Tufts University economist Sean Cash doesn’t normally dabble in the valuations of giant tech companies. As the Friedman School of Nutrition Science and Policy professor puts it, “My bread and butter is bread and butter.” But a few years ago, Cash got interested in answering the question of how much users of Facebook, Inc.— rather than owners, or shareholders — value the company. With a paper published today in the scientific journal PLOS ONE, Cash (along with colleagues at Kenyon College,… Continue reading at 'Silicon Valley Business Journal'
[ Silicon Valley Business Journal | 2018-12-20 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-13 00:00:00 UTC ]
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The author also recently donated funds for British and Irish schools as well as independent bookstores. 'I hope we’re able to increase awareness about the vital role that school libraries and librarians play in transforming lives and fostering a love for learning,' Patterson said of his new... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-03-12 00:00:00 UTC ]
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"@TheBuzzer," a Fox Sports network show that exists almost entirely on social platforms, has reduced its output on YouTube over the past several months in favor of publishing videos directly to Facebook and Twitter. In doing so, it has found that Twitter is best for videos about breaking news... Continue reading at Digiday
[ Digiday | 2015-03-12 00:00:00 UTC ]
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Though 2015 is designated the Year of Literature to stimulate reading in Russia, the country’s book industry is facing its toughest test in decades. The post Russia’s Year of Literature Fighting “Toughest Test in Decades” appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-09 00:00:00 UTC ]
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Facebook continues its campaign to invade Google's ad-tech turf.Facebook is building an ad exchange that would automate the sale of other publishers' ads, according to people familiar with the matter. LiveRail, the online video ad-tech firm that Facebook bought last summer, will be the one... Continue reading at Advertising Age
[ Advertising Age | 2015-03-06 00:00:00 UTC ]
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The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, children & teens, and more for the week ended March 1, 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-06 00:00:00 UTC ]
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Facebook was a focus of the first day of the IPG spring conference in Chipping Norton yesterday (4th March), which saw Perseus reveal the inside story on having a book selected for the Facebook Book Club, while publishers told they are "too nice" and need to develop more attitude if they are to... Continue reading at The Bookseller
[ The Bookseller | 2015-03-06 00:00:00 UTC ]
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In the first of a two-part series, literary agent Evangelia Avloniti considers the cultural reasons why so little Greek literature is translated. The post Greek Literature Abroad: A Modern Odyssey (Part 1) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-03-05 00:00:00 UTC ]
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U.K. publishers are employing a number of tactics to garner Facebook traffic. Digiday spoke to five of the UK publishers in the top 10 to receive traffic from the social network -- and learned a few tricks. Having engineered its sites for mobile -- and consequently, social -- six of Trinity... Continue reading at Digiday
[ Digiday | 2015-03-03 00:00:00 UTC ]
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Even if you've never heard of PlayBuzz, you've probably come across its end product. Its platform is behind such Facebook quizzes as "Which Disney Mom Are You?" and lists like "18 Photos That Prove That Online Dating Is Terrifying." The company, thanks to the virality of such content, has become... Continue reading at Advertising Age
[ Advertising Age | 2015-02-25 00:00:00 UTC ]
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A look at the top shared stories on Facebook can be a depressing exercise, unless you're a big fan of quizzes and listicles. But it's not all bad for traditional publishers. As Facebook has tweaked its algorithm and publishers get more savvy about social, news outlets are also showing... Continue reading at Digiday
[ Digiday | 2015-02-20 00:00:00 UTC ]
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Publisher continues exploring the limits of native ads. The post Forbes Puts an Ad on its Cover appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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A native ad for Fidelity will appear on the cover of the latest issue of Forbes, which hits newsstands on Monday. The ad is on the actual cover -- it's not part of a foldout or second cover.Forbes was among the first publications to fully embrace native advertising -- a tactic where ads seek to... Continue reading at Advertising Age
[ Advertising Age | 2015-02-13 00:00:00 UTC ]
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The National Literacy Trust (NLT) has raised £75,000 for its work in improving child literacy at a charity auction held yesterday (12th February) in London. Guests at the auction, which was hosted by Private Eye editor Ian Hislop, bid for items including a signed pair of Frank Lampard’s... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Ebook subscription service Scribd has expanded its library to one million titles with the recent addition of more than 10,000 comic books and graphic novels. The post Scribd Adds 10,000 Comics and Graphic Novels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-02-13 00:00:00 UTC ]
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While other publishers are trying to maximize their Facebook referrals, the site for sports fans goes for a diversified approach. The post How Bleacher Report is Facebook-proofing its traffic appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-02-11 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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What if there were an ad that you just couldn't draw your eyes from? It's oddly captivating, almost hypnotic, and it would halt your thumb from scrolling farther down your Facebook feed. There's one such creative format that is only now catching on as the digital world's equivalent of the... Continue reading at AdWeek
[ AdWeek | 2015-02-10 00:00:00 UTC ]
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Facebook is allowing a new ad type in its yearly awards: Instagram campaigns. The Facebook Awards started taking submissions last week, and for the first time, Instagram ads are up for consideration, the social network said. This is the fourth year Facebook is hosting the ad awards, and Adweek... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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