Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-24 00:00:00 UTC ]
News tagged with: #rate base #barnes noble #single-copy sales

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How a Tiny Literary Magazine Became a Springboard for Great Irish Writing

The Stinging Fly has helped launch several of Ireland’s most promising writers. How has a publication with 1,000 subscribers carved a niche in the Irish canon? Continue reading at The New York Times

[ The New York Times | 2023-04-05 09:00:42 UTC ]
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Amazon no longer sells print and Kindle magazines

You can no longer buy either print or Kindle Newsstand magazine and newspaper subscriptions from Amazon, as the company appears to implement yet another cost-cutting measure. The e-commerce giant announced that it was halting Newsstand subscriptions on March 9th (via The Verge) and that the... Continue reading at Engadget

[ Engadget | 2023-03-17 09:28:33 UTC ]
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With Budget Deadline Looming, Library Supporters Urge Congress to #FundLibraries

ALA officials are urging library advocates in every congressional district to ask their representatives to cosign letters in support of critical library programs. With an abbreviated process this year, the House deadline for signatures is March 20. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-17 04:00:00 UTC ]
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Is Gillian Anderson’s New Anthology of Women’s Sexual Fantasies Too Restrictive?

As if starring in three seasons of Sex Education wasn’t enough, Gillian Anderson’s embarking on a brand new project set to get our pulses racing. At Bloomsbury, Anderson is leading an update of Nancy Friday’s My Secret Garden, a groundbreaking 1973 book that collected anonymous sexual fantasies.... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-16 08:54:18 UTC ]
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By Attracting National Budgets, Texas Monthly Grows Ad Revenue 31%

Publisher Texas Monthly, which marked its 50th anniversary last month, grew its overall revenue by 39% in 2022, an uptick the privately owned media company attributed to its expanded number of advertising channels and an ongoing effort to cultivate new sources of revenue. The publisher increased... Continue reading at AdWeek

[ AdWeek | 2023-03-13 10:21:33 UTC ]
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Women’s health needs advocates against misinformation, says ob-gyn and author

Ob-gyn and best-selling author Dr. Jen Gunter is advocating for women's health education. She spoke to CBC's Michelle Eliot about how women can navigate health information online. Continue reading at CBC

[ CBC | 2023-03-08 22:24:00 UTC ]
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International Women’s Day: PublisHer’s Bologna Stand

The new PublisHer pavilion at Bologna International Book Fair co-hosts an International Women's Day breakfast with Kids Can Press. The post International Women’s Day: PublisHer’s Bologna Stand appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-08 06:52:38 UTC ]
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Women Now Publishing More Books Than Men — And It’s Helping Sales

According to data, women are now publishing more books than men are, and it's affecting the publishing world in a big way. Continue reading at Book Riot

[ Book Riot | 2023-03-07 17:36:00 UTC ]
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Tracey Rose Peyton: Exploring Six Stories of Motherhood for Enslaved Women

Tracey Rose Peyton is the guest. She is the author of the debut novel Night Wherever We Go, available from Ecco Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Brad Listi: This book really brought into focus for me the awful risks and costs of... Continue reading at Literrary Hub

[ Literrary Hub | 2023-03-03 09:53:42 UTC ]
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New Publisher Sibylline Press Celebrates Women Authors Over 50

Distributed to the trade by Publishers Group West, the publisher will release six new books this fall, and plans to publish twelve books a year starting in 2024. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-22 05:00:00 UTC ]
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A science fiction magazine closed submissions after being bombarded with stories written by ChatGPT

In a case of life (or something) imitating art, an award-winning publisher of science fiction says it’s being overrun with AI-generated work. Clarkesworld Magazine is no stranger to tales of artificial intelligence impacting society, but in a sad and wild case of life imitating art, the Hugo... Continue reading at Fast Company

[ Fast Company | 2023-02-21 09:59:00 UTC ]
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Catapult to Shutter Online Magazine, Writing Classes

The decision to suspend the publisher's editorial and educational arms will "consolidate our efforts around our book publishing program," the publisher said in a statement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-14 05:00:00 UTC ]
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Women still vastly underrepresented in Australian media, report says

Study from Women in Media finds men still dominate newsrooms and gender parity will not be achieved for at least a decadeFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastWomen in media are still vastly... Continue reading at The Guardian

[ The Guardian | 2023-02-13 01:49:08 UTC ]
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A Summary and Analysis of Alice Walker’s ‘Women’

‘Women’ is a 1970 poem by Alice Walker (born 1944), one of the best-known African American writers of the second half of the twentieth century. Although she is probably most famous for her 1982 novel The Color Purple, Walker has written short stories and numerous other novels. She also started […] Continue reading at Interesting Literature

[ Interesting Literature | 2023-02-08 15:00:50 UTC ]
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Bertelsmann subsidiary to end, sell dozens of magazines

German media group RTL Deutschland says it will stop publishing almost two dozen print magazines and seek to sell a similar number Continue reading at ABC News

[ ABC News | 2023-02-07 13:23:50 UTC ]
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Book Review: ‘The Incredible Events in Women’s Cell Number 3,” by Kira Yarmysh

A debut novel from Kira Yarmysh, a longtime critic of Vladimir Putin, offers an intimate look at political imprisonment. Continue reading at The New York Times

[ The New York Times | 2023-02-06 10:00:09 UTC ]
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Madeline McIntosh to Step Down as CEO of PRH US

About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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A Love for Women: PW Talks to Beth Moore

Beth Moore, a Bible teacher whose books have sold over 17.5 million copies since 1994, is telling the story of her life in ‘All My Knotted Up Life’—the first book since announcing her split from the Southern Baptist denomination in 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-11 05:00:00 UTC ]
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Living in an Unfolding Apocalyptic Reality with Emmanuel Vaughan-Lee, Emergence Magazine Founder

Emergence Magazine is an online publication with annual print edition exploring the threads connecting ecology, culture, and spirituality. As we experience the desecration of our lands and waters, the extinguishing of species, and a loss of sacred connection to the Earth, we look to emerging... Continue reading at Literrary Hub

[ Literrary Hub | 2023-01-09 09:50:53 UTC ]
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8 Memoirs by Women About Multicultural Identity and Belonging

I was in my twenties the first time I read a memoir set in Lahore, my father’s city, where I’d spent time during my childhood. I was living in Syracuse, New York, then, and I read Meatless Days hungrily, soaking in familiar places and people, and when I finished it, I read it again. I […] The... Continue reading at Electric Literature

[ Electric Literature | 2023-01-04 12:00:00 UTC ]
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