The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
News tagged with:
#premium publishers
Mexican ebook conversion and distribution provider Ink-It and Argentine e-commerce platform Publica.la have partnered to enable direct sales of digital content. The post Argentine-Mexican Partnership Looks To Facilitate More Latin American Digital Publishing appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital content
Meet the author who had 60 rejections before hitting it lucky with an ebook publisher. Continue reading at BBC News
[ BBC News | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook publisher
#digital publishers
Western Michigan University's Medieval Institute Publications announces a marketing partnership with De Gruyter, as Cambridge University Press sees digital reaching 'close to 40 percent of total sales.' The post Industry Notes: De Gruyter Partnership with Medieval Institute; Cambridge Cites... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#total sales
#de gruyter
If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#latest effort
#post ads
Italian book publishing icon Stefano Mauri speaks at the Readmagine conference about how the digital dynamic has affected Italy's book marketplace. The post Italy’s Stefano Mauri in Madrid: Three Points of Digital Impact on the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-07-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book marketplace
#digital dynamic
#book market
#post italy
Known for its avant-garde take on fashion and beauty, Nylon magazine served as an edgy alternative to a newsstand full of fashion glossies. However, when its print edition closed in October of last year, former digital director turned editor-in-chief Gabrielle Korn knew that Nylon needed to... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#social platforms
#single person
The Times Literary Supplement has launched a digital archive with publishing company Exact Editions to showcase more than 300 of the literary journal's issues stretching back to 2012. Continue reading at The Bookseller
[ The Bookseller | 2018-07-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#literary journal
#digital archive
Collectively, digital solutions vendors in India are functioning like a major hospital. Most of the time, they are expected to jump in at critical moments to bring urgent solutions to publishing projects, much like emergency medicine personnel handling trauma and unscheduled patients. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing projects
#digital solutions
When it comes to popularizing AR, much of the credit goes to Pokémon Go, released in July 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital solutions
Turning roadblocks into building blocks—that, and sheer determination—drives India’s digital solutions industry, where obstacles to achieving speedier, smarter, more secure, and seamless workflows to meet publishing demands are many and varied. Making challenges into solutions, embracing new... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital solutions
eBay is one of the go-to places for collectibles and old comic book titles, but now you can also make it a habit to check the website if you're looking for some sweet digital comic deals. The e-commerce platform has teamed up with Madefire to give sh... Continue reading at Engadget
[ Engadget | 2018-06-29 00:00:00 UTC ]
More news stories like this |
DC Universe, an online subscription service that will offer access to live action films, animation, digital comics, and merchandise, will go live in the fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital comics
#offer access
#dc universe
#dc comics
Scholarly publishing is the bedrock of scientific communication worldwide. In the last couple of decades, we have seen scholarly publishing encountering both challenges and opportunities, much of these due to radical technological developments and new business models such as Open Access (OA). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#business models
#scholarly publishing
#content acquisition
#digital solutions
At its most basic level, metadata is about 5W1H—the who, what, where, when, why, and how of a data set, object, or resource (such as an article, a book, or a journal). Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#data set
#digital solutions
Facebook is standing by its policy to include news publishers’ promoted stories in a political ad archive, disappointing publishers. The post Facebook tweaks political ads policy, but not enough to satisfy irate publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-28 00:00:00 UTC ]
More news stories like this |
Encouraged to 'exchange opinions, push yourself to create a network,' Mexico's booksellers at the CONTEC conference were challenged to adopt digital sales systems' support for retail. The post Mexican Booksellers and Digital Sales Infrastructure: Managing Metadata appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-27 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#contec conference
Six projects – including Dimensions from Digital Science and Clarivate Analytics’ Kopernio – have been shortlisted for the Association of Learned & Professional Society Publishers Awards for Innovation in Publishing 2018. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#clarivate analytics
#digital science
With plans for multiplatform development to follow, the allegorical fantasy writings of Italian author Roberto Ricci are coming first to television. The post Finnish Digital Media Fund IPR.VC Backs Development of YA Book Series for Television appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
More news stories like this |
In its four years, the partners brought together by the Transbook project based in children's literature, tried to learn 'what is the digital model in the publishing industry?' The post Europe’s Transbook Project Closes: Four Years in Digital Publishing for Children appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-25 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing industry
#digital model
#digital publishing
#post europe
#children appeared
Digital publishers want to launch linear TV channels and are willing to give them away for free, but that move carries some risk. The post Digital media companies chasing TV hope for carriage fees, but it’s no guarantee appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-06-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers