Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers

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Four iPad Stats Every Publisher Should Know

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[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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Byliner Publishes New Elmore Leonard Stories

The two stories were written in 1958 while the late writer was working at a Detroit-based advertising agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-12-30 00:00:00 UTC ]
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'Shelf-help' books set to fill publishers' coffers in 2014

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[ The Guardian | 2013-12-29 00:00:00 UTC ]
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The Greatest Magazine Ever Published

Last summer in a used bookstore, I happened on an enormous, bound volume of Life magazine, from July–September 1945. I opened to the very first story in the first issue, July 2, 1945. The headline read: Continue reading at Slate

[ Slate | 2013-12-27 00:00:00 UTC ]
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‘Twas the Night before Christmas’ at the Book Publisher

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[ Publishing Perspectives | 2013-12-24 00:00:00 UTC ]
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Ebooks: self-publish and be annotated

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[ The Guardian | 2013-12-24 00:00:00 UTC ]
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[ AdWeek | 2013-12-20 00:00:00 UTC ]
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A Chinese Publisher in New York

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[ Publishers Weekly | 2013-12-20 00:00:00 UTC ]
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The publishers' year: hits and misses of 2013

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[ The Guardian | 2013-12-20 00:00:00 UTC ]
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[ Editor & Publisher | 2013-12-19 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

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[ The Guardian | 2013-12-19 00:00:00 UTC ]
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Times publisher reports pre-tax losses of £24m

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[ The Guardian | 2013-12-18 00:00:00 UTC ]
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Independent bookstores and self-published authors are increasingly teaming up

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[ The Christian Science Monitor | 2013-12-17 00:00:00 UTC ]
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Sun publisher posts £75m pre-tax loss

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[ The Guardian | 2013-12-17 00:00:00 UTC ]
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Quercus to publish fourth book in Larsson's Millennium series

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[ The Bookseller | 2013-12-17 00:00:00 UTC ]
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[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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[ The Guardian | 2013-12-16 00:00:00 UTC ]
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[ The Guardian | 2013-12-13 00:00:00 UTC ]
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[ Publishers Weekly | 2013-12-13 00:00:00 UTC ]
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