Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-09-09 00:00:00 UTC ]
News tagged with:
#branded content
#international expansion
#marketing spend
Berrow’s Worcester Journal is one of several papers owned by the UK’s second biggest regional news publisher to hire ‘AI-assisted’ reporters On 7 October 1779 a letter appeared in Berrow’s Worcester Journal. “To the printer,” wrote a disgruntled reader. “I take the liberty of informing you and... Continue reading at The Guardian
[ The Guardian | 2023-12-28 14:03:33 UTC ]
More news stories like this | News stories tagged with:
#oldest newspapers
#greatly exaggerated
#anonymous tip
#artificial intelligence
#news publisher
In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#annual letter
#marketing efforts
#book group
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
More news stories like this | News stories tagged with:
#video content
#associate director
#digital media
Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek
[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with:
#executive team
#advertising industry
#today announced
#vice president
#general manager
#conde nast
Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with:
#printed books
#larry page
#university libraries
#digital content
With the holiday season is in full swing after a year of ups and downs for publishers, a number of indie presses predict how their final sales push of 2023 is shaping up. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#holiday season
#full swing
During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday
[ Digiday | 2023-11-17 05:01:00 UTC ]
More news stories like this | News stories tagged with:
#news corp
With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#bestseller lists
#past weekend
Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. Continue reading at Media Week
[ Media Week | 2023-11-02 09:10:33 UTC ]
More news stories like this | News stories tagged with:
#weekly round-
#hearst
From Oct. 11-14, more than 200,000 people made the pilgrimage to Manhattan's Javits Center for New York Comic Con, the annual gathering of fans across movies, television, comic books, anime and video games. The massive convention floor was filled with activations of all sizes from some of the... Continue reading at AdWeek
[ AdWeek | 2023-10-20 08:00:00 UTC ]
More news stories like this | News stories tagged with:
#recognizable brands
#javits center
#annual gathering
#comic books
#video games
#comic con
Judges praise the final six ‘exquisite and ambitious’ works in contention for the £50,000 award for nonfictionBooks tackling climate change, China, the NHS, European revolutions, ballet and music feature on the shortlist for this year’s Baillie Gifford prize for nonfiction.The six-long list... Continue reading at The Guardian
[ The Guardian | 2023-10-08 19:00:48 UTC ]
More news stories like this | News stories tagged with:
#judging chair
#literary editor
Sony continues its mission to release first-party titles on PC, as the critically-acclaimed PS5 sequel Horizon Forbidden West is coming to Steam and the Epic Games Store early next year. The port’s being handled by Nixxes Software, a company Sony purchased back in 2021.... Continue reading at Engadget
[ Engadget | 2023-09-27 17:26:58 UTC ]
More news stories like this | News stories tagged with:
#pc players
#good hands
#digital soundtrack
#worth noting
#power ups
#comic book
Murdoch papers declare the premier’s electoral popularity was a ‘cult’ and his legacy nothing but a state ‘deep in debt’Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe Sunday Herald Sun’s front-page photo of the... Continue reading at The Guardian
[ The Guardian | 2023-09-27 03:28:06 UTC ]
More news stories like this | News stories tagged with:
#victorian premier
#free morning
#latest updatesget
#free app
#front pages
#herald sun
#national broadsheet
#guardian australia
#news corp
The VP of inclusive network sales writes about helping marketers connect with diverse audiences. Continue reading at Advertising Age
[ Advertising Age | 2023-09-22 09:46:02 UTC ]
More news stories like this | News stories tagged with:
#diverse audiences
#somos
TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget
[ Engadget | 2023-09-19 15:45:36 UTC ]
More news stories like this | News stories tagged with:
#scholastic
Bluebird, who were due to publish Brand’s new self-help book in December, took the decision in light of ‘very serious allegations’The publisher of one of Russell Brand’s books has said that it is pausing all future publishing of books by the comedian after he was accused of rape and sexual... Continue reading at The Guardian
[ The Guardian | 2023-09-18 14:31:47 UTC ]
More news stories like this | News stories tagged with:
#future books
#russell brand
#future publishing
#sexual assault
#pan macmillan
#self-help book
Métro Média will declare bankruptcy this week, permanently ending its coverage of local government in parts of the province's two largest cities, the head of the Quebec newspaper publisher said Sunday. Continue reading at CBC
[ CBC | 2023-09-17 21:15:07 UTC ]
More news stories like this | News stories tagged with:
#local government
#largest cities
Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
More news stories like this | News stories tagged with:
#datacenter weekly
#nielsen names
#macroeconomic news
#nielsen
Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian
[ The Guardian | 2023-09-11 17:08:53 UTC ]
More news stories like this | News stories tagged with:
#company announced
#beginning today
#self-publish
#kindle
The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget
[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with:
#rising number
#published works
#sarah silverman
#class-action lawsuit
#memoir
#graphic novel