Your 2015 Guide to Every Upfront Pitch and Party

TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations for one massive event.And as has been the case over the past several years, there's plenty of other digital media companies and publishers are also vying for marketers' TV budgets by hostingNewFronts, with new entrants this year like Refinery29. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-02-05 00:00:00 UTC ]
News tagged with: #tv networks #tv budgets

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NBCUniversal Becomes First Major Publisher to Wrap Upfront Talks

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How to Get Library Books on Kindle: Your Guide

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Digiday+ Research: Nielsen gets boost in NewFronts, upfront cycle — but Comscore wins as measurement provider

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