Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an ad-free model that includes 400 national and local publications. It did, however, get the attention of people like myself whose job it is to pay attention to stuff like this. And rather than savage the branding and the site design, which is frankly too easy, instead I think it’s important to talk about the very nature of these news aggregators and what they actually offer the publishing community. Digital media has commoditized news to a point where local outlets are in grave danger to stay alive as advertising and subscriptions dwindle, and mass-media companies require insane volumes of daily inventory and pageviews to generate modest returns. Compounding this for publishers seeking lots of pageviews is the tech duopoly. I know most of us are all sick of talking about “them,” but the reality for most is that Facebook and Google are still driving the bulk of the traffic to news sites. So those digital dimes many have been complaining about for years have actually become pennies after everyone gets their cut. So this brings me back to aggregators—these great democratizing saviors that will save hyperlocal news and put the consumers first by forging symbiotic partnerships with a large... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
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#publisher partnerships
#distribution channel
#select number
#news corp
Facebook came under fire after it admitted that it published 3,000 Russian-linked advertisements designed to influence the US Presidential Election. Those ads pointed to Pages that trafficked in fake news, which has been one of the social network's b... Continue reading at Engadget
[ Engadget | 2017-10-24 00:00:00 UTC ]
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New system could destroy smaller publishers if implemented, after journalists report drop in organic reach – but users will still see their friends’ postsFacebook is testing a major change that would shift non-promoted posts out of its news feed, a move that could be catastrophic for publishers... Continue reading at The Guardian
[ The Guardian | 2017-10-23 00:00:00 UTC ]
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Google isn't kidding around when it says it wants to make amends with subscription-based news outlets. The search giant's head of news, Richard Gingras, told the Financial Times that the plan is to share revenues with publishers who take advantage o... Continue reading at Engadget
[ Engadget | 2017-10-23 00:00:00 UTC ]
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The tech pioneer, CEO of publishing company O’Reilly Media, says his industry will fail unless the web giants start putting consumers ahead of shareholdersTim O’Reilly believes we need to have a reset. This means more coming from him than it does from most people. The 63-year-old CEO, born in... Continue reading at The Guardian
[ The Guardian | 2017-10-22 00:00:00 UTC ]
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Changes for Canada's Authors for Indies Day; the Dallas indie crowdsourcing seed money; life at a used bookstore in Austin; the Portuguese store that inspired Hogwarts; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Bookstores open in New York and Louisiana; San Francisco store seeks funds to buy a building; Powell's celebrated in photos; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-19 00:00:00 UTC ]
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New bookstores planned for New Jersey and Texas; a DC bookstore shows solidarity with a store in Mexico City; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
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Ithaca residents try to save a beloved indie; new store opening in Florida; Foyles to offer book subscriptions; B&N planning concept store for Texas; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-16 00:00:00 UTC ]
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When Ivana Trump announced in the spring that she was writing a memoir about motherhood, many people—and surely the book’s publisher—hoped that she would use the book to settle scores, or at least drop a few new juicy details about her marriage to the future president of the United States. In... Continue reading at Slate
[ Slate | 2017-10-14 00:00:00 UTC ]
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Publisher to pay damages to Ian Hurst after admitting ‘vicarious liability’ as Labour calls for case to be taken into account in assessing Murdoch bid to buy SkyRupert Murdoch’s News Group Newspapers, the publisher of the Sun and the now-closed News of the World, has apologised in court and... Continue reading at The Guardian
[ The Guardian | 2017-10-06 00:00:00 UTC ]
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Ohio pub unveils new bookstore; California library starts selling books; new indie in the works in Georgia.; inside the Greek bookstore that specializes in dictionaries; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-05 00:00:00 UTC ]
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More than 120 major magazines will lend ad pages to the six-month campaign, titled "Magazine Media. Better. Believe It." The post Amid “Fake News,” Magazines Can Offer Credibility, Safer Ad Environments, Argues New MPA Campaign appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-04 00:00:00 UTC ]
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Apple's latest iOS is out, the news app is updated, and for publishers a new ad serving trial is under way with help from an unlikely ally, Google.A select group of publishers are testing ad insertions into their Apple News pages using DoubleClick For Publishers, according to a number of... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers.... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Conservative writer Joe Hoft pounced, publishing and then retracting an article about the misidentified man. Police later identified a different person, Stephen Paddock, as the shooter.A few hours later, searches for the same name were showing articles debunking the 4chan post and cataloguing... Continue reading at Advertising Age
[ Advertising Age | 2017-10-02 00:00:00 UTC ]
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Virginia bookstore hosts grand opening; U.K. booksellers prep for new Pullman; inside Amsterdam's book stores; a Hong Kong store shutters; and more.re. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-02 00:00:00 UTC ]
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World Book Day director Kirsten Grant says it is imperative the organisation represents its audience in its books and activity. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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New bookstore coming to Florida; Upstate New York stores launch seasonal promotion; a California indie fights for survival; bookselling in South Africa; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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A San Diego bookstore is bought and renamed; Book World expands to Missouri, Florida's Wild Iris Books to close, San Francisco store is under threat; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-27 00:00:00 UTC ]
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The opportunity for children’s non-fiction lies in offering “trust and authority” in a world of fake news, paid for ads and internet misinformation, DK’s chief executive Ian Hudson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-09-27 00:00:00 UTC ]
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