Why publishers’ engagement metrics are all over the map

Publishers are increasingly relying on engagement measurements to show their ability to reach audiences on Facebook. But it’s getting harder to tell what engagement really means. Analytics firms all have slightly different ways of measuring engagement (do you count native content or just links? Just text or video and images, too?) With hundreds of different metrics available, publishers are engaging in "cherry-picking on steroids," Horizon Media's Maikel O'Hanlon said. And publishers aren't always open about the methodology behind their numbers, leaving agencies to have to parse them closely. The post Why publishers’ engagement metrics are all over the map appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-06-28 00:00:00 UTC ]
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The Barefoot Memoirist: Ina Garten Takes Her Story to a New Publisher

Garten, the Food Network star and best-selling cookbook author, has moved her highly anticipated fall autobiography from Celadon to Crown. Continue reading at The New York Times

[ The New York Times | 2024-02-15 22:42:34 UTC ]
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Israel has destroyed two publishing houses in the West Bank.

The Israeli army has raided and destroyed two publishing houses in the West Bank.   The IDF has attacked and destroyed two Palestinian publishing houses in the occupied West Bank. pic.twitter.com/wAlxVSGcDZ — Saul Staniforth (@SaulStaniforth) February 15, 2024 This latest raid in Ramallah is one... Continue reading at Literrary Hub

[ Literrary Hub | 2024-02-15 18:45:55 UTC ]
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Sally Kim Named President and Publisher of Little, Brown

In David Shelley's first major appointment since taking over as CEO at Hachette Book Group, Putnam publisher Sally Kim will take the helm of Little, Brown, effective March 4. Kim succeeds Bruce Nichols, who has led the imprint since 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Panel Mania: 'Shook! A Black Horror Anthology,' Edited by Second Sight Publishing

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[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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At London Book Fair: International Publishers Association Perspectives

During London Book Fair in March, the IPA will contribute to programming and hold various membership meetings on the sidelines. The post At London Book Fair: International Publishers Association Perspectives appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-12 21:39:37 UTC ]
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Academic Publishing: Springer Nature Has Two New Transformative Agreements

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[ Publishing Perspectives | 2024-02-12 17:45:35 UTC ]
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Why Edward Norton Thinks Ad-Supported Streaming Metrics Will Influence Programming Decisions

Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek

[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Skyhorse Acquires Upstart Conservative Publisher All Seasons Press

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[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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At 75, Thames & Hudson Rolls Out New Publishing Programs, Book Design Prize

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[ Publishers Weekly | 2024-02-08 05:00:00 UTC ]
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Pulitzer-Winning Critic to Publish Book About Reality TV

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[ Book Riot | 2024-02-07 16:10:04 UTC ]
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With Acquisitions, Our Daily Bread Ministries Expands Publishing, Outreach

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[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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Independent Publishers Group Finds Some New Directions

The biggest independent book distributor in the U.S. sees opportunities in 2024 both here and in the U.K., where it has finally stabilized the United International Distribution business it bought in 2021—and where a 2023 change in Amazon's sourcing requirements has left a hole CEO Joe Matthews... Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-07 05:00:00 UTC ]
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The 23-Year-Old Publishing Satire That is Still Painfully Relevant

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[ Publishers Weekly | 2024-02-06 05:00:00 UTC ]
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Vivendi to Separate into Four Companies, Including a Publishing Firm

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[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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[ Publishers Weekly | 2024-02-05 05:00:00 UTC ]
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[ Publishing Perspectives | 2024-02-02 19:47:50 UTC ]
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Spotify claims to have paid audiobook publishers ‘tens of millions’ in royalties

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[ The Guardian | 2024-02-01 16:08:34 UTC ]
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Audio Publishers Association: 2024 Audie Awards Shortlist

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[ Publishing Perspectives | 2024-01-30 20:16:41 UTC ]
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