With splashy logo reveal, the XFL steals some of the NFL’s thunder

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Imagine Dragons    The XFL this week took the wraps off the names and logos of its eight franchises, and while the spring football league faces the usual obstacles to success, the hype videos that teed up the reveals had people talking about Vince McMahon’s reboot. More to the point, football fans were gabbing about the XFL just two weeks before the 2019 NFL season is set to kick off in Chicago. That’s something. If you missed Wednesday’s unveiling, you can check out the whole shooting match here. While the team branding suffers from the usual shock of unrecognition that comes with an off-the-shelf sports league—the monikers give off the same glitchy parallel-universe vibe the Washington Sentinels and Dallas Ropers threw off in “The Replacements” (and the latter always made us think of Norman Fell)—the XFL’s video treatment is pretty damn spiffy. Watch that St. Louis Battlehawks clip (“Their mission: create chaos... Their mandate: win at all costs”) and tell us you don’t want to fight a bird with a giant sword or join the Air Force. The three greatest XFL logos by far are: a) the DC Defenders badge, which whether intentional or not, serves a visual callback to the first Bad Brains record; b) the New York Guardians gargoyle, which is basically a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-08-23 19:19:00 UTC ]
News tagged with: #black friday #jessica wohl #el paso #social disease #nielsen

Other Publishing stories related to: ' With splashy logo reveal, the XFL steals some of the NFL’s thunder '


Lotinga urges government to support success as PA stats reveal record 2016

The industry’s earnings hit a new high in 2016, according to the PA Publishing Yearbook 2016.  Continue reading at The Bookseller

[ The Bookseller | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #earnings hit


Indie bookshops praised as IBW Book Award shortlist revealed

Independent bookshops have been praised by authors as “oases of intellectual and physical comfort” as the Independent Bookshop Week Book Award nominees have been released. Continue reading at The Bookseller

[ The Bookseller | 2017-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


Granta reveals its Best of Young US Novelists 2017

Boston-born author Ottessa Moshfegh, debut novelist Yaa Gyasi and Emma Cline are among the names to feature on the 2017 Granta Best of Young American Novelists list. Continue reading at The Bookseller

[ The Bookseller | 2017-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma cline


'Wonderfully diverse' Russian Book Prize shortlist revealed

A "wonderfully diverse" set of book have been shortlisted for the Pushkin House Russian Book Prize, spanning palaces and prisons, painting and politics, Petersburg and the provinces. Continue reading at The Bookseller

[ The Bookseller | 2017-04-26 00:00:00 UTC ]
More news stories like this |


Quartet of UK Jerusalem fellows revealed

Four candidates from the British book trade have been selected to participate in the 2017 Jerusalem International Bookfair Zev Birger (JIBF) fellowship programme, which takes place in June. Continue reading at The Bookseller

[ The Bookseller | 2017-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes place


Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Young people's library usage trends revealed in Carnegie report

Library usage among young people has increased in Ireland, Northern Ireland and Wales, but is down in England and Scotland, a new survey has found. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #northern ireland


MacLehose reveals UK title for Millennium V

The Girl Who Takes an Eye for an Eye is to be the English title of the second book in the continuation of Stieg Larsson’s Millennium series by Swedish writer David Lagercrantz. Continue reading at The Bookseller

[ The Bookseller | 2017-04-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stieg larsson


BookTrust reveals four translated winners of In Other Words scheme

BookTrust has announced the Honour Titles for In Other Words, its first children’s books in translation project. Continue reading at The Bookseller

[ The Bookseller | 2017-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #translation project


Fairfax Media planning another shake-up, secret document reveals

Group plays down significance of information stumbled upon by staff union, but agrees to consult further with MEAAFairfax Media is planning another restructure of the Age and Sydney Morning Herald newsrooms, according to a secret document discovered by the staff union.However, the publisher has... Continue reading at The Guardian

[ The Guardian | 2017-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media entertainment


Recipients of £4m libraries fund revealed

Arts Council England and the Culture Department have revealed the recipients of the £3.9m Libraries Fund announced as part of the Libraries Ambition document. Continue reading at The Bookseller

[ The Bookseller | 2017-03-24 00:00:00 UTC ]
More news stories like this |


RebusFest line-up revealed with Edinburgh Festival to partner

The line up for RebusFest, a weekend of literature, music, art and film in Edinburgh organised by Orion Publishing Group and curated by Ian Rankin, has been revealed, with Edinburgh International Book Festival partnering on the event and Waterstones ready to be the festival's official bookseller. Continue reading at The Bookseller

[ The Bookseller | 2017-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #edinburgh festival


Cambridge don reveals How Democracy Ends

Profile m.d. Andrew Franklin has bought rights to How Democracy Ends by Cambridge University professor of politics David Runciman Continue reading at The Bookseller

[ The Bookseller | 2017-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #andrew franklin #bought rights


Penderyn Music Book Prize 2017 shortlist revealed

The Penderyn Music Book Prize has announced its 2017 shortlist which includes titles from music journalists Hattie Collins, Stuart Cosgrove and David Hepworth. Continue reading at The Bookseller

[ The Bookseller | 2017-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #includes titles


Inaugural In Other Words shortlist revealed

BookTrust today released its shortlist for In Other Words, its inaugural children’s books in translation project, comprising a story of spies and kidnapping set in Stalin’s Russia as well as "laugh out loud" entries from Denmark and South Africa, and entries translated from Afrikaans and Korean. Continue reading at The Bookseller

[ The Bookseller | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #inaugural children #translation project #south africa


Helen Dunmore reveals cancer diagnosis

Acclaimed writer Helen Dunmore has revealed a recent diagnosis of cancer "with a very poor prognosis". Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this |


Teachers' favourite books have been revealed in the 2017 UKLA shortlist

The shortlists have been announced for the UKLA book awards, with illustrated books nominated in all three age categories for the first time. Continue reading at The Bookseller

[ The Bookseller | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #favourite books


British Book awards judges revealed

Former Little, Brown chief executive Ursula Mackenzie, Front Row’s Samira Ahmed, television presenter June Sarpong and past Publishers Association c.e.o. Simon Juden are among the judges for the British Book Awards 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #front row


Market Focus Poland programme revealed

A programme of author talks, panel discussions, live drawings and "translation slams" has been announced by London Book Fair as part of this year’s Market Focus Poland. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #author talks #panel discussions


Jane Grigson Trust Award shortlist revealed

A husband and wife team who tasked themselves with answering the "deceptively simple" question 'what is cheese?' have been shortlisted for the Jane Grigson Trust Award 2017. Continue reading at The Bookseller

[ The Bookseller | 2017-02-22 00:00:00 UTC ]
More news stories like this |