With The Scope, Huffington Post joins the vertical craze

Once upon a time, many publishers wanted to establish authority on every topic, and cover everything they possibly could. Today, a growing number of them still want to cover everything, but now they're trying to build standalone brands around each interest or topic. Case in point: The Scope, a health-focused editorial brand created by The Huffington Post, which a small team is trying to grow on platforms including Facebook and Twitter. Using content created by existing HuffPo staff and other content partners, the Scope will see what resonates with an audience on platforms before expanding into newsletters, other platforms, events and so on. The post With The Scope, Huffington Post joins the vertical craze appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-01-27 00:00:00 UTC ]
News tagged with: #huffington post #growing number #content partners

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New post-apocalyptic fiction from Caldecott to Jo Fletcher Books

Quercus’ SFF imprint, Jo Fletcher Books, has acquired a new duology from Andrew Caldecott: "an ambitious and entirely original take on post-apocalyptic fiction". Continue reading at The Bookseller

[ The Bookseller | 2020-10-16 05:32:04 UTC ]
More news stories like this | News stories tagged with: #post-apocalyptic fiction #sff imprint


Walters joins all-star cast to narrate Victoria Wood's biography

Julie Walters will be featuring as part of an all-star cast for the audiobook of Jasper Rees' authorised biography of Victoria Wood, Let's Do It. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 08:49:54 UTC ]
More news stories like this | News stories tagged with: #authorised biography #all-star cast #victoria wood #audiobook


To understand the Trump era, a Post critic read 150 books

Carlos Lozada finds that the best works are those least focused on the president. Continue reading at The Washington Post

[ The Washington Post | 2020-10-08 09:18:55 UTC ]
More news stories like this | News stories tagged with: #trump era


Fisher joins Corsair for Wivenhoe tale

Bookseller and publisher Samuel Fisher is to join Corsair for his second novel, Wivenhoe.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-08 04:31:27 UTC ]
More news stories like this | News stories tagged with: #bookseller


Vox Media, Productsup and Zephr join this year’s Digiday Technology Awards nominees

This year’s Digiday Technology Awards recognized the tech companies driving the digital media industry forward. Pioneers in the space spearheaded everything from marketing and advertising to personalization and subscriptions. The post Vox Media, Productsup and Zephr join this year’s Digiday... Continue reading at Digiday

[ Digiday | 2020-10-06 18:30:44 UTC ]
More news stories like this | News stories tagged with: #vox media #digital media


Headline Home scoops Atkinson's post-natal fitness guide

Headline Home will publish actress and presenter Gemma Atkinson's "realistic and accessible" post-natal fitness guide and cookbook in summer 2021.   Continue reading at The Bookseller

[ The Bookseller | 2020-10-02 09:41:21 UTC ]
More news stories like this | News stories tagged with: #headline home


Print Units Post Double-Digit Gains at the End of September

With the juvenile and YA nonfiction categories both posting better than 32% gains, unit sales of print books rose 10.3% in the week ended Sept. 26, 2020, over the comparable week in 2019, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-10-02 04:00:00 UTC ]
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Quercus acquires 'alternative post-war history' from C J Carey

Quercus will publish C J Carey's Widowland, a feminist dystopian novel set in a 1950s Nazi-ruled Britain. Continue reading at The Bookseller

[ The Bookseller | 2020-10-01 21:18:02 UTC ]
More news stories like this | News stories tagged with: #quercus acquires


Nicky Campbell joins the Hodder family

Hodder & Stoughton will publish broadcaster Nicky Campbell's memoir One of the Family, which will focus on family, adoption, mental health and Campbell's "miracle dog" Maxwell.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-29 15:35:17 UTC ]
More news stories like this | News stories tagged with: #hodder stoughton #mental health #hodder


Whitaker-Jones joins Watkins Media

Laura Whitaker-Jones has joined Watkins Media as marketing and publicity manager, overseeing the marketing and publicity team for the Watkins, Nourish and Duncan Baird imprints. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 23:38:29 UTC ]
More news stories like this | News stories tagged with: #publicity manager #publicity team


YA sees 43% boost post-lockdown as children's market swells

Young Adult books saw a huge 43% rise in post-lockdown sales by value as the children's sector as a whole swelled to 33% of the market once shops reopened. Continue reading at The Bookseller

[ The Bookseller | 2020-09-28 00:01:16 UTC ]
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Join Us for a Live Update on Translation From the Arab World

Presented by the Sheikh Zayed Book Award, a publisher and a translator weigh in with practical insights and observations. The post Join Us for a Live Update on Translation From the Arab World appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-25 19:02:04 UTC ]
More news stories like this | News stories tagged with: #arab world #practical insights #zayed book


Chris Rock on Joining Fargo and Avoiding ‘the Eddie Murphy Handbook’ for Black Comics

For Chris Rock, who has spent his career trying to avoid what he calls "the Eddie Murphy handbook" that Hollywood has for breakout Black comedians, Fargo was the perfect opportunity. Season 4 of FX's anthology crime series, inspired by the 1996 film, is set in 1950 Kansas City, where the head of... Continue reading at AdWeek

[ AdWeek | 2020-09-24 12:00:46 UTC ]
More news stories like this | News stories tagged with: #chris rock #perfect opportunity #anthology


Paterson joins Aitken Alexander board

Emma Paterson is joining Aitken Alexander's board of directors in recognition of her “proven taste and excellence as an agent”. Continue reading at The Bookseller

[ The Bookseller | 2020-09-23 20:06:18 UTC ]
More news stories like this | News stories tagged with: #emma paterson


Audiobook Subscriptions: Audible and Podimo Join Storytel in Spain

Jumping from one to three major unlimited-subscription services for audio content, Spain's publishing market is growing fast. The post Audiobook Subscriptions: Audible and Podimo Join Storytel in Spain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-21 16:07:40 UTC ]
More news stories like this | News stories tagged with: #spain appeared #audiobook subscriptions #audio content #publishing market #growing fast #audiobook


Inside the Washington Post newsroom: History-making moments and good gossip

Former editor Leonard Downie Jr. offers a behind-the-scenes account of his 44 years at the newspaper. Continue reading at The Washington Post

[ The Washington Post | 2020-09-18 12:00:00 UTC ]
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Audible joins partners for Cheltenham Festival

Audible is among four new partners joining with the Times and Sunday Times Cheltenham Literature Festival to deliver the charity's "hybrid" event this year.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-18 11:28:31 UTC ]
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Preparing for the Post-Sargent Era

After the sudden and unexpected loss of its CEO, Macmillan looks to move forward. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #move forward #macmillan


Leah Woodburn joins Daniela Schlingmann

Leah Woodburn has joined Daniela Schlingmann Literary Scouting as publishing consultant, the organisation has announced.  Continue reading at The Bookseller

[ The Bookseller | 2020-09-13 22:24:43 UTC ]
More news stories like this | News stories tagged with: #publishing consultant