Why Uproxx is betting big on Facebook video (hint: 20 million views in a month)

Woven Digital, the publisher behind Uproxx, views Facebook as its primary video-distribution vehicle. It drew more than 20 million views across 10 videos in April, far more than on YouTube or its own site. While Facebook has yet to introduce a video ad product for publishers, Woven CEO Scott Grimes expects Facebook video “will become highly profitable sooner rather than later.” The post Why Uproxx is betting big on Facebook video (hint: 20 million views in a month) appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-04-30 00:00:00 UTC ]
News tagged with: #month appeared #betting big #woven digital

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Facebook Begins Testing Instant Articles From News Publishers

Facebook’s long-rumored plan to directly host articles from news organizations will start on Wednesday, concluding months of delicate negotiations between the Internet giant and publishers that covet its huge audience but fear its growing p ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-13 00:00:00 UTC ]
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Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
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Ministers to make call on 'Netflix tax' in a few months

Online shoppers will find out within a few months whether they  will have to pay GST on ebooks, music, games and television services downloaded or streamed from overseas. Continue reading at Stuff

[ Stuff | 2015-05-12 00:00:00 UTC ]
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NBC Pulls Facebook Post After Sneaking in an Ad for Subway

As Facebook looks to turn itself into a bona fide video platform, it's tightening its rules on what publishers can and cannot post. Clips with ads not sold by Facebook are not allowed, something NBC learned the hard way today. Yesterday afternoon, NBC posted a three-minute video from the latest... Continue reading at AdWeek

[ AdWeek | 2015-05-12 00:00:00 UTC ]
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Buenos Aires sees publishers bet on niche markets

Publishers have been upbeat at the 41st Buenos Aires International Book Fair, which concludes today (11th May), highlighting strong sales in the Argentine market of adventure, fantasy and self-help books. They told The Bookseller that they planned to focus on these genres as they sign new talent. Continue reading at The Bookseller

[ The Bookseller | 2015-05-12 00:00:00 UTC ]
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Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
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How Elite Daily is building a millennial video strategy

While the Daily Mail relies largely on licensed video to drive views, Elite Daily is investing heavily in original video. The Daily Mail-owned millennial publisher doubled its video team from 8 to 16 last month, though it already has substantial scale, attracting 9.9 million monthly views on... Continue reading at Digiday

[ Digiday | 2015-05-11 00:00:00 UTC ]
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Time Inc. Said to Seek $685 Million for HQ of U.K. Division

Time Inc., the magazine publisher spun off from Time Warner Inc., is seeking around 450 million pounds ($685 million) for the London headquarters of its U.K. unit, according to two people with knowledge of the matter.The company appointed broker Eastdil Secured to sell the Blue Fin building,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-08 00:00:00 UTC ]
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Facebook 'Filter Bubble' Study Raises More Questions Than It Answers

Facebook has been criticized for some time for its role in creating a “filter bubble” among its users, a term that comes from a book of the same name by Eli Pariser (who went on to help create viral-content site Upworthy). Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-05-08 00:00:00 UTC ]
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AAP Monthly StatShot, January 2015

Sales of adult trade books rose 7.3% in January 2015, compared to January 2014, according to AAP’s StatShot program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Hub City Writers Project Celebrates 20 Years of Literary Energy

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[ Publishers Weekly | 2015-05-07 00:00:00 UTC ]
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Facebook algorithms no match for users' own decisions on feeds, study finds

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[ The Guardian | 2015-05-07 00:00:00 UTC ]
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HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

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[ AdWeek | 2015-05-06 00:00:00 UTC ]
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Zondervan Wins Big at Christian Book Awards

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[ Publishers Weekly | 2015-05-06 00:00:00 UTC ]
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J.K. Rowling apologizes on the Battle of Hogwarts anniversary (+video)

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[ The Christian Science Monitor | 2015-05-05 00:00:00 UTC ]
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Meerkat integrates address books, befriends Facebook after Twitter snub

Meerkat is reducing its dependency on Twitter by integrating address books and letting users post live video streams to Facebook.Installing the updated app now brings up an option to enter your phone number and give Meerkat access to your address book, so it can find other people who are using... Continue reading at PC World

[ PC World | 2015-05-04 00:00:00 UTC ]
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The International New York Times Chinese Monthly Launches in Hong Kong and Macau

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[ Editor & Publisher | 2015-05-01 00:00:00 UTC ]
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Charlie Hebdo row leads to Facebook fallout between Salman Rushdie and Francine Prose

Satanic Verses author refuses to back down after being accused of using ‘McCarthy era’ language in attack on six writers who withdrew from PEN gala over award to satirical magazineSalman Rushdie and Francine Prose have clashed publicly on Facebook over Charlie Hebdo, with the author of The... Continue reading at The Guardian

[ The Guardian | 2015-04-30 00:00:00 UTC ]
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How one publisher is working around Facebook’s pre-roll ad ban

Publishers are ambivalent about uploading their video to Facebook’s native player, as the social network has yet to reveal how it will enable them to monetize that video. While most publishers are playing by the rules, one publisher isn’t waiting around, though. NewsBeat Social, a Portland,... Continue reading at Digiday

[ Digiday | 2015-04-30 00:00:00 UTC ]
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