WPP touts its journalism cred in battle for branded content

Group SJR has hired Pulitzer Prize winners and is stepping up its international expansion to compete with publishers' native ad studios for marketing spend. The post WPP touts its journalism cred in battle for branded content appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-09 00:00:00 UTC ]
News tagged with: #branded content #international expansion #marketing spend

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It’s Their Content, You’re Just Licensing it

Recent automatic updates to e-book editions of works by Roald Dahl, R.L. Stine and Agatha Christie are a reminder of who really owns your digital media. Continue reading at The New York Times

[ The New York Times | 2023-04-04 23:45:06 UTC ]
More news stories like this | News stories tagged with: #roald dahl #agatha christie #e-book

NYPL Announces 2023 Finalists for Bernstein Excellence in Journalism Award

The New York Public Library has announced its five finalists for the 36th Helen Bernstein Book Award for Journalism. Continue reading at Book Riot

[ Book Riot | 2023-03-15 15:31:16 UTC ]
More news stories like this | News stories tagged with: #book award

AWP23 in Seattle Showcases Presses, Journals, and Authors

The opening days of this year's Association of Writers and Writing Programs conference featured the presentation of its Small Press Publisher Award to Dzanc Books and a discussion between famed Seattle librarian and 'Book Lust' author Nancy Pearl with novelist Min Jin Lee. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-10 05:00:00 UTC ]
More news stories like this | News stories tagged with: #dzanc books #small press

Storytel Touts Q4 Results in a ‘Truly Remarkable Year’

Audiobook subscription company Storytel cites a 22-percent increase year over year, at 3.2 billion Swedish kronor. The post Storytel Touts Q4 Results in a ‘Truly Remarkable Year’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-17 13:56:54 UTC ]
More news stories like this | News stories tagged with: #audiobook

3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #football season #digital content

Penguin Random House’s All Ways Black Collective Battles Book Bans

A community of Black writers and readers, the group is partnering with Little Free Library to bring more free libraries to Black communities across the country. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-02 05:00:00 UTC ]
More news stories like this | News stories tagged with: #black writers #free library #free libraries #black communities #libraries

“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette

How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned

Catholic sex-ed textbooks discontinued following accusations of 'homophobic,' 'transphobic' content

The Fully Alive textbook series has been used by Catholic school boards across the province for years. Now, Pearson Canada says it has stopped printing physical copies of the book and will stop supporting digital versions by March. Continue reading at CBC

[ CBC | 2023-01-11 10:00:00 UTC ]
More news stories like this | News stories tagged with: #pearson

Panel Mania: Last On His Feet: Jack Johnson and the Battle of the Century by Youssef Daoudi and Adrian Matejka

In their new work of graphic nonfiction, 'Last on his Feet: Jack Johnson and the Battle of the Century,' Youssef Daoudi and Adrian Matejka recreate and dissect one of the most explosively meaningful sporting events in American history. A 14-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic nonfiction #american history #14-page excerpt

Big Names in Little Magazines: On Thomas Pynchon’s Very First Literary Journal Appearance

“Thomas Pynchon is a young writer, just twenty, who has previously published fiction in Epoch. He is a Cornell graduate and now lives in Seattle.” Writers know that the time between when a piece is accepted by a literary magazine and when it is actually published can be rather protracted—my... Continue reading at Literrary Hub

[ Literrary Hub | 2022-12-21 09:53:25 UTC ]
More news stories like this | News stories tagged with: #big names #thomas pynchon #young writer #literary magazine

Wall Street Journal Names Emma Tucker as New Editor

News Corp said that Emma Tucker, a longtime editor in London, would replace Matt Murray, who has led the news organization for four years. Continue reading at The New York Times

[ The New York Times | 2022-12-12 22:10:23 UTC ]
More news stories like this | News stories tagged with: #longtime editor #news organization #news corp

How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media

Springer Nature Acquires Medical Journal ‘Cureus’

Springer Nature leadership talks of creating 'a dynamic, open repository of medical knowledge' with its Cureus acquisition. The post Springer Nature Acquires Medical Journal ‘Cureus’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-12-07 17:04:53 UTC ]
More news stories like this | News stories tagged with: #springer nature

Martin Sorrell-backed S4S Ventures, Bertelsmann invest $10M in data asset management outfit as it blends new content, analytics-based marketing for clients

The recent explosion in content has created the need not only for more sophisticated tools to manage it, but better ways to attach data and analytics to the content in order to better optimize it at the right time for the right opportunity. Continue reading at Digiday

[ Digiday | 2022-11-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #recent explosion #bertelsmann

Hoopla Offers 'MasterClass' Content to Libraries

Four of MasterClass's popular streaming tutorials are now available to public library patrons via the hoopla app with more classes to be added monthly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
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What I Write in My Journal is Just for Me (It is Not My Memoir)

I wrote in my journal this morning. I am not going to disclose its contents to you here, on this page, on Beyoncé’s internet. What I write in my journal, its unfiltered stream of consciousness, is just for me. A memoir is not a journal. * Also this morning: I wrote up to the very […] Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-28 08:57:23 UTC ]
More news stories like this | News stories tagged with: #memoir