In mid-March, Wired joined fellow Condé Nast titles The New Yorker and Vanity Fair, as well as numerous other newspapers and magazines, in opening up free access to its coverage of the COVID-19 pandemic, moving that content outside of the metered paywall that otherwise limits non-subscribers to four free articles each month. A few weeks later, the shift is predictably driving significant increases in digital traffic (unique visitors to Wired.com were up 73% in March, compared to an average month, Condé Nast says, citing data from Google Analytics and Parse.ly). Less predictably, Wired says it's seeing a boost to its subscription business, as well. "We’ve seen more than a significant uptick in the total number of subscriptions we’re generating right now," Wired site director Scott Rosenfield tells Folio:. "Granted, traffic is up significantly as well, but we’re well ahead of the goal we had set. It’s a significant increase in subscriber growth from before the pandemic." Condé Nast declined to share specifics on the number of new subscriptions, but a spokeswoman noted that contributor Steven Levy's March 19 interview with epidemiologist Larry Brilliant—the second most-read story in Wired's online history—also drove the most new subscriptions of any individual article since the brand first implemented its paywall in February 2018, despite being freely accessible to subscribers and non-subscribers alike. Altogether, unique visitors to Wired.com have doubled the site's... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-04-09 17:20:07 UTC ]
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For a small monthly fee, consumers are used to getting unlimited access to all types of content: movies, TV shows, music, news, video games. Could that same model soon become popular in the world of publishing? Given the success of Netflix in video and Spotify in music, it's inevitable that... Continue reading at Fast Company
[ Fast Company | 2013-10-01 00:00:00 UTC ]
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After banning Ralph Ellison's novel earlier this month, the Randolph County school board voted to bring 'Invisible Man' back to school libraries. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-27 00:00:00 UTC ]
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Australia's biggest publishing house is to publish the much-anticipated memoirs of Julia Gillard. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-09-25 00:00:00 UTC ]
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Australia's biggest publishing house is to publish the much-anticipated memoirs of Julia Gillard. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2013-09-25 00:00:00 UTC ]
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Sales at rose 15% in the fiscal year ended June 30, 2013 at HarperCollins, parent company News Corp. said in its 10-K filing with the Securities & Exchange Commission. EBITDA jumped 65% over fiscal 2012, to $142 million. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-09-23 00:00:00 UTC ]
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Bookshops involved in the Books Are My Bag campaign launch on Saturday 14th September saw an... Continue reading at The Bookseller
[ The Bookseller | 2013-09-23 00:00:00 UTC ]
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People is revamping its subscription model, putting a premium on its digital products and adding new entry points. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-10 00:00:00 UTC ]
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Premium content that attracts a highly-targeted audience can maintain its value in spite of raw volume. That’s why instituting a paywall—and likely decreasing your online readership, but increasing revenues from readers—doesn’t have to affect your display advertising sales. Continue reading at Folio Magazine
[ Folio Magazine | 2013-09-06 00:00:00 UTC ]
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Taboola, a company that powers content recommendation and monetization for Web publishers, is now offering users a chance to reject and even weigh in on stories that the company suggests. The company's content recommendation tech appears on all sorts of sites on the Web, often in the form of... Continue reading at AdWeek
[ AdWeek | 2013-09-04 00:00:00 UTC ]
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Esquire made big news in the world of paid Web content in July, putting one of its magazine features behind a paywall. “The Prophet”—for sale on Esquire.com for $1.99—wasn’t the title’s first experience with a paywall though. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Condé Nast and Amazon have struck a deal in which the online giant will begin managing print and digital subscriptions for Condé titles, the companies said on Tuesday.The program, called All Access, is meant to simplify the subscription process by sending potential subscribers from the... Continue reading at Crains New York
[ Crains New York | 2013-08-21 00:00:00 UTC ]
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More usually equals better—unless you're talking about the Internet. In the social sphere, the dearth of user-generated content (Twitter claims to host more than 340 million tweets per day) can be a hazard for those looking to tweet and post items that help bring buzz to their brand. This is... Continue reading at AdWeek
[ AdWeek | 2013-08-21 00:00:00 UTC ]
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Condé Nast has struck a deal with Amazon that will give the Vogue, Vanity Fair, and New Yorker publisher access to 200 million potential new subscribers who are already spending money shopping on Amazon, according to a Reuters exclusive. The deal, the first of its kind, will allow Condé Nast to... Continue reading at Fast Company
[ Fast Company | 2013-08-20 00:00:00 UTC ]
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The Last of Us: American Dreams is a prequel comic book series from Dark Horse that reveals the untold story of the character Ellie a year before she met Joel. Continue reading at Wired
[ Wired | 2013-08-06 00:00:00 UTC ]
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Hit by inflation and lower government purchases, Brazil's book market shrank by 2.64% last year, the worst decline in real value since 2002. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-08-02 00:00:00 UTC ]
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If you ask publishing CTOs what their technology priorities are, they’re likely to tell you that they’re centered around content development and distribution. How do I know that? Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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LinkedIn is the latest social network to take the sponsored-content plunge, announcing today that it will offer a program for marketers. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-24 00:00:00 UTC ]
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Forbes Media has launched Forbes Wine Club, a new subscription and e-commerce site that connects subscribers with fine wines they are likely to enjoy. The company has partnered with Lot18 to create ForbesWineClub.com, a customizable wine buying experience. Continue reading at Folio Magazine
[ Folio Magazine | 2013-07-19 00:00:00 UTC ]
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July 2, 2013: A new era in Australian publishing begins today as Fairfax Media launches digital subscriptions for The Sydney Morning Herald and The Age websites and m-sites, and for its SMH and Age tablet apps. Digital subscriptions ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-07-02 00:00:00 UTC ]
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