Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]

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What the Clarke Award data tells us about diversity

This article has some relatively good news and then some particularly bad news. First the good news. Continue reading at The Bookseller

[ The Bookseller | 2020-07-19 12:23:27 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
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From police beat to Stuff owner: meet Sinead Boucher, New Zealand's newest media mogul

Boucher may have bought one of the country’s biggest news brands for NZ$1, but she wants journalists to eventually have a stake in the company When Sinead Boucher started out in journalism her editors weren’t too bothered if she filed a story each day. Such was the number of journalists on the... Continue reading at The Guardian

[ The Guardian | 2020-06-23 20:00:01 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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Vijay Karnataka puts a Spotlight on Distribution Channel During Pandemic

During the COVID-19 pandemic lockdown, print media saw multiple obstacles, one of which was the physical nature of its daily distribution. Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-22 17:21:08 UTC ]
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Publishers Evolve Marketing to Keep Subscribers Brought in During Pandemic

Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek

[ AdWeek | 2020-06-10 16:18:57 UTC ]
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The Week in Books LIVE: Sesame Street, Slenderman, and DJ Murakami

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[ Literrary Hub | 2020-05-15 08:49:00 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Coronavirus shows we need local papers – but it could kill them off | Jane Martinson

As City AM suspends publication, regional print media are coming under increasing pressurePlayboy, the glossy magazine relic of the pre-#MeToo era as well as the occasional publisher of Margaret Atwood, among others, would seem to have little in common with City AM, the business-led freesheet... Continue reading at The Guardian

[ The Guardian | 2020-03-22 14:00:08 UTC ]
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Big Reveal: Here’s the first cover of Drew and Jonathan Scott’s new magazine

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[ Advertising Age | 2020-01-08 18:04:35 UTC ]
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The Best Books for Print People, 2019

Magazine and newspaper executives may beg to differ, but our love affair with print media has been surprisingly resilient in the digital era. E-book sales have flattened, and physical book sales continue to outstrip the “disruptors” by a wide margin. In fact, as our annual review of “Books for... Continue reading at Folio Magazine

[ Folio Magazine | 2019-12-18 21:53:27 UTC ]
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The Tories can’t win without the press. This isn’t how democracy works | Gary Younge

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[ The Guardian | 2019-11-15 06:00:01 UTC ]
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The 2019 Magazine of the Year Finalists Announced

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[ Folio Magazine | 2019-09-26 15:22:57 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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The 1975’s Matt Healy and Young Thug front The Fader’s 20th-anniversary issue

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[ Advertising Age | 2019-09-12 15:40:00 UTC ]
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U.K. Print Media Grows Amid Brexit News Cycle

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[ Editor & Publisher | 2019-09-04 16:35:32 UTC ]
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A 40-year account of the evolution of Hispanic print media

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[ Advertising Age | 2019-08-13 13:31:00 UTC ]
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Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
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Moby cancels book tour amid Natalie Portman backlash

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[ Los Angeles Times | 2019-05-29 21:50:00 UTC ]
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Q&A: Karen Bender on her short stories that confront hot-button issues

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[ Los Angeles Times | 2019-02-19 00:00:00 UTC ]
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