Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and Facebook collecting registration data of their own, “it’s increasingly difficult for smaller publishers to sell that data to brands due to their lack of scale,” Assembly’s Alan Smith said. The post Why publishers struggle to monetize their paywall data appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-01 00:00:00 UTC ]
News tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers

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Digital publishers chase video with mixed results

Text-based Web publishers like Business Insider and Vox Media are trying their hands at video. But some are doing a better job of it than others. The post Digital publishers chase video with mixed results appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mixed results #business insider #vox media

Children's publishers respond to 'gender' debate

There has been a mixed responses from children's publishers to a campaign encouraging them to... Continue reading at The Bookseller

[ The Bookseller | 2014-03-07 00:00:00 UTC ]
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Characters struggle for sleep in new literary works

Both acclaimed author Karen Russell's new novella 'Sleep Donation' and debut author Kenneth Calhoun's novel 'Black Moon' take place in a future world where sleep problems abound. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-03-07 00:00:00 UTC ]
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Katie Bond leaves Bloomsbury as publisher restructures

Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller

[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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March’s Top Reviews of Self-published Books from BlueInk Review

This month's starred reviews of self-published books from BlueInk Review honor two works of fiction: a dystopian saga and a thriller set in Australia. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews #thriller set

Byng tells Publishing Scotland: 'be passionate, but selective'

Be focused, passionate, careful and imaginative, and don't compromise, Canongate m.d. and... Continue reading at The Bookseller

[ The Bookseller | 2014-03-04 00:00:00 UTC ]
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Award-Winning Authors Struggling to Make Ends Meet

Writing for The Guardian, Robert McCrum observes that “the credit crunch and the internet are making writing as a career harder than it has been for a generation.” Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-04 00:00:00 UTC ]
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Publisher's disputed will could affect the newspapers she loved

A legal battle is being fought over the will of the late newspaper publisher, Deirdre Romanes, that could affect the future of the titles she loved. Romanes, who was chief executive of the Dunfermline Press group, died in 2010 with an estate estimated, according to HoldTheFrontPage, at £4.6m.In... Continue reading at The Guardian

[ The Guardian | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #greenock telegraph #trinity mirror #reading chronicle

What Do Data Brokers Know About Me?

This essay is excerpted from Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless Surveillance, by Julia Angwin, published by Times Books. Continue reading at Slate

[ Slate | 2014-03-03 00:00:00 UTC ]
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UK Independent Publishers Call for Bolder Experiments

Signs from the UK Independent Publishers Guild conference signal a move toward bolder experiments with with content, DRM, and engagement to foster a brighter future. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Lossius Stepping Down at Publishing Technology

George Lossius, one of the most visible advocates in urging publishers to embrace technology, will step down as chief executive of Publishing Technology plc “in the near future.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing technology #george lossius #urging publishers #embrace technology

UK Startups Tackle Ebook Gifting, Data Mining

Tech is returning dividends to publishing, with Valobox's 'Gift an Ebook' program and Bookseer's advanced social media data mining and price analytics. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-03-03 00:00:00 UTC ]
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Online Publisher’s Association Announces New Executive Officers

The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine

[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
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Challenges and Rewards in Small Press Publishing: An AWP Panel

The panel centered on broadening audiences for independent literature while working under budgeting constraints in an oversaturated market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-03-01 00:00:00 UTC ]
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Audible Lowers Royalty on Self-Published Audiobooks

Amazon-owned audiobook retailer Audible is lowering the royalty rates it pays authors who self-publish, and exclusively sell, their audiobooks through the website. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published audiobooks #royalty rates

German Author Christoph Hein Honors US Publisher Sara Bershtel

In this speech, German author Christoph Hein examines the importance of literature and honors Metropolitan Books' publisher Sara Bershtel for her work in bringing German literature to the USA. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-28 00:00:00 UTC ]
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Usborne, Nosy Crow, Summersdale winners at Independent Publishing Awards

Children's publishers Usborne Publishing and Nosy Crow won two awards each at tonight's (... Continue reading at The Bookseller

[ The Bookseller | 2014-02-28 00:00:00 UTC ]
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Indian STM Publishing Worth $200m, 20% Growth, 2% Ebooks

A snapshot of STM publishing in India, which represents 84% of the publishing industry's profits in the country, from this February's GLOBALOCAL conference. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #20% growth #stm publishing #publishing industry #globalocal conference