Why Increased Competition for Marketing Spend is Bad News for Print Media

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]

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Apple's iBooks Author EULA is more and less evil than you think

There's a strange concept in marketing that no publicity is really bad. If people talk about you, it broadly raises brand awareness. People eventually forget the bad news but not the brand. Who remembers last year's furor over Apple's onerous publisher subscription terms? That's the eventual... Continue reading at Betanews

[ Betanews | 2012-01-23 00:00:00 UTC ]
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