseller | 2021-01-27 03:40:54 UTC ]
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Hachette Children’s Group has secured the rights to My Period: Find Your Flow and Feel Period Positive!, the "one-stop positive guide to getting your period" from author and journalist Milli Hill. Continue reading at The Bookseller
[ The Bookseller | 2021-01-26 11:34:50 UTC ]
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HarperCollins has acquired Fit For Purpose by NHS general practitioner Dr Richard Pile. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 16:59:43 UTC ]
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Charles Wheelan's "We Came, We Saw, We Left" charts the Wheelan family's frantic global "gap year" — infections, iffy street food, tantrums and all. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-01-22 18:26:12 UTC ]
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David F. Walker and Marcus Kwame Anderson’s graphic novel The Black Panther Party may be the first introduction to the revolutionary party for some. For others, it will provide additional context to the history. The graphic novel spans from the founding of the party by Huey P. Newton and Bobby... Continue reading at Electric Literature
[ Electric Literature | 2021-01-19 12:00:00 UTC ]
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British Library Publishing is to bring forward the publication of a sea shanty guide, due to overwhelming interest on Twitter and TikTok. Continue reading at The Bookseller
[ The Bookseller | 2021-01-15 00:28:06 UTC ]
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Bloomsbury is to publish fashion designer and entrepreneur Anya Hindmarch's guide to modern living, If In Doubt, Wash Your Hair. Continue reading at The Bookseller
[ The Bookseller | 2021-01-13 22:23:11 UTC ]
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“Gone to the Woods” is a memoir so rife with childhood trauma he wrote it in the third person. Continue reading at The New York Times
[ The New York Times | 2021-01-09 08:01:28 UTC ]
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Anthologies like “The Big Book of Modern Fantasy” cover a lot of ground. Illustrated books like “Flyway” offer something special. Continue reading at The Washington Post
[ The Washington Post | 2020-12-07 14:00:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Our critic’s picks include a new edition of “Chitty Chitty Bang Bang” and a biography of Whistler. Continue reading at The Washington Post
[ The Washington Post | 2020-12-02 14:00:00 UTC ]
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Bloomsbury imprint Green Tree will publish Perimenopause Power by women’s health practitioner Maisie Hill. Continue reading at The Bookseller
[ The Bookseller | 2020-12-02 02:23:40 UTC ]
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As this week’s FutureBook20 conference has shown, this is a year where change is at the top of the agenda for the publishing industry. And when it comes to changing the sort of books that get published and the sort of authors whose voices are heard, broadening the acquisition process is crucial. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 22:39:15 UTC ]
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Cornerstone has triumphed in a five-way auction to publish a guide to creativity from a former chief marketing officer at Nike, Greg Hoffman. Continue reading at The Bookseller
[ The Bookseller | 2020-11-20 06:18:40 UTC ]
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