Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter

Apple paid BuzzFeed to release a show first on Apple News, and the publisher was also able to make money through an ad-revenue split. The post Why BuzzFeed News premiered a show on Apple News before Facebook, YouTube, Twitter appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2018-05-04 00:00:00 UTC ]
News tagged with: #twitter appeared #apple news #make money

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Regis McKenna's 1976 Notebook And The Invention Of Apple Computer, Inc.

On Apple's 40th birthday, an exclusive look at the notes its original media strategist took as he formulated an advertising and PR plan.At first blush, it appears to be an utterly unexceptional spiral-bound notebook. Manufactured in the U.S. by the National Blank Book Company of Holyoke,... Continue reading at Fast Company

[ Fast Company | 2016-04-01 00:00:00 UTC ]
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Bookstore News: April 1, 2016

A new bookstore is about to be constructed in Illinois, a store in the Berkshires marks its first 40 years under one owner, and a memorial is scheduled for a former Pennsylvania bookseller. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, March 27, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 27, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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Facebook's Instant Articles now support video ads

From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget

[ Engadget | 2016-03-31 00:00:00 UTC ]
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The Atlantic’s verdict on Facebook Instant Articles: ‘Jury’s still out’

The Atlantic was an "alpha" partner for Facebook's Instant Articles program. It is now pushing 98 percent of its new content to Facebook. Kim Lau, vp and gm of The Atlantic, said the results are mixed. It hasn't seen a negative impact, but it hasn't seen a giant benefit, either. One outstanding... Continue reading at Digiday

[ Digiday | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #negative impact


TubeMogul Partners With Facebook to Help Brands Extend TV Audience Reach to Digital

Marketers interested in buying targeted video advertising on Facebook and Instagram based on television viewership and publisher data can now do so through TubeMogul, a programmatic advertising platform. Emeryville, Calif.-based TubeMogul's new integration with Facebook allows a brand to hit a... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing budget #publisher side


Channel 4 commissions Joe Wicks TV show

Channel 4 has commissioned a TV series based on Joe Wicks’ bestselling cookery and fitness title Lean in 15 (Bluebird). Continue reading at The Bookseller

[ The Bookseller | 2016-03-31 00:00:00 UTC ]
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Facebook's Chat App Won't Be an Overnight Sensation for E-commerce Players

Facebook and KLM revealed Wednesday that the airline's customers can get flight confirmation, access boarding passes, receive check-in reminders and view flight status updates via Facebook Messenger. Through April 20, users of KLM's service on Facebook Messenger will have a chance to win two... Continue reading at AdWeek

[ AdWeek | 2016-03-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #messaging app #marketing world #managing partner


Getty Foundation to issue $8.5 million in grants for Latino and Latin American-themed shows across SoCal

A show about the boundary-pushing art of radical Latin American women and another devoted to the science fiction of the Americas are just two of 43 exhibitions and events receiving $8.5 million in grants from the Getty Foundation as part of Pacific Standard Time: Los Angeles/Latin America,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-03-30 00:00:00 UTC ]
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What Adult Coloring Books Show Us: Light, and Dark

As adult coloring books roll on in major publishing markets, the picture coming together isn't about literature or books or our culture. The post What Adult Coloring Books Show Us: Light, and Dark appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-03-30 00:00:00 UTC ]
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Bookstore News: March 30, 2016

A California bookstore preps for its opening; a Michigan store turns one; two New Jersey booksellers announce plans to close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-30 00:00:00 UTC ]
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John Humphrys on Twitter, TV and why 'sitting down is the new smoking'

The Today presenter spurns social media, could live without television ‘except Mastermind’ but does read books on a iPad (albeit balanced on a lectern)It will come as no surprise to his millions of devoted listeners that the veteran BBC broadcaster John Humphrys despises Twitter, doesn’t do... Continue reading at The Guardian

[ The Guardian | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #read books #worth watching #complete works #advance copy


Facebook Instant Articles are about to get more native ads

One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday

[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #native advertising #huffington post


Bookstore News: March 28, 2016

A new bookstore is coming to South Carolina; stores in California and North Carolina are relocating; and a store in Maine is changing hands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore news #south carolina #north carolina #changing hands


Bookstore News: March 25, 2016

Louisiana to start collecting online sales tax; Jeff Kinney's Massachusetts store wins design awards; and NPR's Morning Edition to be broadcast from an Illinois bookstore. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore news #jeff kinney #morning edition


TV-quality live videos are coming to Facebook

Facebook has developed a technology that will allow publishers to broadcast TV-quality live video on the platform, according to sources. Whereas before Facebook live video only required a smartphone or tablet to record content, now top publishers like TV networks will be able to stream content... Continue reading at Digiday

[ Digiday | 2016-03-25 00:00:00 UTC ]
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Apple iBooks Category Bestsellers, March 20, 2016

The bestselling iBooks in mystery, romance, sci-fi, biography, fiction, and more for the week ended March 20, 2016. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bestselling ibooks


Sony's original TV show 'Powers' returns on May 31st

Sony's first PlayStation TV show landed with a bit of a thud. Based on the comic book series by Brian Michael Bendis, Powers struggled to stand out against its superhero peers, especially those on rival streaming networks. The show does have a follow... Continue reading at Engadget

[ Engadget | 2016-03-25 00:00:00 UTC ]
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JK Rowling posts letters of rejection on Twitter to help budding authors

Harry Potter writer shares publishers’ brush-offs for first Robert Galbraith novel in attempt to to inspire other authorsThe Harry Potter author JK Rowling has shared some withering rebuffs publishers sent to her alter ego Robert Galbraith, in an effort to comfort aspiring authors.Rowling posted... Continue reading at The Guardian

[ The Guardian | 2016-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith #rowling posted #popular request #rejection letters #budding authors #boy wizard #@rgalbrath


For France’s Libération, Facebook Instant Articles drives a 30 percent increase in time spent

French publisher Libération has gone all in on Facebook Instant Articles, publishing all 150 daily articles to the platform, according to Libération's head of digital, Xavier Grangier. Since January it has found time spent on articles has increased 33 percent to over four minutes, according to... Continue reading at Digiday

[ Digiday | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent #facebook users #facebook fans