With splashy logo reveal, the XFL steals some of the NFL’s thunder

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons    The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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Shortlist revealed for Royal Society Winton Prize

Written By: Katie Allen Publication Date: Mon, 27/06/2011 - 10:01 Titles on waves, malaria and spiders’ webs have been longlisted for the Royal Society Winton Prize for Science Books. The 13 titles also include titles by Matt Ridley, Tim Flanney and Alex Bellos. Chair of judges, author Monica... Continue reading at The Bookseller

[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Amazon reveals frontlist deal for Eisler at BEA

Written By: Gayle Feldman Publication Date: Thu, 26/05/2011 - 08:52 Thriller writer Barry Eisler, who turned his back on a two-book deal for half a million dollars from St Martin’s Press, has decided to accept six figures from Amazon and become one of its first frontlist authors. The Eisler... Continue reading at The Bookseller

[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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CWA reveals 2011 Dagger shortlists

Written By: Katie Allen Publication Date: Mon, 23/05/2011 - 09:33 S J Bolton , Mo Hayder and Susan Hill are among the authors shortlisted for this year’s Crime Writers Association’s Dagger in the Library, as the CWA reveals its Dagger shortlists. Jason Goodwin, Philip Kerr and RJ Ellory are... Continue reading at The Bookseller

[ The Bookseller | 2011-05-23 00:00:00 UTC ]
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Puffin reveals more on sixth Wimpy Kid

Written By: Caroline Horn Publication Date: Tue, 03/05/2011 - 15:19 Puffin has revealed that a new Wimpy Kid book, the sixth in Jeff Kinney's series, will be published globally in the autumn. Exact publication date and the title of the book are not yet available and content will be embargoed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-03 00:00:00 UTC ]
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Canongate reveals release date for J J Abrams novel

Written By: Graeme Neill Publication Date: Mon, 18/04/2011 - 15:11 Canongate will publish a book co-created by JJ Abrams, the man behind "Lost" and "Star Trek", next year after a deal was signed during London Book Fair. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-18 00:00:00 UTC ]
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Plans revealed for WBN 2012, Kingsford to head

Written By: Charlotte Williams and Graeme Neill Publication Date: Mon, 11/04/2011 - 08:30 World Book Night organisers have unveiled future plans for the event, which is scheduled to take place on 23rd April 2012. Foyles marketing manager Julia Kingsford has been appointed WBN chief executive.... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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MCA reveals pre-LBF deals

Written By: Graeme Neill and Katie Allen Publication Date: Wed, 06/04/2011 - 14:50 A Freddie Mercury biography and a six-figure deal signed following a trans-Atlantic auction are among the pre London Book Fair deals agented by Mulcahy Conway Associates. The agency said it anticipated a busy... Continue reading at The Bookseller

[ The Bookseller | 2011-04-06 00:00:00 UTC ]
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