Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-24 00:00:00 UTC ]
Barnes & Noble has been closing stores steadily for years, but CEO Demos Parneros said, during a conference call yesterday, that his goal is to position the company for "net store expansion" in fiscal 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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Sandell Asset Management Corp, which said it has a "meaningful" stake in Barnes & Noble, sent a letter to the retailer's board of directors urging the company try to sell itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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Michael Huseby, who served as CEO of Barnes & Noble, Inc. and then executive chairman of B&N Education when that company was spun-off from B&N Inc., has been named to succeed Max Roberts as head of B&N Education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-20 00:00:00 UTC ]
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The Pioneer Woman Magazine is increasing its distribution to 500,000 copies and moving past its Walmart-only distribution strategy for its second issue, which will be released in September.The Hearst Magazines publication, a joint venture with Scripps Networks Interactive, features Ree Drummond,... Continue reading at Advertising Age
[ Advertising Age | 2017-07-20 00:00:00 UTC ]
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As the new head of Barnes & Noble, Demos Parneros knows his top priority is to stop the sales slide that has plagued the company’s retail stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-28 00:00:00 UTC ]
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Microsoft, which was Barnes & Noble's original partner on the Nook (before ending the relationship in 2014), is now back in the digital book market. According to reports, the tech giant's new online bookstore will sell hundred of thousands of frontlist and backlist titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-30 00:00:00 UTC ]
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A store in northern Maine wins a cash prize; college students petition for a Barnes & Noble; Houston gets a new Latino bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-02 00:00:00 UTC ]
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The overall message coming out of Winter Institute is that independent bookselling is thriving, particularly in light of the decline in ebook sales, Barnes & Noble’s continuing stumbles, and growing opportunities for community engagement. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-30 00:00:00 UTC ]
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Beginning this summer, magazines must be able to demonstrate "unique opens" of sponsored digital subscriptions and single-copy sales, not just deliveries. The post Updated: AAM Tweaks Digital Issue Reporting Guidelines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-27 00:00:00 UTC ]
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Despite weak holiday sales at Barnes & Noble, CEO Len Riggio said there are no plans to accelerate store closings and that he expects the retailer to be "store positive" in the fiscal year ending in April 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-09 00:00:00 UTC ]
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Barnes & Noble Inc. posted its first decline in holiday sales in three years, hurt by a downturn in the coloring-book category, bringing another sign that the Christmas season wasn't kind to retailers. Same-store sales sank 9.1 percent for the nine-week holiday period, the New York-based... Continue reading at Baltimore Sun
[ Baltimore Sun | 2017-01-06 00:00:00 UTC ]
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With store traffic failing to significantly improve after the election, Barnes & Noble's sales did not meet expectations over the holiday period. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-05 00:00:00 UTC ]
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The ouster of Barnes & Noble's CEO, the sale of Perseus, and Follett's purchase of Baker & Taylor were the big publishing stories of 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-16 00:00:00 UTC ]
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The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing time. The streaming giant has replaced still photos with moving images to enhance user experience by (hopefully) cutting down on browsing... Continue reading at Fast Company
[ Fast Company | 2016-12-06 00:00:00 UTC ]
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Barnes & Noble is looking to boost holiday sales with an aggressive promotion online at BN.com today, starting with a 15% discount on the entire order. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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New bookstores opened in Alabama, Maine, New York, and Tennessee; a suspicious fire temporarily closes a Barnes & Noble in Arizona; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-28 00:00:00 UTC ]
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With the election over, the chain expects sales to pick up as the holiday gift-giving season approaches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-25 00:00:00 UTC ]
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Barnes & Noble's first concept store, originally slated to open in October in Eastchester, N.Y., opened on Tuesday morning. The official grand opening is set for December 2. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
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As it tries to improve sales of digital content, Barnes & Noble has introduced its cheapest Nook yet, the Nook Tablet 7”, priced at $49.99. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-17 00:00:00 UTC ]
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After several changes on when its new concept store in Eastchester, N.Y. will open, Barnes & Noble has now set November 22 as the new date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-15 00:00:00 UTC ]
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