Yahoo Goes Big With New Banner Ad Product

FIAT, Relativity Media and Sony are among the first few brands to use the new ads at launch. Sold on a cost-per-click basis, these ads will also be served in slideshows published by Yahoo Sports, Yahoo Music and Yahoo TV. All of the ads will be sold directly by Yahoo -- not networks or exchanges, currently -- and can be targeted based upon users' gender, location and search habits. But Yahoo is late to “native” image ads, though, an area dominated by Facebook and Twitter.The post Yahoo Goes Big With New Banner Ad Product appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2013-11-21 00:00:00 UTC ]
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MoCCA Art Fest Returns to New Venue, Big Crowds

The MoCCA Art Fest, an indie comics and graphic novel festival held April 2-3, returned after a two year hiatus due to the pandemic, attracting nearly 6,000 fans to a new venue in Manhattan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-06 04:00:00 UTC ]
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Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new "big data" monthly impact releases--set-top box and smart television viewership metrics... Continue reading at AdWeek

[ AdWeek | 2022-03-08 22:58:31 UTC ]
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Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover

The VAB is helping to create new standards for TV measurement, but can it be an objective party if it counts some measurement providers -- but not Nielsen -- as dues-paying members? The post Q&A with VAB CEO Sean Cunningham on the trade org’s role in the TV ad industry’s measurement makeover... Continue reading at Digiday

[ Digiday | 2022-03-04 05:01:00 UTC ]
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Comscore CEO retiring as Nielsen rival gets big chance and more competition

Bill Livek announces departure amid growing industry interest in Nielsen competitors. Continue reading at Advertising Age

[ Advertising Age | 2022-03-01 00:04:04 UTC ]
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Beyond Arranged Marriages and Big Fat Weddings: Romance in Indian Literature

An exploration of the various ways romance plays out in Indian literature — it's not all arranged marriages. Continue reading at Book Riot

[ Book Riot | 2022-02-25 11:35:00 UTC ]
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The Big, Beautiful Life of Ashley Bryan

As a Black solider during WWII, Ashley Bryan drew in his sketchbook. He went on to illustrate dozens of children's book over his lifetime. Continue reading at Book Riot

[ Book Riot | 2022-02-19 11:32:00 UTC ]
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What a $6.5 million Super Bowl ad can buy in digital media

This year, a 30-second spot in the Big Game will run advertisers about $6.5 million. Here's what that can buy instead in digital media. The post What a $6.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-02-11 05:01:00 UTC ]
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Samsung’s Galaxy Tab S8 line is going big with a new 14.6-inch Ultra model

Along with announcing the Galaxy S22 lineup, Samsung has refreshed its range of tablets — which some folks already had an inkling about after earlierleaks. For the first time, Samsung is introducing an Ultra tablet, which aligns with the Ultra branding the company slaps on its highest-end... Continue reading at Engadget

[ Engadget | 2022-02-09 15:00:19 UTC ]
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The New York Times Focuses New Ads on How It Reflects and Enriches Readers’ Lives

Vera, a cello player and Scrabble devotee, has been a New York Times subscriber for the past 75 years, developing her print habit somewhere around the Truman administration. These days, she's reading stories about Eugene O'Neill, TV dinners, book publishing and "getting older without getting... Continue reading at AdWeek

[ AdWeek | 2022-02-07 11:00:00 UTC ]
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‘The Violin Conspiracy’ could be one of the year’s big crowd-pleasers

It's early to be making such predictions, but Brendan Slocumb's debut is as engaging as it is suspenseful. Continue reading at The Washington Post

[ The Washington Post | 2022-02-02 11:00:55 UTC ]
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Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
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Scheffler ousts Ross at the top of annual illustrator chart as big brand creatives rule

Axel Scheffler has usurped Tony Ross in the list of 2021’s most lucrative illustrators through Nielsen BookScan’s TCM. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 03:07:14 UTC ]
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Southern New Mexico digital marketing firm reports big growth, aims to increase national presence

Fast-growing digital media company Sinuate Media is pivoting its business model with pre-packaged marketing platforms to help small companies compete with bigger fish. Sinuate CEO and founder Leah Messina told Business First that the knowledge needed to use digital marketing tools has increased... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-01-27 23:14:12 UTC ]
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Little People, Big Dreams: Children’s non-fiction posts all-time record return

If you chart the shift in the BookScan era of the publishing into Children’s & Young Adult Non-Fiction (CYANF), you see it evolving from, broadly, a more schools-book focused sector to one in which the vast bulk of the revenue is derived from trade titles. Continue reading at The Bookseller

[ The Bookseller | 2022-01-22 07:28:02 UTC ]
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Jonathan Evison’s ‘Small World’ feels like a big statement about America

In "Small World," short chapters and sheer eventfulness keep the story chugging along. Continue reading at The Washington Post

[ The Washington Post | 2022-01-21 12:00:01 UTC ]
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Senator Mazie Hirono Added to Lineup as ALA's Inaugural LibLearnX Gets Underway

After years of discussion and planning, it's finally here: the American Library Association's new winter event, LibLearnX, will run through January 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-01-21 05:00:00 UTC ]
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Cornerstone celebrates Fforde's latest with TV ad campaign

Cornerstone has created a TV advert featuring real readers to support the paperback publication of Katie Fforde’s novel A Wedding in the Country. Continue reading at The Bookseller

[ The Bookseller | 2022-01-18 19:17:21 UTC ]
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Recurrent Ventures – the next big private equity-fueled media conglomerate?

Private equity-funded Recurrent Ventures now has 20 digital media brands under its purview — and is on the hunt for more acquisitions. But is its approach to injecting new life into these titles sustainable? The post Recurrent Ventures – the next big private equity-fueled media conglomerate?... Continue reading at Digiday

[ Digiday | 2022-01-18 05:01:00 UTC ]
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