Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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Former prime minister tells BBC Radio 4 that learning about the Russian revolutionary was ‘like a light going on’Tony Blair has said that he “toyed with Marxism” as a young man after being inspired by a biography of Leon Trotsky that detailed “extraordinary causes and injustices”.The former... Continue reading at The Guardian
[ The Guardian | 2017-08-10 00:00:00 UTC ]
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Facebook announced Wednesday that it has invented, well, television.The social network finally revealed the details behind a new video hub that it had been developing for months. It has been in talks with publishers and networks to deliver new shows and a revamped video section to host the... Continue reading at Advertising Age
[ Advertising Age | 2017-08-10 00:00:00 UTC ]
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Last year's winner, Paul Beatty's 'The Sellout,' has sold rights into 26 foreign languages, 19 since he won the Man Booker Prize, say organizers. The post ‘Man Booker Dozen’ Revealed: The Prize Announces Its 2017 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-27 00:00:00 UTC ]
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The first pictures from the forthcoming Terry Pratchett exhibition at the Salisbury Museum have been revealed. Continue reading at The Bookseller
[ The Bookseller | 2017-07-27 00:00:00 UTC ]
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#salisbury museum
The secret history between Agatha Christie and her long-standing publisher, HarperCollins, are being revealed as part of a new exhibition celebrating the company’s 200th anniversary. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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J K Rowling has revealed she has written a children's fairy tale on a party dress she wore for her 50th birthday in 2015. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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#fairy tale
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Bloomsbury Children’s Books has revealed the cover of the illustrated edition of Newt Scamander’s Fantastic Beasts and Where to Find Them by J K Rowling. Continue reading at The Bookseller
[ The Bookseller | 2017-07-12 00:00:00 UTC ]
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Arts Council England is broadening its literature work, which has previously concentrated on areas such as poetry and translated literature, into a new emphasis on literary fiction. Continue reading at The Bookseller
[ The Bookseller | 2017-07-08 00:00:00 UTC ]
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#literary fiction
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Martina Cole's Betrayal (Headline) has swiped the UK Official Top 50 number one spot from Ian Rankin's Rather Be the Devil (Orion). Continue reading at The Bookseller
[ The Bookseller | 2017-07-05 00:00:00 UTC ]
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Philip Pullman has revealed the storm-swept cover of La Belle Sauvage: The Book of Dust Volume One. Continue reading at The Bookseller
[ The Bookseller | 2017-06-30 00:00:00 UTC ]
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Exclusive research by the Guardian uncovers consistent reports of women being held back in junior roles, while men rise easily to decision-making rolesIf you want to know whether there is a gender gap in the books world, all you have to do is walk the floor of any major publisher. Women dominate... Continue reading at The Guardian
[ The Guardian | 2017-06-29 00:00:00 UTC ]
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The 30-year-old, TEN-owned car magazine relaunches this month. The post Automobile Reveals New Print Look, Expanded Lifestyle Coverage appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-06-20 00:00:00 UTC ]
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Facebook released a case study touting the success video-game publisher Activision experienced with a recent advertising campaign for Destiny 2, its upcoming first-person-shooter release. To start, Activision raised awareness of Destiny 2 across both Facebook and Instagram by releasing teaser... Continue reading at AdWeek
[ AdWeek | 2017-06-13 00:00:00 UTC ]
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#facebook released
The PEN Hessell-Tiltman Prize 2017 shortlist celebrating the best non-fiction on any historical subject has been announced. Continue reading at The Bookseller
[ The Bookseller | 2017-06-08 00:00:00 UTC ]
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#historical subject
Debut novelist Emily Culliton originally planned to write a book about a disaffected young adult whose mother wasn’t in her life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-01 00:00:00 UTC ]
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The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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#fiction reveals
The location for the New York Rights Fair launched by Bologna Fiere has been revealed and is set to take place at the Metropolitan Pavilion in midtown Manhattan. Continue reading at The Bookseller
[ The Bookseller | 2017-05-26 00:00:00 UTC ]
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#metropolitan pavilion
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Off the playing field, Martellus Bennett is anything but the stereotypical NFL athlete. Children’s books, playgrounds, a cartoon project, his own creative agency and now children’s clothing are all part of his design arsenal. Nearly four years ago, the Super Bowl champ kicked off The Imagination... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-05-17 00:00:00 UTC ]
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#playing field
#martellus bennett
#creative agency
Just a few days ago, the BBC revealed that it was planning to introduce password checks for iPlayer users so it could ensure that a valid TV license is in place. Following on from this, the corporation has updated its Privacy and Cookies Policy. The changes mean that personal information is... Continue reading at Betanews
[ Betanews | 2017-05-16 00:00:00 UTC ]
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#data sharing
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Playmakers from either side of the Los Angeles college football rivalry — and either side of the line of scrimmage — learned their futures Friday on the second day of the NFL draft. USC receiver JuJu Smith-Schuster was taken in the second round by Pittsburgh, and UCLA cornerback Fabian Moreau was... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-29 00:00:00 UTC ]
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#controversial choice
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