Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-24 00:00:00 UTC ]
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Founder plans non-hierarchical newsroom and wants to build First Look Media on collaborationWith $250m in funding from eBay founder Pierre Omidyar and some high profile journalist hires, First Look Media has set itself the lofty task of reinventing journalism for the digital age, starting with... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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Celebrating great writing by women and taking it to a wider audience than ever before are the... Continue reading at The Bookseller
[ The Bookseller | 2014-02-27 00:00:00 UTC ]
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Sexism is real and it spills over to our most influential cultural publications. How many times do we have to call for change?Today, as they have every year since 2009, VIDA: Women in The Literary Arts, an organization dedicated to gender parity in the literary arts, released its annual count... Continue reading at The Guardian
[ The Guardian | 2014-02-25 00:00:00 UTC ]
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Any job a man can do, so can a woman. Sure, there are physical differences between the sexes, but that does not have to impede success. One industry that has primarily been a men's club is IT. Historically, being a computer nerd has been a guy thing. However, over the years, women have been... Continue reading at Betanews
[ Betanews | 2014-02-25 00:00:00 UTC ]
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How women are portrayed in photography has been a hot-button issue in publishing during the last several months. One could argue the spirited dialogue goes back a year to Dove's "Real Beauty Sketches" effort, which went viral. At any rate, whether you find BuzzFeed Video's "Photoshopping Real... Continue reading at AdWeek
[ AdWeek | 2014-02-21 00:00:00 UTC ]
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A new wave of publishers is bucking the digital trend with stylishly printed magazines that are as much a joy to hold as beholdSee a gallery of some of the best-looking new magazinesThe magazine is dead, long live the magazine. It's not so much a resurrection of the magazine in the digital age... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
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Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers... Continue reading at Advertising Age
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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Egmont’s magazine division has seen a return to growth in circulation, reporting a 5.7%... Continue reading at The Bookseller
[ The Bookseller | 2014-02-14 00:00:00 UTC ]
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Magazine doubled e-edition sales to 22,000 in past year, ahead of rivals Stuff, GQ and BBC's Top GearGadget magazine T3 is the UK's most popular digital magazine, doubling e-edition sales to 22,000 in the past year, with GQ and BBC titles including Top Gear also making the top 10.T3 reported an... Continue reading at The Guardian
[ The Guardian | 2014-02-14 00:00:00 UTC ]
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Satirical title has a print circulation of more than 220,000, ahead of The Economist and The WeekPrivate Eye held on to the number one spot among news magazines in the second half of 2013 with a print circulation of more than 220,000, ahead of The Economist and The Week.Ian Hislop's satirical... Continue reading at The Guardian
[ The Guardian | 2014-02-13 00:00:00 UTC ]
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Publishing Perspectives has launched a digital monthly magazine optimized for reading on tablets and screens. Our first issue on Selling & Sales highlights new strategies for boosting book sales. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-13 00:00:00 UTC ]
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Understanding why and how readers engage with the product will inform your marketing. Continue reading at Folio Magazine
[ Folio Magazine | 2014-02-11 00:00:00 UTC ]
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The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Bonnier-owned Templar today announced that creative director Amanda Wood is stepping down.... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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Good Housekeeping is a monster brand for parent company Hearst. The 129-year-old magazine is among its largest in terms of revenue, with more than 4.4 million subscribers. Consumers place enormous trust in the Good Housekeeping Seal. Continue reading at AdAge.com Continue reading at Advertising Age
[ Advertising Age | 2014-02-04 00:00:00 UTC ]
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There are very few occasions when bringing together the UK's celeb hack pack would be anything other than akin to juggling dynamite. But knives were sheathed and cutting comments zipped in a remarkable display of support for Gavin Reeve-Daniels, deputy editor of Heat magazine, who was diagnosed... Continue reading at The Guardian
[ The Guardian | 2014-01-30 00:00:00 UTC ]
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Hearst Corporation, whose holdings include Cosmopolitan magazine and a stake in ESPN, is continuing its push into healthcare and creating a division called Hearst Health.The unit consists of five healthcare-information companies, as well as an innovation lab and venture fund with a commitment to... Continue reading at Advertising Age
[ Advertising Age | 2014-01-27 00:00:00 UTC ]
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The re-booted iteration of Oprah's influential book club is leveraging multiple platforms in print and digital for maximum exposure and engagement. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-01-27 00:00:00 UTC ]
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