With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-27 00:00:00 UTC ]
News tagged with: #huffington post #growing number #content partners

Other Publishing stories related to: 'With The Scope, Huffington Post joins the vertical craze'

Cabot joins Susanna Lea Associates

Stephanie Cabot has joined Susanna Lea Associates, working primarily from the New York office. Continue reading at The Bookseller

[ The Bookseller | 2020-07-10 07:18:51 UTC ]
More news stories like this | News stories tagged with: #york office

Print Units Post Gains in First Half of 2020

In what is perhaps the biggest surprise in publishing since the Covid-19 pandemic began roiling the U.S. economy this spring, unit sales of print books in the first half of 2020 were up 2.8% over the same period in 2019 at outlets the report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #biggest surprise #print books

Print Units Post Surprising Increase in First Half of 2020

Despite the economic turmoil caused by the Covid-19 pandemic, unit sales of print books rose 2.8% in the first six months of 2020 over the comparable period in 2019 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-10 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic

Charkin and Marneur join Bonnier Books UK board

Richard Charkin and Emilie Marneur have joined the Bonnier Books UK board as non-executive directors. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 18:19:11 UTC ]
More news stories like this | News stories tagged with: #richard charkin #bonnier

Medill Selects Jeremy Gilbert of Washington Post as Knight Chair in Digital Media Strategy

Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications has selected Jeremy Gilbert (BSJ00, MSJ00), director of strategic initiatives Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-07 17:10:58 UTC ]
More news stories like this | News stories tagged with: #knight chair #strategic initiatives #digital media

Dillsworth joins David Higham Associates

Elise Dillsworth is joining David Higham Associates as an associate agent later this month. Continue reading at The Bookseller

[ The Bookseller | 2020-07-01 16:43:48 UTC ]
More news stories like this | News stories tagged with: #associate agent

South China Morning Post is the Latest Publisher to Swear Off Third-Party Data

South China Morning Post is the latest news publisher to build its own first-party data platform, which it’s calling Lighthouse. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-29 16:45:21 UTC ]
More news stories like this | News stories tagged with: #latest publisher #third-party data #news publisher

Star guests to join British Book Awards virtual ceremony today

The best authors, publishers and retailers will be crowned at the British Book Awards in a virtual ceremony today. Continue reading at The Bookseller

[ The Bookseller | 2020-06-28 17:13:02 UTC ]
More news stories like this | News stories tagged with: #british book

Trump’s GOP: a “post-policy party”

Steve Benen argues that the GOP was sliding into atrophy long before Trump came along. Continue reading at The Washington Post

[ The Washington Post | 2020-06-26 12:00:00 UTC ]
More news stories like this |

Print Unit Sales Post Another Week of Solid Gains

Two anti-racist titles, each selling more than 100,000 copies, and books bought for Father's Day led to a 9.1% increase in unit sales of print books last week at outlets that report to BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #solid gains #books bought #1% increase #print books

Library Campaign calls for government action over post-lockdown 'danger' to service

The Library Campaign has called for the government to do more to secure the facilities' future after the Covid-19 crisis. Continue reading at The Bookseller

[ The Bookseller | 2020-06-23 21:52:04 UTC ]
More news stories like this | News stories tagged with: #government action #library campaign #covid-19 crisis

Bryan honoured by Washington Post

The Laurence Stern Fellowship, a long-standing programme of the Washington Post, giving young British journalists experience of working in its newsroom each summer, is being renamed in honour of agent Felicity Bryan as the Stern-Bryan Fellowship. Continue reading at The Bookseller

[ The Bookseller | 2020-06-15 02:32:04 UTC ]
More news stories like this |

Schwartz joins Audible as chief content officer

Audible has appointed Brad Schwartz as chief content officer as it aims to expand audio production. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 22:48:31 UTC ]
More news stories like this |

'Pose' stars join growing backlash over J.K. Rowling's anti-trans comments

The stars of FX's "Pose," Universal Parks, Warner Bros. and Scholastic are among the latest to respond to J.K. Rowling's anti-trans tweets and follow-up essay. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-06-11 18:20:48 UTC ]
More news stories like this | News stories tagged with: #warner bros #scholastic

Child, Cole and Rankin join online festival in support of food banks

Crime fiction writers, including Lee Child, Martina Cole and Ian Rankin, are participating in an online festival to raise money for the food bank charity Trussel Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-06-07 14:34:19 UTC ]
More news stories like this | News stories tagged with: #food banks #online festival #raise money

Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #digital media

Appleton joins Head of Zeus as head of publicity from Midas

Head of Zeus has appointed Kate Appleton from Midas PR as its new head of publicity. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 09:08:10 UTC ]
More news stories like this | News stories tagged with: #midas pr

Hachette joins Frankfurt Book Fair exodus

Hachette UK will not be exhibiting at this year's Frankfurt Book Fair, the firm has announced. Continue reading at The Bookseller

[ The Bookseller | 2020-06-03 03:50:57 UTC ]
More news stories like this | News stories tagged with: #hachette uk #hachette #frankfurt book fair

Jover and Surman join HarperCollins UK executive committee

HarperCollins' director of growth and analytics Alvar Jover and its group digital director Joanna Surman have been appointed to join the publisher's UK executive committee. Continue reading at The Bookseller

[ The Bookseller | 2020-06-02 13:37:31 UTC ]
More news stories like this | News stories tagged with: #harpercollins