Fresh off the heels of its $2.8 billion acquisition of Time Inc., Meredith made its NewFronts debut on Thursday morning, pitching its upcoming video to an assembly of digital ad buyers. But Meredith's arrival comes as the number of presenters at the annual New York event has dropped to 16 from 32 last year and the schedule has contracted to one week from two.The Interactive Advertising Bureau, which organizes the event series, is also planning a new, week-long Los Angeles edition. But it is slated for October, well after the TV upfronts that inspired the NewFronts in the first place.For some online publishers, the NewFronts serve as an excellent place to add sizzle to a company's new offering. Bloomberg Media sat out this year, for example, but used the 2017 NewFronts to promote TicToc, its new video channel on Twitter. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2018-05-05 00:00:00 UTC ]
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Klett Group is a private German educational resource company, which operates 59 subsidiaries at 40 locations in 17 countries. The portfolio comprises traditional textbooks, digital interactive learning solutions, professional literature, and fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Mondadori Group is the leading book and magazine publisher in Italy, with a market share of 27.6% (against 26.5% in 2011). The company's publishing houses include Edizioni Mondadori, Einaudi, Piemme, and Sperling & Kupfer. Its magazine titles include Panorama and Donna moderna. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Despite concerns about consolidation among publishing houses, sales of the top 10 companies accounted for 55% of revenue of the 50 publishers that are on the list for both 2012 and 2011, down from 57% in 2011. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Cengage Learning is present in six educational markets: academic, career, school, research, professional, and international. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Kodansha was started by Seiji Noma in 1909 as a spin-off of the Dai-Nippon Yūbenkai (Greater Japan Oratorical Society). Its first publication was the literary magazine Yūben. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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The Belgium-French group Média Participations is the largest publisher of comic books in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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In December 2010, China Education Publishing & Media Group (China Education) was formed as a strategic merger to reshape educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Cambridge University Press publishes 45,000 peer-reviewed academic research and professional-development titles, 300 research journals, school-level education, English-language teaching aids, and bibles under three main publishing groups: Academic, Cambridge English, and Education. The Press has... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-19 00:00:00 UTC ]
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Movable Type literary agents Jason Allen Ashlock and Adam Chromy write of their experiences assisting The Rogue Reader authors in self-publishing their work. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-18 00:00:00 UTC ]
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More and more association and b-to-b publishers are trying to link their digital content with events. It's a way to connect with an audience after they leave the showfloor, while providing one-stop, multichannel sponsorships for advertisers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-17 00:00:00 UTC ]
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Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller
[ The Bookseller | 2013-07-17 00:00:00 UTC ]
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'Saving Mr. Banks' stars Tom Hanks as Walt Disney and Emma Thompson as 'Poppins' author P.L. Travers in the story of how the children's book became a Disney film. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-07-17 00:00:00 UTC ]
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Under the Carib Sun author Ro Cuzon's essay describes journey to becoming a novelist and his experience in the agency-created Rogue Reader self-publishing program. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-17 00:00:00 UTC ]
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Icon Books has signed a self-published self-help book directly from the author. Kate Hewson,... Continue reading at The Bookseller
[ The Bookseller | 2013-07-16 00:00:00 UTC ]
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Led by the news that Hugh Howey agent Kristin Nelson has signed self-publisher Barbara Freethy, who has sold 3 million books, the Ether looks at agent mystique. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Literary agents Jonny Geller and Edina Imrik in London talk with Porter Anderson about Curtis Brown's and Ed Victor's author-publishing approaches. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-16 00:00:00 UTC ]
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Brazil has been a complicated marketplace for brands in recent weeks, but it's not stopping companies from getting ready for the FIFA 2014 World Cup. For instance, Young Hollywood and Momentum Entertainment Group today are announcing their partnership to create a digital channel that will focus... Continue reading at AdWeek
[ AdWeek | 2013-07-15 00:00:00 UTC ]
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To kick off a week-long series on agents and self publishing from guest editor Porter Anderson, we start by reopening the discussion on literary agents as publishers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-15 00:00:00 UTC ]
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Publishers including Maxim, Radar Online, Guitar World and USA Today Sports Media are experimenting with a pay wall that instead of charging readers requires them to watch an advertiser's video. The tactic, which uses a system ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-12 00:00:00 UTC ]
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A graphic novel adaptation of the life of Gabriel García Márquez published by Rey+Naranjo in Bogota has brought new attention to Colombia's graphic novel industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-12 00:00:00 UTC ]
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