TV networks are gearing up for their flashy upfront presentations, which represent the kick-off to negotiations with advertisers over fall prime-time programming.While some like Discovery are skipping the glitz altogether, others like Turner Broadcasting are combining their network presentations for one massive event.And as has been the case over the past several years, there's plenty of other digital media companies and publishers are also vying for marketers' TV budgets by hostingNewFronts, with new entrants this year like Refinery29. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-02-05 00:00:00 UTC ]
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Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday
[ Digiday | 2022-01-31 05:01:00 UTC ]
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Flint Books has landed a new guide for "super-helpers" by psychologists Jess Baker and Rod Vincent. Continue reading at The Bookseller
[ The Bookseller | 2022-01-29 10:36:46 UTC ]
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Trapeze has signed Nihal Arthanayake’s "game-changing" Let’s Talk: How to Have Better Conversations following a four-way auction. Continue reading at The Bookseller
[ The Bookseller | 2022-01-25 22:13:43 UTC ]
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Daily Mail remains a Boris Johnson backer but same cannot be said of its sister outletA full list of alleged partiesWhat were the rules in June 2020?Coronavirus – latest global updatesThe print edition of the Daily Mail has remained one of Boris Johnson’s strongest backers in the media, even as... Continue reading at The Guardian
[ The Guardian | 2022-01-25 18:46:31 UTC ]
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HQ has pre-empted an "empowering" guide to overcoming imposter syndrome from life coach Tiwalola Ogunlesi in a two-book deal. Continue reading at The Bookseller
[ The Bookseller | 2022-01-19 19:04:39 UTC ]
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Will Young has written an accessible A-Z guide on mental health, Be Yourself and Happier, for Ebury Spotlight. Continue reading at The Bookseller
[ The Bookseller | 2022-01-10 07:27:21 UTC ]
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What does it mean to keep planning for a better tomorrow only to be knocked back by fate? Continue reading at The Bookseller
[ The Bookseller | 2021-12-10 13:58:43 UTC ]
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Penguin Business has landed a guide to diversity and inclusion aimed at "straight, white male leaders" by Suki Sandhu and Felicity Hassan. Continue reading at The Bookseller
[ The Bookseller | 2021-12-08 16:21:21 UTC ]
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Bloomsbury Professional has acquired Mental Disorders, Mental Illness and the Family Court, a reference book for non-medical professionals, headed up by semi-retired published Derek Cross. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 15:33:51 UTC ]
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A project to develop a guide to make literature events accessible for disabled people has reached its research and development phase target budget following support from the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-11-25 01:08:21 UTC ]
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Greenpeace ambassador and former Harry Potter star Bonnie Wright's guide to changing habits and living more sustainably has been signed by Quercus imprint Greenfinch. Continue reading at The Bookseller
[ The Bookseller | 2021-11-19 15:44:54 UTC ]
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Kinari Webb, author of the new book, 'Guardians of the Trees,' recommends 10 books that will make you believe change is possible. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-11-16 05:00:00 UTC ]
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Google is honoring South Korea's law requiring support for third-party payments, but not quite in the way you might have expected. The Wall Street Journalreports Google will allow the use of alternative payment systems for Play Store apps in South Korea. Check out with a supporting app and... Continue reading at Engadget
[ Engadget | 2021-11-04 13:42:55 UTC ]
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Find a gift for your favorite book lover this holiday season with this list of our best picks. Continue reading at The Washington Post
[ The Washington Post | 2021-11-03 17:00:59 UTC ]
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Desmond Shum describes how he turned access into wealth — until his wife’s arrest. Continue reading at The Washington Post
[ The Washington Post | 2021-10-15 12:00:00 UTC ]
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Bonnier Books UK imprint Nine Eight has landed the first-ever official guide to every Christmas number one single between 1952 and 2020. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 08:57:24 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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Bluebird has won a five-way auction for a "gorgeous" guide to tarot for the modern reader by Unbound commissioning editor Fiona Lensvelt and advertising strategist Jennifer Cownie. Continue reading at The Bookseller
[ The Bookseller | 2021-09-09 14:35:20 UTC ]
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Studio Press, an imprint of Bonnier Books UK, has acquired More is More Décor by interior designer and Instagrammer Siobhan Murphy. Continue reading at The Bookseller
[ The Bookseller | 2021-09-06 17:12:14 UTC ]
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Penguin Business has inked a deal for the “definitive book on the future of hybrid working” by London Business School professor Lynda Gratton. Continue reading at The Bookseller
[ The Bookseller | 2021-09-02 04:46:51 UTC ]
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