The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 11:53:06 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
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Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
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The Stanfords Travel Writers Festival is going digital this year with a line-up including Raynor Winn, William Dalrymple, James Naughtie and Simon Reeve. Continue reading at The Bookseller
[ The Bookseller | 2021-01-25 04:31:56 UTC ]
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The head of Facebook in Australia has urged the government to make changes to laws designed to force digital platforms to pay media companies for content. Continue reading at Stuff
[ Stuff | 2021-01-20 18:52:54 UTC ]
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Digital comics delivered via mobile devices are attracting impressive traffic and generating revenue for artists and publishers. Tapas, a small U.S.-based mobile comics startup, reported impressive recent growth, and announced plans to partner with traditional print publishers like Scholastic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-20 05:00:00 UTC ]
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Digital media company Pondr Global launched its flagship site, called iPondr, on Monday. The site is focused on national stories that aren't quite breaking news. It launched with verticals including "Dimensions of Health," "Women at Work," and "The Great Rural" and stories on subjects like... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2021-01-12 12:00:09 UTC ]
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If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
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Readers worldwide borrowed some 430 million e-books, audiobooks and digital magazines in the past 12 months, a hefty 33% increase over 2019, OverDrive officials reported, based on data drawn from some 65,000 libraries and schools worldwide. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-01-07 05:00:00 UTC ]
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IN THE 21ST CENTURY, digital literary culture originating from the African continent has exploded. I still remember the early years, when Kindles first came into our lives and everyone was weighing in on whether ebooks were going to mean the death of literature. Back then, everything was fresh... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2021-01-04 18:00:58 UTC ]
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Laura Carpenter, CEO of Abridge News, a Boston-born digital media startup that went through the MassChallenge Boston accelerator in 2018, has decided to pull the plug, citing challenges in sustaining the business. The decision was effective on Dec. 11, after approximately three years of... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-12-28 11:30:00 UTC ]
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Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:32:00 UTC ]
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We’ve gathered some unique examples of how authors are tailoring their outreach to meet the needs of students and teachers during the pandemic. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-11 05:00:00 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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BBC Audio will release the BBC Radio 4 adaptation of Neil Gaiman’s The Sleeper and the Spindle as a digital download in January 2021, with an exclusive introduction from the author. Continue reading at The Bookseller
[ The Bookseller | 2020-11-30 14:33:55 UTC ]
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All Chicago Public Schools high school students and staff can freely access the e-book and digital audio of 'A Promised Land' through December 31, 2020, via OverDrive's Sora app. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-24 05:00:00 UTC ]
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For many in the university press sector, the pandemic’s impact on digital working practices and consumption patterns have hastened plans to transition—and a number are positive about the future Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 15:12:18 UTC ]
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The incoming president of the Association of Rural & Small Libraries argues that Covid-19 has shown us the urgent need for a national broadband strategy and a more equitable, sustainable digital library market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-20 05:00:00 UTC ]
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As part of the deal, Verizon is acquiring a minority stake in BuzzFeed, which will use the telecom giant’s ad platform to reach more customers. Continue reading at Advertising Age
[ Advertising Age | 2020-11-19 19:16:51 UTC ]
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