For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief, unofficial encore, courtesy of the United States Women’s National Soccer Team. This unstoppable force—led by audacious, political, out co-captain Megan Rapinoe—captured the attention of a global audience on the way to their fourth consecutive World Cup win and beyond. It was the feel-good story of the year, particularly for LGBTQ women and sports fans, because Rapinoe and five other USWNT players are among the 42 out players in the league. The media’s unequivocal embrace has rewarded digital publishers with a page-view bump for their sports sections. Deadspin’s viral headline, “Purple-haired lesbian goddess flattens France like a crepe,” garnered 578,200 page views alone. But using keyword blocking to avoid terms like “gay,” “lesbian,” “queer,” or “LGBTQ+” are missing out on all those enthusiastic eyeballs. I’ve been an out gay man for most of my professional life, the past eight as a technology partner to marketers. During that time, the advertising and marketing industry has significantly dialed up positive depictions of the LGBTQ+ community year-round and across categories, so much so that media watchdogs GLAAD told me they have stopped keeping score. Every June, brands pour... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The digital publishing platform will let fans write, publish, and sell the stories they've written based on popular books, TV shows, and more. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-05-23 00:00:00 UTC ]
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Amazon's taken a number of steps to bring different types of content to the Kindle Store, and it's now venturing into an area that has a long history with the internet: fan fiction. The company's today announced Kindle Worlds, a new publishing platform that promises to pay writers royalties for... Continue reading at Engadget
[ Engadget | 2013-05-22 00:00:00 UTC ]
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Waterstones' managing director James Daunt has said the chain needs to "book sell its... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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Amazon let its world domination plans be known last month when it asked developers to start submitting apps to line its virtual displays in more countries. While China was notably absent from immediate expansion plans, Amazon launched its Appstore there during the weekend, opening the doors to... Continue reading at Engadget
[ Engadget | 2013-05-06 00:00:00 UTC ]
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NEW YORK--When should a newspaper stop or reduce printing? It's a delicate question underscored by a complex calculus, but one that Australia's Fairfax Media CEO Gregory Hywood said publishers can't confront without first reining in f ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-30 00:00:00 UTC ]
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It has become a truism that “men don’t read women.” The assertion is taken as self-evident by feminist publications like Salon (“while women read books written by men, men do not tend to reciprocate”) and shown anecdotally by blogs. It is also perpetuated by male bastions like Esquire, which... Continue reading at Slate
[ Slate | 2013-04-25 00:00:00 UTC ]
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World Book Night gives away 500,000 print books. Wouldn't it make good sense to extend the promotion by offering free ebooks as well? Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-24 00:00:00 UTC ]
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Julia Kingsford, chief executive of World Book Night, reported that the promotion was carried out... Continue reading at The Bookseller
[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Givers across the country are gearing up to take part in this evening's World Book Night,... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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The United States celebrated World Book Night on April 23, which meant that over 25,000 volunteers throughout the country handed out half a million free books to promote reading. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
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Seagull Books, based in Kolkata, India, is perhaps the world's most prolific translator of German books into English in the world, says Deutsche Well. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
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The World Association of Newspapers and News Publishers (WAN-IFRA) and the World Editors Forum have appealed to the British government to rethink statutory regulation that threatens more than 300 years of press freedom in the UK. In a letter to Prim ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-04-16 00:00:00 UTC ]
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Hilary Mantel is in contention for yet another award, with Bring Up the Bodies (Fourth Estate) on... Continue reading at The Bookseller
[ The Bookseller | 2013-04-16 00:00:00 UTC ]
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With ebook and total digital sales posting steady—if generally smaller—increases in 2012, sales of print books held up fairly well across the book trade and at most major houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-04-12 00:00:00 UTC ]
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Firehouse World—an event that offers training, equipment and education for the fire service—was acquired by Cygnus Business Media about 11 years ago and following a tough market in 2007, which saw the down economy hit the public safety market particularly hard, the company has been reinvesting... Continue reading at Folio Magazine
[ Folio Magazine | 2013-04-05 00:00:00 UTC ]
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The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget
[ Engadget | 2013-04-04 00:00:00 UTC ]
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The Argentine illustrator known as “Isol” has won the world’s largest award for children’s literature, the SEK 5m (roughly $766,000) Astrid Lindgren Memorial Award. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-01 00:00:00 UTC ]
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Sure, the age of browsing for books and checking them out may be coming slowly to a close, but the idea of a library can adapt rather than fade away. These five locations are doing just that. When I took a high school class in "library science," the primary innovation I learned about was the... Continue reading at Fast Company
[ Fast Company | 2013-04-01 00:00:00 UTC ]
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Oscar season is over, which means one thing: it’s on to the summer blockbusters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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