Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad sales, the lifebloods of a publisher's existence. "To avoid losing their own audience–and ad dollars–they will need to make sure the reader experience on their own site is just as dynamic and engaging as the articles hosted on Facebook," proclaimed Yaniv Makover, CEO of software maker Keywee. "It is way too early to make conclusions, but the industry will be watching to see if the Instant Article opportunity becomes a growth play or a major revenue risk." To part of Makover's point, ad sales opportunities are afoot, although how profitable remains a question. Instant Articles offers publishers the chance to publish content only on Facebook, and they can keep 100 percent of the revenue for ads they sell on Facebook. In turn, the social site will take a 30 percent cut if it sells the inventory. Publishers can get data about the content through Facebook's analytics in addition to comScore, Omniture and Google Analytics. Generally, Facebook has grown in importance during recent years as an audience generator, and it's now leveraging that hard fact. "In the modern world, it's more and more important to take your content to where your audience wants it," said Jason Kint, CEO, Digital... Continue reading at 'AdWeek'
[ AdWeek | 2015-05-14 00:00:00 UTC ]
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Newly passed legislation in Australia forces Google and Facebook to pay for news, and Canada can learn from it, according to a Canadian publisher and an Australian media professor. Continue reading at CBC
[ CBC | 2021-02-25 20:47:52 UTC ]
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A West Virginia news publisher has filed an antitrust suit against Google and Facebook, who dominate the online ad market Continue reading at ABC News
[ ABC News | 2021-01-29 23:10:00 UTC ]
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The novel, which follows four young people in Ireland, is part of a two-book deal for the best-selling author of “Normal People” and “Conversations With Friends.” Continue reading at The New York Times
[ The New York Times | 2021-01-12 14:00:10 UTC ]
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A Wave Blue World is an independent comics and graphic novel publisher with an unusual model. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-16 05:00:00 UTC ]
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Following its its success in the US, the ethical platform Bookshop.org has arrived in the UK, marking an exciting new chapter for independent stores onlineIn publishing we often talk about things that we are “excited” and “delighted” about, so much that sometimes I think the words have lost... Continue reading at The Guardian
[ The Guardian | 2020-11-05 08:00:40 UTC ]
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The world’s largest publisher did it again in 2019, with revenue of $5.64 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-10-30 04:00:00 UTC ]
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Bolinda has scooped a “laugh out loud” romantic comedy by debut author Aly Mennuti, featuring a literary agent based partly on the author's own, Simon Trewin. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 02:20:12 UTC ]
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Hundreds of titles will flood the market because of Covid. It’s bad news for minority authors, says former Booker prize judgeOver the summer, novelist and screenwriter David Nicholls has been something of a hero. With a humorous nod to the less glamorous aspects of publishing life – hastily... Continue reading at The Guardian
[ The Guardian | 2020-08-16 07:29:05 UTC ]
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When I started writing my current novel, Paris Never Leaves You, I had no idea the protagonist, a young widow struggling to survive in Occupied Paris, would end up working in a New York publishing house. I knew she would get to America, but I assumed she would enter the fashion or beauty... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-31 08:48:22 UTC ]
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John Hersey’s article titled simply “Hiroshima,” which comprised the entire feature space in the August 31, 1946, issue of The New Yorker, has been called by many the greatest, or at least the most important, journalistic achievement of the past century. Its life was extended when it was soon... Continue reading at Literrary Hub
[ Literrary Hub | 2020-07-02 08:48:53 UTC ]
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Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal. Continue reading at Publishing Executive
[ Publishing Executive | 2020-06-30 20:16:23 UTC ]
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In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Quarantine may be a golden opportunity to finally read "War and Peace" — but it's not an easy time for the book industry. Continue reading at HuffPost
[ HuffPost | 2020-05-21 09:45:35 UTC ]
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A new report championing working class writers has published today (1st May), recommending better funding for “new collaborations” and the “decentralisation of UK publishing”–including asking more literary agents to move outside the capital–to help promote inclusion. Continue reading at The Bookseller
[ The Bookseller | 2020-04-30 13:41:58 UTC ]
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The 33rd biennial world congress of the International Publishers Association is the latest event to be canceled amid the fast rising coronavirus emergency. The post IPA and Norwegian Publishers Association Cancel Lillehammer’s World Congress appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-16 17:13:20 UTC ]
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The French economist, whose first “Capital” book in 2014 became a surprise bestseller with its deep analysis of income inequality over the centuries, is back—and this time offering solutions to the complex problem in his new book, “Capital and Ideology.” The recovery from the financial crisis... Continue reading at Fast Company
[ Fast Company | 2020-03-14 13:48:59 UTC ]
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Mirror Books will publish new memoir about the only living sisters to have signed the Official Secrets Act during the Second World War. Continue reading at The Bookseller
[ The Bookseller | 2020-03-04 12:36:25 UTC ]
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Since Yahoo first organized its directory of websites (manually, no less) in 1994, past the “portal” years of “carriage fees” and syndication agreements, and through a decade of ever-changing search and social indexing algorithms, digital distribution has been a frustrating, elusive and often... Continue reading at Folio Magazine
[ Folio Magazine | 2020-02-12 18:56:47 UTC ]
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A survey of diversity – or lack of it – in the US books industry makes for dismal reading once moreThe results of a survey of diversity in the world of US publishing were released last month. The figures cover executives, editorial staff, sales, publicity and marketing as well as reviewers,... Continue reading at The Guardian
[ The Guardian | 2020-02-08 07:00:31 UTC ]
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As the lines between journalism and advertising become increasingly blurred, media companies must be on high alert for potential pitfalls around the failure to properly disclose sponsored content. The proper characterization of content as commercial advertising, and the proper disclosure of... Continue reading at Folio Magazine
[ Folio Magazine | 2020-01-09 00:40:34 UTC ]
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