With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle

Unlike most mass-market magazine publishers, whose print books generally depend far more on subscriptions and advertising revenue than single-copy sales, the closures of newsstands, bookstores and other retail outlets stemming from shelter-in-place orders have robbed many independent, niche magazine publishers of a vital distribution channel. "A substantial number of our copy sales are from newsstand and other retail outlets," says Gemma Peckham, publisher and editor-in-chief at Executive Media Global, whose titles include ROVA and Oh Reader magazines. "With the closure of many Barnes & Noble outlets, as well as a number of other retail stores through which we distribute, our circulation has certainly dropped off. We are working on taking orders for our mags directly through our websites and we're pushing subscriptions to try to mitigate as much of that loss as possible." To further alleviate this disruption, Executive Media has identified a collaborative solution: a curated, subscription-based bundle of five niche magazines, all from different independent publishers, sold online and mailed to readers every two months. Branded as MagBox, the first box will be shipped in June, containing the latest issue of ROVA as well as Adventure Journal, Drift, Fifty Grande and Sandwich magazines. Ranging from $39.99 for a 12-month commitment up to $44.99 for a "pay as you go" subscription (a steep discount off the combined cover prices of each magazine, which average $15.99),... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-04-23 16:55:51 UTC ]
News tagged with: #create opportunities #direct mail #handle distribution #main focus #distribution channel #magazine publishing

Other Publishing stories related to: 'With Retail Outlets Closed, Indie Magazines Band Together on Subscription Bundle'


Deal close in EC ebook probe

Five of the six parties under investigation by the European Commission over ebook  prices... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #ebook prices


Flambard Press to close

Twenty-year-old poetry specialist Flambard Press is being wound down following the loss of its... Continue reading at The Bookseller

[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this |


Record number of indies join IBW

More retailers than ever before are taking part in Independent Booksellers Week (starting... Continue reading at The Bookseller

[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #record number #taking part


Hearst Unveils Private Ad-Buying Marketplace for Its Magazine Websites

Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine websites #ad tech


Children's indies avoid the brunt of the downturn

The schools market, events and consumer loyalty are all helping protect the children’s... Continue reading at The Bookseller

[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this |


Flipboard finally brings its magazine-like news reader to Android

Flipboard, the social newsreader with a stylish magazine-like design, has emerged from beta and is now available free for all Android devices, including the Kindle Fire (although it’s optimized for smartphones rather than tablets). Editor's Note: It's not compatible with my ASUS Transformer Pad... Continue reading at Betanews

[ Betanews | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news reader #kindle fire #wired magazine #usa today #american readers


SmartMoney magazine goes online-only

Dow Jones is closing the print edition of SmartMoney, the 20-year-old personal finance magazine, and expanding its digital news team, the company said today, confirming news first reported by The Wall Street Journal. The print edition's September issue will be its last, meaning the elimination... Continue reading at Crains New York

[ Crains New York | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial positions #joint venture #50% stake #print publishers #ad buys #6% decline #audit bureau


'Core range being remaindered', say indies

The thorny issue of remainders has been raised once more by independents concerned at the... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #thorny issue


SmartMoney Magazine To Fold Print Edition

After 20 years in print SmartMoney magazine will cease its print presence with the August issue and direct all of its content efforts to SmartMoney.com. At the same time the Dow Jones publication will expand its digital team (to 15) and report to the ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #august issue #digital team


John Wiley to close Edinburgh facility

John Wiley is proposing to close its Edinburgh facility in June 2013, expanding its outsourcing... Continue reading at The Bookseller

[ The Bookseller | 2012-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #john wiley


The Media Equation: Huffington Magazine Continues Digital Media’s Incursion

Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media equation


Kobo, Hive and Anobii pitch ebook options to indies

Independent bookshops are to have access to Kobo ebook devices, a Hive-sourced ebook tablet and... Continue reading at The Bookseller

[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #independent bookshops


The Other E-book Retailers

The ebook store market may be dominated by Amazon, Barnes & Noble, and Apple, but a few independent online ebookstores, patterned after bricks-and-mortar retailers, have carved out a lucrative niche. Some were emboldened as far back as 2003, when Barnes & Noble.com initially exited the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #bricks-and-mortar retailers #million euros


Indies continue to decline on high street

Booksellers Association chief executive Tim Godfray has renewed calls for publishers to "... Continue reading at The Bookseller

[ The Bookseller | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indies continue #high street


Time Inc. relents, moves iOS magazines to Newsstand

Time Inc. appears to have relented in its refusal to sell subscriptions via its iOS apps, from which Apple takes a 30 percent commission. The Sports Illustrated publisher had resisted the move, forcing people to subscribe to the print edition in order to receive it digitally, but an update has... Continue reading at Engadget

[ Engadget | 2012-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ios apps #sell subscriptions #apple takes


Huffington Post Introduces Its Online Magazine

The Huffington Post, which has methodically spread its wings from juicy gossip about Salma Hayek’s cleavage and pointed political commentary to a Pulitzer Prize-winning 10-part series on wounded veterans, is breaking into the magazine busin ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online magazine #huffington post


Sainsbury's buys ebook retailer

Sainsbury's enters the digital books marketplace by buying HMV's stake in Anobii, an online retailer of ebooks, for just £1. Continue reading at BBC News

[ BBC News | 2012-06-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer


New Retailer Zola Premieres, Softly, at BEA

A “battle philosophy” is what agent-turned-entrepreneur Joe Regal said drove him to launch Zola Books, the new ebook retailer he, along with a handful of authors and tech industry veterans, recently unveiled. Regal is the first to admit that he never saw himself running a startup, much less... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook retailer #online bookseller


Hearst Magazines offloads Coast and Psychologies after seven years

Hearst Magazines UK is selling Coast and transferring its licence to publish Psychologies in the UK to Kelsey Publishing, the Kent-based publisher that acquired several IPC magazines in 2010. Continue reading at Media Week

[ Media Week | 2012-05-29 00:00:00 UTC ]
More news stories like this |


Urbanite magazine seeks investor to expand digital platform

Publisher says monthly is not for sale or going out of businessThe publisher of the Urbanite, a free monthly magazine focused on Baltimore urban affairs, said Wednesday she was seeking an investor to help the publication expand its digital media offerings. Continue reading at Baltimore Sun

[ Baltimore Sun | 2012-05-24 00:00:00 UTC ]
More news stories like this |