Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-23 19:19:00 UTC ]
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#black friday
#jessica wohl
#el paso
#social disease
#nielsen
A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller
[ The Bookseller | 2017-02-22 00:00:00 UTC ]
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#author talks
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Swedish publishers Norstedts has revealed the title for the fifth instalment in the Millennium series created by Stieg Larsson as The Man Who Hunted/Chased His Shadow (Mannen Som Sökte Sin Sugga). Continue reading at The Bookseller
[ The Bookseller | 2017-02-18 00:00:00 UTC ]
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#millennium series
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Mohammed Hasan Alwan has been shortlisted for a second time for the International Prize for Arabic Fiction (IPAF). Continue reading at The Bookseller
[ The Bookseller | 2017-02-17 00:00:00 UTC ]
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Twenty-two years after the release of the first book in His Dark Materials trilogy, Philip Pullman is set to release a new three-part series to stand “beside it” called The Book of Dust, with the charter of Lyra “at the centre of the story”. Continue reading at The Bookseller
[ The Bookseller | 2017-02-15 00:00:00 UTC ]
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#philip pullman
#three-part series
Bluebird has announced six new acquisitions made up of three two-book deals with authors Signe Johansen, Angel Hart and Torey Hayden. Continue reading at The Bookseller
[ The Bookseller | 2017-01-28 00:00:00 UTC ]
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#two-book deals
Andersen Press is giving Tony Ross’ classic Little Princess picture book series a push in 2017, with reissues of the titles to pre-empt a brand new instalment in October. Continue reading at The Bookseller
[ The Bookseller | 2017-01-27 00:00:00 UTC ]
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#andersen press
Russell Westbrook scored 45 points to help the host Oklahoma City Thunder beat the short-hand-ed Dallas Mavericks, 109-98, on Thursday night. Harrison Barnes scored 31 points for the Mavericks, who were without four of their top five scorers, including Wesley Matthews (hip strain). Dallas cut an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-27 00:00:00 UTC ]
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#nba roundup
#thursday night
Costa has lifted the anonymity of its three finalists shortlisted for the 2016 Costa Short Story Award following the close of the public vote. Continue reading at The Bookseller
[ The Bookseller | 2017-01-20 00:00:00 UTC ]
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Receiver JuJu Smith-Schuster will forgo his senior season at USC to declare for the NFL Draft, Smith-Schuster announced on Twitter on Saturday evening, becoming the Trojans’ second early departure following its Rose Bowl victory this week. Guard Damien Mama announced Friday he would enter the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-01-08 00:00:00 UTC ]
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#nfl draft
#senior season
#saturday evening
Facebook has been undervaluing iPhone audiences on certain posts by Instant Articles publishers, per its blog post on Friday. It's the fourth time since September that the digital media giant has owned up to providing marketers with inaccurate data, following up on an admission just one week... Continue reading at AdWeek
[ AdWeek | 2016-12-17 00:00:00 UTC ]
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#national geographic
#nbc news
#increase revenues
#live videos
After a four-week break, Paula Hawkins' The Girl on the Train (Transworld) has steamed back into the Weekly E-Ranking top spot, for a 13th non-consecutive week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-16 00:00:00 UTC ]
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#paula hawkins
A list of "Academic Books that Shaped Modern Britain", events organised by Blackwell's, Springer Nature, Cambridge University Press and many others, and the unveiling of the Academic Bookshop of the Year award will mark Academic Book Week. Continue reading at The Bookseller
[ The Bookseller | 2016-12-15 00:00:00 UTC ]
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#springer nature
The magazine adds an ampersand to make its logo more adaptable to digital and brand extensions. The post A Better Logo for Better Homes and Gardens appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-12-14 00:00:00 UTC ]
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#magazine adds
Crime writer Peter James has revealed he will publish two new books next year - a "who-dunnit" Roy Grace novel and a new stand-alone novel, asking what would happen if someone had absolute proof God exists. Continue reading at The Bookseller
[ The Bookseller | 2016-12-10 00:00:00 UTC ]
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#year -
Writers Marina Benjamin and Joanna Walsh, author/illustrator Oliver Kugler and poet Jack Underwood are on the shortlist for a new prize for creative non-fiction writing. Continue reading at The Bookseller
[ The Bookseller | 2016-12-09 00:00:00 UTC ]
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#shortlist revealed
A total of 67 libraries have closed in Great Britain this year, while library funding has been slashed by £25m, figures from the Chartered Institute of Public Finance and Accountancy have revealed. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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#great britain
#library funding
#chartered institute
#public finance
Bookshops are rolling out their Christmas advertising campaigns, with Foyles releasing a video in support of its festive push for the first time. Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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Changes are being made to Hodder, Sceptre and John Murray Press' publicity departments, following the decision of two publicity directors, Karen Geary and Kerry Hood, to reduce their working hours, while Sceptre publishing director Nikki Barrow has taken the decision to leave altogether to set... Continue reading at The Bookseller
[ The Bookseller | 2016-11-25 00:00:00 UTC ]
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#publicity team
#publicity departments
#working hours
#pr agency
Abrams & Chronicle Books' m.d. Brenda Marsh has made her first structural changes to the company since her appointment in June. Continue reading at The Bookseller
[ The Bookseller | 2016-11-18 00:00:00 UTC ]
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#brenda marsh
Facebook reveals a further four flaws with the data it shares with publishers and advertisers. Continue reading at BBC News
[ BBC News | 2016-11-16 00:00:00 UTC ]
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#facebook reveals