Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-27 00:00:00 UTC ]
Huffington Post has taken a lot of knocks for building its business (which sold to AOL earlier this month for $315 million) partly by using unpaid bloggers. Those knocks became official last week with The Newspaper Guild, a union of media workers in the U.S. with 26,000 members, calling for... Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this