The Financial Times has introduced a new twist on its subscription strategy that's aimed at bringing in new readers. The U.K. publisher is rolling out a one-month trial period during which people can sign up for $1. After the trial, the full price will kick in. But it’s also an advertising play: The FT, along with a few other premium publishers, is making engaged time on the site -- instead of the click -- a central part of its pitch to advertisers. Lowering the number of stories people can get for free could result in fewer casual readers and strengthen the FT's engagement case. The post Why the FT is tweaking its digital paywall appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-03-02 00:00:00 UTC ]
News tagged with:
#premium publishers
Scottish Book Trust will later this month run a second digital festival, with First Minister Nicola Sturgeon and award-winning author Maggie O’Farrell lined up to take part. Continue reading at The Bookseller
[ The Bookseller | 2018-11-08 00:00:00 UTC ]
More news stories like this |
Facebook lifted a ban on cannabis companies surfacing in search results, but weed publishers still struggle to gain awareness on the network. The post ‘There’s nothing easy about social’: Weed publishers try to work around digital hurdles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-10-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#search results
A report conducted by consultancy Frontier Economics has found a "strong" economic case for taking VAT off digital publications in the UK, as permitted under newly agreed European Union rules. Continue reading at The Bookseller
[ The Bookseller | 2018-10-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#report finds
#digital publications
It's been a remarkable year for journalism and storytelling, as legacy media outlets continue to find their new identities in this rapidly evolving digital era. Others have had to nimbly reimagine themselves after being acquired by new owners, all while strategizing for the future with new... Continue reading at AdWeek
[ AdWeek | 2018-10-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#media executives
#revenue streams
#media brand
#digital publishers
Hummingbird Digital Media has reached a non-exclusive marketing partnership with the ABA under which ABA members will have another option to sell ebooks from their websites. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sell ebooks
#e-book deal
#aba members
This fall, Cengage introduced Cengage Unlimited, a new digital subscription service. Does this mean the textbook's days are numbered? Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-10 00:00:00 UTC ]
More news stories like this |
Robert Galbraith’s third Cormoran Strike title Lethal White has bagged the ebook number one straight out of the gate. Continue reading at The Bookseller
[ The Bookseller | 2018-10-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ebook number
#robert galbraith
#digital summit
Bob Woodward’s Fear: Trump in the White House has stormed into the Weekly E-Book Ranking number one spot—the second US journalist to top the ebook chart with a damning appraisal of the president this year, albeit with fewer references to Trump eating Big Macs in the Lincoln Bedroom than Michael... Continue reading at The Bookseller
[ The Bookseller | 2018-10-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#michael wolff
#ebook chart
#white house
#bob woodward
'Publishers have the responsibility and opportunity to use technology to extend their reach as well as to explore new media,' says Galit Ariel ahead of her appearance at the Frankfurter Buchmesse. The post Galit Ariel Augments the Reality of Frankfurt: ‘Marrying the Digital and Physical Is the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-09-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#frankfurter buchmesse
Independent publishing group Oldcastle Books is launching a digital-only sister company, Verve Books. Continue reading at The Bookseller
[ The Bookseller | 2018-09-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sister company
Last year, for the first time ever, more money was spent advertising online than on traditional television. So why are digital publishers still struggling? Sponsored by Rumble. The post This classic economic theory could save the digital publishing business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital publishers
Group revenue at car manual publisher Haynes was up 13% for the year to 31st May 2018, driven by a 42% growth in its digital products. Continue reading at The Bookseller
[ The Bookseller | 2018-09-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital products
#group revenue
The independent tech review site has made big hires from Facebook and Wirecutter to grow its presence in live video, commerce and events. The post Digital Trends, a rare profitable and growing independent publisher, looks to expand appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-09-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#live video
#digital trends
The policy requires advertisers to get certified to run ads that refer to an election or candidate, or advocate for big issues including abortion, civil rights and guns. The post Twitter tweaks Facebook with new issue ads policy that exempts publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-08-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#civil rights
#run ads
With more than 240,000 titles, the South African ed-tech company Snapplify is working with communications provider Econet to make ebooks available to more African readers. The post South Africa’s Snapplify and Econet Wireless Announce Partnership for Digital Reading in Africa appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make ebooks
#digital reading
#africa appeared
#south africa
There are many points of difference between China’s books market and that of the UK and US, but one of the starkest is digital growth. Continue reading at The Bookseller
[ The Bookseller | 2018-08-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital growth
#books market
Centered around its two-day Digital Publishing Forum conference event, the newly focused Digital Zone at Beijing International Book Fair includes presentations from Amazon Web Services, Springer Nature, Microsoft, and Wiley. The post Beijing International Book Fair Emphasizes Its New Digital... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#springer nature
Kalmbach Media’s Discover, a consumer-facing science magazine, is producing its first digital-to-print special issue publication (SIP), called Strange Science, which will feature 52 unusual, yet true, science stories, curated from some of Discover’s more popular digital articles. Published as a... Continue reading at Folio Magazine
[ Folio Magazine | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#cover price
#similar projects
#lucrative area
#model railroader
#ultimate guide
Bustle Digital Group acquired Flavorpill Media Inc. to build out the company's experiential programming, Bustle said. Additional terms of the acquisition, which is effective immediately, were not made public. Flavorpill Media Inc. is an online publisher and experiential brand that launched in... Continue reading at AdWeek
[ AdWeek | 2018-08-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#online publisher
#made public
#effective immediately
A study commissioned by Ingram finds that students delay or avoid purchasing expensive textbooks. Education publishers respond with digital textbooks. The post Education Publishers Push Digital Content as the New School Year Begins appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-08-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital textbooks
#study commissioned