Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart

Bargains aren’t just for Walmart shoppers anymore.    Starting in April, Time Inc.’s All You, the magazine for budget-conscious women, will be sold at stores outside the retail giant—the title’s sole newsstand distributor since launching 10 years ago. The exclusive deal with the world’s largest retailer let All You reach its target audience at scale with limited marketing costs, while circulation soared to more than 1 million in five years. But as the soft economy has made budget shoppers out of everyone, the title seemed to be missing out on potential sales and audience by limiting its distribution. Surprisingly, All You’s readers have a median household income of $68,000—$11,000 higher than Condé Nast’s luxury ad-driven Vogue at just $57,000. Technology has led to opportunity for the magazine, as two-thirds of smartphone owners have used their mobile devices to research products or compare prices, according to Leo J. Shapiro & Associates. “The economy has spurred the smart-shopping movement, but technology has accelerated it,” said All You publisher Suzanne Quint. “So more people are more interested in smart shopping because it’s easy to shop smart today.” The 1.5-million circ All You has raised its rate base by 50,000 copies in anticipation of the nationwide rollout to stores including Kroger, Barnes & Noble and Target. The expansion comes as All You, along with the rest of the magazine business, has suffered declines in single-copy sales. From 2008... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-24 00:00:00 UTC ]
News tagged with: #rate base #barnes noble #single-copy sales

Other Publishing stories related to: 'Women’s Budget-Conscious Magazine All You Is Stepping Outside of Walmart'

Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’

The Guest of Honor Spain program at Frankfurter Buchmesse 2022 will reflect the strong position of women in Spanish publishing. (Sponsored) The post Spain’s Women in Publishing: ‘A Major Role in Defining Literary Trends’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-12-16 12:32:30 UTC ]
More news stories like this | News stories tagged with: #post spain #major role #strong position #frankfurter buchmesse

Little A lands McGowan's investigation into missing Dublin women

Claire McGowan’s true crime investigation, The Vanishing Triangle, has been acquired by Little A, the literary imprint of Amazon Publishing. Continue reading at The Bookseller

[ The Bookseller | 2021-12-15 16:24:14 UTC ]
More news stories like this | News stories tagged with: #claire mcgowan #literary imprint #amazon publishing

UK magazine firm tells staff they must come into office despite Omicron

Exclusive: Future Publishing emails 1,500 staff in England to say full working from home ‘is not something we can do’Coronavirus – latest updatesSee all our coronavirus coverageFuture, the London-listed owner of magazines from Marie Claire to Metal Hammer, has told more than 1,000 members of... Continue reading at The Guardian

[ The Guardian | 2021-12-10 12:07:58 UTC ]
More news stories like this | News stories tagged with: #coronavirus coveragefuture #latest updatessee #metal hammer #marie claire

Seeking a world without women, Tabitha Lasley lost herself — and found a better book

A journalist went to Scotland to investigate the world of oil riggers and slept with her first source. "Sea State" is her raw memoir of the aftermath Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-12-07 14:00:53 UTC ]
More news stories like this | News stories tagged with: #raw memoir #memoir

I write ‘women’s commercial fiction’ –why is my work still seen as inferior to men’s? | Emma Hughes

A recent roundup of the ‘best books of 2021’ had every possible genre of novel – with the unsurprising exception of romanceIn the four months since my first novel came out, I’ve had the same conversation probably a dozen times.“What’s it about?” a well-meaning stranger will ask. “Well,” I’ll... Continue reading at The Guardian

[ The Guardian | 2021-12-05 15:25:24 UTC ]
More news stories like this | News stories tagged with: #commercial fiction #dozen times #high heels #first novel

Highton steps down as publisher at Two Roads

Lisa Highton is stepping down from her role as publisher at John Murray Press imprint Two Roads. Continue reading at The Bookseller

[ The Bookseller | 2021-12-01 12:04:50 UTC ]
More news stories like this | News stories tagged with: #lisa highton

Level Up Your Reading: Become a Literary Magazine Volunteer Reader

Literary magazines depend on volunteer readers to sort through the hundreds of submissions they get. Here's how you can become one! Continue reading at Book Riot

[ Book Riot | 2021-12-01 11:32:00 UTC ]
More news stories like this | News stories tagged with: #literary magazine

Hay and Women's Prize win Culture Recovery Fund cash

The Hay Festival and the Women's Prize are some of the literature organisations to have benefitted from the latest round of the government’s Culture Recovery Fund administered through Arts Council England.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-22 05:55:21 UTC ]
More news stories like this | News stories tagged with: #hay festival #literature organisations #latest round

Singh and Mosse reveal opposition faced by Women's and Jhalak Prize

Kate Mosse and Sunny Singh have revealed the opposition facing their book prizes, with people at first accusing the Jhalak of "diluting literary merit". Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 05:15:55 UTC ]
More news stories like this | News stories tagged with: #jhalak prize #sunny singh #kate mosse #book prizes

Authors support Women's Prize Trust's T-shirt celebration of female icons

Authors including Elizabeth Day, June Sarpong and Dolly Alderton are among those supporting a new T-shirt initiative to spotlight iconic female writers, launched by the Women's Prize Trust. Continue reading at The Bookseller

[ The Bookseller | 2021-11-14 18:47:39 UTC ]
More news stories like this | News stories tagged with: #prize trust #june sarpong #dolly alderton

Finecast CEO Jakob Nielsen steps down

Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week

[ Media Week | 2021-11-11 20:15:28 UTC ]
More news stories like this | News stories tagged with: #nielsen

Pop-Up Magazine Publisher Chas Edwards on the return to live stage shows

Sponsors Mailchimp, The Botanist Islay Dry Gin and Density help send the beloved “live magazine” back on the road. Continue reading at Advertising Age

[ Advertising Age | 2021-11-10 10:15:00 UTC ]
More news stories like this | News stories tagged with: #magazine publisher

Dorothy Koomson and Pandora Sykes help judge 2022 Women's Prize

Author and journalist Mary Ann Sieghart will chair the judging panel for the Women’s Prize for Fiction for 2022, with fellow judges including writers Dorothy Koomson, Anita Sethi, Pandora Sykes and Lorraine Candy.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:25:38 UTC ]
More news stories like this | News stories tagged with: #dorothy koomson #judging panel #anita sethi

Kevin Buckley, foreign correspondent and magazine editor, dies at 80

He revealed U.S. atrocities in Vietnam while reporting for Newsweek and wrote a book about the ouster of Panamanian leader Manuel Noriega. Continue reading at The Washington Post

[ The Washington Post | 2021-11-06 16:48:34 UTC ]
More news stories like this | News stories tagged with: #foreign correspondent #magazine editor

Hodder & Stoughton restructure sees Dickinson step up and Howard leave

Hodder & Stoughton has announced a restructure to the fiction editorial team with Jo Dickinson stepping up and Kate Howard leaving the company after 16 years.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 12:31:59 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #hodder

Greenlight Bookstore Co-Owner Rebecca Fitting Steps Back

Rebecca Fitting, co-owner of Brooklyn’s Greenlight Bookstore, is leaving the store she cofounded with Jessica Stockton-Bagnulo 12 years ago, and has sold her stake in the business to Stockton-Bagnulo. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-29 04:00:00 UTC ]
More news stories like this | News stories tagged with: #rebecca fitting #greenlight bookstore #bookstore

Forget Billionaires! The Future Of Literary Magazines Depends On Us

Dear Readers, In what feels like a never ending cycle of disappointing media news, last week we in the literary community were astonished to learn that after two decades The Believer magazine will discontinue publication. (Since 2017, The Believer has been published by the Black Mountain... Continue reading at Electric Literature

[ Electric Literature | 2021-10-28 11:05:00 UTC ]
More news stories like this | News stories tagged with: #believer magazine #dear readers #electric literature #literary community

Stepanova features twice in longlist for Warwick Prize for Women in Translation

Maria Stepanova and Sasha Dugdale (her translator from Russian) feature twice on this year's longlist for the Warwick Prize for Women in Translation, while Fitzcarraldo Editions, which has had a work longlisted every year of the prize, has four titles nominated in 2021. Continue reading at The Bookseller

[ The Bookseller | 2021-10-27 20:49:22 UTC ]
More news stories like this | News stories tagged with: #warwick prize #maria stepanova

How Commerce Is Evolving at Publishers BuzzFeed and Hearst Magazines

What do a publisher that was founded in 1887 and one that was founded in 2006 have in common? Plenty, as it turns out, when it comes to their commerce strategies. BuzzFeed senior vice president of ad strategy and partnerships Ken Blom and Hearst Magazines vp of strategic partnerships and... Continue reading at AdWeek

[ AdWeek | 2021-10-27 14:09:20 UTC ]
More news stories like this | News stories tagged with: #hearst magazines #ad strategy #strategic partnerships #hearst

Watching a Magazine, Reading a Movie: On Wes Anderson’s The French Dispatch

Wes Anderson’s The French Dispatch is probably what you’d call an anthology film—which is to say it’s a compendium of several mini-films, unrelated topically but all connected somehow—but it also might not even be what you’d call a film at all. I’m not sure. We’ll think on this together in a... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 15:57:31 UTC ]
More news stories like this | News stories tagged with: #anthology