Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore. Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-24 00:00:00 UTC ]

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Barnes & Noble Gets Back Into Downloadable Audio

B&N is returning to the downloadable audiobook business with the release of a new nook app for Android devices that offers access to 50,000 audiobook titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-19 00:00:00 UTC ]
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'A Book Is a Gift Like No Other,' Says Barnes & Noble (Watch the Newest Ads on TV)

Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained... Continue reading at Advertising Age

[ Advertising Age | 2014-11-14 00:00:00 UTC ]
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B&N Starts Holiday Bundling Program

Barnes & Noble has created B&N Sync Up, a program that will allow customers to buy selected paperbacks and receive the digital edition for $4.99. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-12 00:00:00 UTC ]
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B&N Adds Print Option to Nook Press

Barnes & Noble has added a print component to the services it provides to self-published authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-11-11 00:00:00 UTC ]
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3M Library, B&N Offer Nook Lending Program

3M Library Systems is partnering with Barnes & Noble to allow library systems to purchase the Nook GlowLight e-readers directly from the retailer to lend to their patrons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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Barnes & Noble Treads Water

There was a mix of good news and bad news in Barnes & Noble’s first-quarter financials, which the company released last week for the period ended August 2. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-12 00:00:00 UTC ]
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B&N Testing Espresso Book Machines

Barnes & Noble has begun a test of the Espresso Book Machine system at three of its outlets, including its New York City store at Union Square. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-09-02 00:00:00 UTC ]
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Samsung Galaxy Tab 4 Nook review: good for reading, but hardly the best budget tablet

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[ Engadget | 2014-08-28 00:00:00 UTC ]
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Barnes & Noble launches the $179 Galaxy Tab 4 Nook

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[ Engadget | 2014-08-20 00:00:00 UTC ]
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B&N unveils Samsung/Nook co-branded tablet

Barnes & Noble’s Nook Media has unveiled the Galaxy Tab 4 Nook, the first co-branded... Continue reading at The Bookseller

[ The Bookseller | 2014-08-20 00:00:00 UTC ]
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Streaming of books threatens to sell readers down the river

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[ The Guardian | 2014-08-10 00:00:00 UTC ]
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Google and Barnes & Noble come together to offer same-day shipping

Customers in certain areas of New York City and Los Angeles can now get same-day shipping on Barnes & Noble products. Will it help the book retailer? Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-08-08 00:00:00 UTC ]
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Barnes & Noble looks to Google to rival Amazon's same-day book deliveries

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[ Engadget | 2014-08-07 00:00:00 UTC ]
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Google, Barnes & Noble team up for same-day book deliveries

Google and Barnes & Noble, taking on their mutual rival Amazon.com, have paired up to offer same-day delivery of books purchased online. Continue reading at Los Angeles Times

[ Los Angeles Times | 2014-08-07 00:00:00 UTC ]
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US book publishers now make more money from online sales than physical stores

Brick-and-mortar book stores have clearly been on the decline for a while -- just look at Barnes & Noble's rocky finances. However, there's now some tangible evidence that the pendulum has swung in favor of internet-based sales. BookStats estimates... Continue reading at Engadget

[ Engadget | 2014-06-30 00:00:00 UTC ]
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Barnes & Noble Tries Again

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Barnes & Noble to spin off Nook tablets

Bookseller Barnes & Noble Inc said it would spin off its Nook tablets and college books business, sending its shares up about 8 percent in early trading. Continue reading at Baltimore Sun

[ Baltimore Sun | 2014-06-25 00:00:00 UTC ]
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B&N to split off Nook business

Barnes & Noble is to separate its Nook Media and Retail businesses in a bid to increase... Continue reading at The Bookseller

[ The Bookseller | 2014-06-25 00:00:00 UTC ]
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HGTV Magazine & Food Network Magazine Continue to Increase Rate Bases in 2015

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[ Folio Magazine | 2014-06-16 00:00:00 UTC ]
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