Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-27 00:00:00 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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At 'Publishers Weekly,' Iyana Jones has been named digital media coordinator, Nathalie Mairena has been hired as digital assistant, and Sophia Stewart has joined as editorial assistant. Mike Morris has been promoted to director of digital operations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Strong sales of adult books and another big gain in its international operations led to a “robust, healthy” second quarter at Simon & Schuster, company CEO Jonathan Karp told 'PW.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Dark fantasy author Scarlett St. Clair will join Bloom Books, which will publish her new novel 'King of Battle and Blood,' along with her complete backlist and forthcoming new books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-07-23 04:00:00 UTC ]
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Independent publisher Black Spot Books has partnered with genre specialist PR and marketing agency Black Crow, as it announces its upcoming list. Continue reading at The Bookseller
[ The Bookseller | 2021-07-07 23:54:34 UTC ]
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The staff of Book World will answer your questions and provide their recommendations on Friday, July 2, at 3 p.m. Eastern time. Continue reading at The Washington Post
[ The Washington Post | 2021-07-02 07:00:47 UTC ]
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WW Norton withdrew Bailey’s Roth biography after a series of allegations about its author. As generational conflict rages in the book world and across culture, we ask: who decides whether we can separate the art from the artist?There was something dramatically overwrought about first the... Continue reading at The Guardian
[ The Guardian | 2021-06-27 08:00:19 UTC ]
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Orion has bolstered its art department with the appointment of Amazon Publishing's Nick Shah as creative director and freelance Charlotte Abrams Simpson as art director. Continue reading at The Bookseller
[ The Bookseller | 2021-06-08 04:20:44 UTC ]
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Production companies remain eager to acquire new material, U.S. Book Show panelists discussing literary IP agreed—although how the relationship between theaters and streaming services plays out, they added, is far from decided. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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A panel of indie booksellers discussed survival in a post-pandemic world, including the impact upon them of Amazon's predatory practices, and called upon publishers to recognize the e-tail giant's effects on independent bookselling as an industry-wide problem. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-25 04:00:00 UTC ]
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Penguin Michael Joseph's Laura Nicol has been appointed head of campaigns at Ebury’s Smart Hub and will be making the move next month. Continue reading at The Bookseller
[ The Bookseller | 2021-05-25 00:30:55 UTC ]
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Bloomsbury's Claire Browne is to join Allison & Busby as desk editor, the publisher has announced. Continue reading at The Bookseller
[ The Bookseller | 2021-05-24 04:04:46 UTC ]
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Alex Stewart has been appointed in the newly created role of head of UK sales for Chelsea Green Publishing UK. Continue reading at The Bookseller
[ The Bookseller | 2021-05-20 18:25:27 UTC ]
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News Corp and Fairfax Media challenge ruling they are liable for defamatory comments on their Facebook postsThe high court has cast doubt on media companies’ claims that they are not responsible for defamatory comments on their social media posts. Fairfax Media and News Corp have taken the... Continue reading at The Guardian
[ The Guardian | 2021-05-18 07:19:27 UTC ]
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Alex Segura, previously co-president of Archie Comics, has been named senior v-p of sales and marketing at the Oni-Lion Forge Publishing Group. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-17 04:00:00 UTC ]
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Since January, when Marty Baron announced his retirement as editor of the Washington Post, the media beat has hummed with speculation about his replacement: Would it be an internal candidate? Or one of a bevy of editors from the New York Times? Or Ben Smith? So it was impressive yesterday when... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-12 12:21:00 UTC ]
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DK has joined forces with Mrs Wordsmith, “the world's silliest learning company", on a range of curriculum-based publishing. Continue reading at The Bookseller
[ The Bookseller | 2021-05-11 07:16:14 UTC ]
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Publishers Weekly's new virtual book publishing trade show, the U.S. Book Show, will feature Oprah Winfrey as its opening keynote speaker, and actor Keanu Reeves will speak on a panel about his new graphic novel. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-11 04:00:00 UTC ]
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The latest installment in MIT’s Twelve Tomorrows series toggles between utopian and dystopian. Continue reading at The Washington Post
[ The Washington Post | 2021-05-10 12:00:00 UTC ]
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Mark Chandler, previously senior reporter on The Bookseller, has been promoted to the position of news editor, effective from today (Friday 7th May). Continue reading at The Bookseller
[ The Bookseller | 2021-05-07 22:17:08 UTC ]
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