The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
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From 26 May to 6 June, more than 200 acclaimed writers, historians, poets and pioneers will appear at Hay Festival 2021, broadcasting for free online.The British Council is supporting a series of six events at the festival, including the opening gala event ‘A Night of Hope’, featuring HRH The... Continue reading at British Council global
[ British Council global | 2021-05-10 13:40:55 UTC ]
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Unit sales of print books increased 12.4% in the week ended May 1, 2021, over the comparable period in 2020, at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-07 04:00:00 UTC ]
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London Book Fair not only goes to the digital option but also adds early-June dates to its previous late-June schedule. The post London Book Fair Opts for a Digital-Only Edition in 2021 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-15 08:03:25 UTC ]
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A three-day digital program, the US Book Show–which lies on the calendar where BookExpo did–is announcing panel discussions. The post Digital ‘US Book Show’ Announces Panels for Late May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-14 17:07:57 UTC ]
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The biennial forum this year will feature publishers, agents, scouts, editors, civic leaders and Israeli conductor Gil Shohat. (Sponsored) The post Jerusalem International Book Forum: Its 2021 Digital Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 14:23:31 UTC ]
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Under the terms of its program, which PRH began more than a year ago, libraries have the option to license e-books and digital audio for one-year terms at a 50% prorated price as an alternative to the existing two-year term (for e-books) or perpetual access (for digital audio). Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-08 04:00:00 UTC ]
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Despite ample inventory available on other retail media platforms, brands still mostly turn to Walmart and Amazon. The post ‘The big guys are winning’: Digital media budgets prioritize Walmart, Amazon despite a glut of retail media inventory appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-03-23 04:01:00 UTC ]
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The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
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The Jerusalem forum has announced digital programming elements for May, with an eye to a physical event in 2022. The post A Digital Jerusalem International Book Forum Opens for 2021 Registration appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-02 01:16:29 UTC ]
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In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:38:02 UTC ]
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Sparked by a strong fourth quarter, Simon & Schuster finished 2020 with both sales and earnings up about 11% over 2019. A slew of adult nonfiction hits helped to drive the gains. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-25 05:00:00 UTC ]
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The list of rights and licensing events grows as March without London Book Fair approaches. And Regency romance has its day online. The post Publishing’s Specialized Digital Events: Piling Up Higher and ‘Heyer’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-24 16:13:02 UTC ]
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How do online rights events organized by literary agencies, publishers, and others compare to the physical book fair experience? We hear from several rights folks on how it's going so far. The post Waiting for the Plane Tickets: Rights Pros on Digital Events appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-19 18:49:46 UTC ]
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J D Kirk’s Ahead of the Game (Zertex Crime) headed straight into the Bookstat e-book chart number one for the week ending 13th February. Continue reading at The Bookseller
[ The Bookseller | 2021-02-18 09:27:21 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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For example, in terms of Big Game spending, $5.5 million for a 30-second ad could cover the cost of 275 million impressions on YouTube. The post What a $5.5 million Super Bowl ad can buy in digital media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-02-05 05:01:00 UTC ]
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The government, local authorities and heads of schools have recognised the value of librarians since the first lockdown, according to representatives of library associations. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 23:06:43 UTC ]
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Betty Friedan’s The Feminine Mystique will be published in e-book in the UK for the first time by Bookouture’s non-fiction imprint Thread. Continue reading at The Bookseller
[ The Bookseller | 2021-02-04 11:53:06 UTC ]
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Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
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Losing its physical fair to a COVID-19 outbreak within days of opening, Taiwan's biggest book fair extends its online run—by four months. The post The Suddenly Digital Taipei International Book Exhibition: Interview with Robert Lin appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-01-29 18:42:29 UTC ]
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