With competition from Netflix and a host of new digital video providers, the television industry has undergone seismic changes over the last five years. But one thing has remained constant: TV is still by far the most effective advertising medium. That's the finding of a new study Turner Broadcasting and Horizon Media partnered on with marketing-analytics company MarketShare, which meta-analyzed thousands of marketing optimizations used by major advertisers from 2009 to 2014. MarketShare's analysis found that TV advertising effectiveness has remained steady during that time period and outperforms digital and offline channels at driving key performance metrics like sales and new accounts. The study also showed that networks' premium digital video delivered higher than average returns when compared with short-form video content from nonpremium publishers. Among the study's key findings: MarketShare analyzed advertising performance across industry and media outlets like television, online display, paid search, print and radio advertising and found that TV has the highest efficiency at achieving key performance indicators, or KPIs, like sales and new accounts. When comparing performance at similar spending levels, TV averaged four times the sales lift of digital. TV has maintained its effectiveness at driving advertiser KPIs over the last five years. In a study using data from a luxury automaker, TV was the only medium to maintain its effectiveness (a 1.5 percent... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-09 00:00:00 UTC ]
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Facebook, Twitter and Google have been under fire all over the world for not doing enough to police their platforms for misinformation. The Singaporean government thinks it has a solution: a law that imposes jail time and hundreds of thousands of dollars in potential fines for posting or failing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-08 00:00:00 UTC ]
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The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age
[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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It isn’t exactly a new strategy for digital publishers to position themselves as TV replacements during the NewFronts. But Condé Nast is making the most direct push so far to take on traditional during this week’s NewFronts, introducing new ad products that package its premium inventory, and a... Continue reading at Advertising Age
[ Advertising Age | 2019-05-01 00:00:00 UTC ]
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Ben Aaronovitch’s bestselling Rivers of London series has been optioned for television by Simon Pegg and Nick Frost’s production company Stolen Picture. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Magic Johnson, Kareem Abdul-Jabbar and Pat Riley are headed to HBO. The premium cable network has ordered a pilot for a scripted drama based on Jeff Pearlman's nonfiction book “Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s.” The 2014 book recounts in detail all... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-24 00:00:00 UTC ]
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SERIES Blindspot The team uncovers an international conspiracy while hunting for a stolen weapon in this new episode of the action drama; with Jaimie Alexander and Sullivan Stapleton. 8 p.m. NBC Dynasty Fallon (Elizabeth Gillies) takes over a publishing company, while Cristal (Ana Brenda... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-19 00:00:00 UTC ]
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Samantha Shannon’s international bestseller The Bone Season will be adapted into a "major" TV series by producer Harriet Hammond of Lunar Park. Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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Ebury Press has bagged the first cookbook in 10 years by Ainsley Harriott, to tie-in with his latest primetime ITV series. Continue reading at The Bookseller
[ The Bookseller | 2019-04-12 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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HarperCollins Publishers saw record profits before tax of £26.8m for the year ending 30th June 2018, almost double the 2017 figure, partly due to a monster The Lord of the Rings TV deal with Amazon. Continue reading at The Bookseller
[ The Bookseller | 2019-04-05 00:00:00 UTC ]
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Online publishing platform Medium will publish its first print book,'The Big Disruption,' next week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-04 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Boost from rights sale for multi-series adaptation, as eBooks continue to declineThe publisher HarperCollins UK has more than doubled its profits thanks to a hugely lucrative deal with Amazon for the rights to make multiple TV series based on The Lord of the Rings for its global streaming... Continue reading at The Guardian
[ The Guardian | 2019-04-04 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Zaffre has bought two new novels from Stacey Halls as TV rights for her debut, The Familiars, have been snapped up. Continue reading at The Bookseller
[ The Bookseller | 2019-03-29 00:00:00 UTC ]
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Paramount bosses have snapped up the rights to author Candace Bushnell's upcoming book sequel. Continue reading at Stuff
[ Stuff | 2019-03-28 00:00:00 UTC ]
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Oprah Winfrey brings documentaries and Book Club, Steven Spielberg brings thrills and chills to Apple TV Plus. Continue reading at Stuff
[ Stuff | 2019-03-26 00:00:00 UTC ]
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The Ink Factory has snapped up film and television rights to The Plotters (Fourth Estate) by Un Su Kim. Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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British musician Stormzy is joining the cast of the BBC One adaptation of Malorie Blackman’s YA novel Noughts & Crosses (Penguin Random House Children's). Continue reading at The Bookseller
[ The Bookseller | 2019-03-22 00:00:00 UTC ]
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For the first time, a higher percentage of households in the U.S. subscribe to a digital streaming service than to traditional pay television, according to the results of a new survey released Monday by Deloitte. Deloitte's 13th annual digital media trends survey found that 69% of respondents... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-19 00:00:00 UTC ]
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#traditional tv