Nearly five months after News Corp announced it was launching a product billed as a “generous aggregation” of news and the antidote to Google News' monopolistic position, the company debuted Knewz.com on January 29. Its launch didn’t generate much consumer-side buzz, despite it having an ad-free model that includes 400 national and local publications. It did, however, get the attention of people like myself whose job it is to pay attention to stuff like this. And rather than savage the branding and the site design, which is frankly too easy, instead I think it’s important to talk about the very nature of these news aggregators and what they actually offer the publishing community. Digital media has commoditized news to a point where local outlets are in grave danger to stay alive as advertising and subscriptions dwindle, and mass-media companies require insane volumes of daily inventory and pageviews to generate modest returns. Compounding this for publishers seeking lots of pageviews is the tech duopoly. I know most of us are all sick of talking about “them,” but the reality for most is that Facebook and Google are still driving the bulk of the traffic to news sites. So those digital dimes many have been complaining about for years have actually become pennies after everyone gets their cut. So this brings me back to aggregators—these great democratizing saviors that will save hyperlocal news and put the consumers first by forging symbiotic partnerships with a large... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-02-13 17:20:50 UTC ]
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#publisher partnerships
#distribution channel
#select number
#news corp
Cleveland bookstore to reopen; Omaha gets a new pop-up; inside Nashville's Parnassus Books; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-25 00:00:00 UTC ]
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Nine days after Facebook Inc. Chief Executive Mark Zuckerberg dismissed as "crazy" the idea that fake news on his company's social network played a key role in the U.S.’s November election, then-President Obama pulled aside the youthful tech billionaire and delivered what he hoped would be a... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-25 00:00:00 UTC ]
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New bookstores planned for Ohio and New York; a California couple launch a mobile bookstore; visiting three of Washington state's indies; a bookstore's Hillary Clinton video goes viral; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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New bookstores to open in Rhode Island and Virginia; the Seattle Mystery Bookstore to close, a list of gay bookstores around the world; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-20 00:00:00 UTC ]
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The bestselling creator of the Tom Gates series talks about the latest instalment of the doodle-loving schoolboy’s adventures. Continue reading at The Bookseller
[ The Bookseller | 2017-09-20 00:00:00 UTC ]
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The writer discovered that his ‘perfect novella’ was all in his mind. It’s a story that is somehow fitting for the times in which we liveIt’s been a busy few days in the literary world, what with the release of this year’s Man Booker shortlist following the recent longlist announcement for its... Continue reading at The Guardian
[ The Guardian | 2017-09-17 00:00:00 UTC ]
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Karla, a struggling stand-up comic, is furiously jotting in her notebook while trying out different versions of a new routine. “I’ve been single for so long, I’ve started having sex dreams about my vibrator.” Would wet dreams, she wonders, be funnier? Wait, women don’t even have wet dreams. If... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-09-16 00:00:00 UTC ]
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Facebook took another step toward protecting the integrity of news articles shared via links on the social network. In July, Facebook announced that non-publisher pages could no longer overwrite link metadata--such as headlines, descriptions and images--in Graph API or page composer, and it... Continue reading at AdWeek
[ AdWeek | 2017-09-15 00:00:00 UTC ]
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New bookstores are opening in Los Angeles, Chicago and Grand Rapids; the beloved Chicago bookstore cat facing unemployment; how books affect the U.K. economy; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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It was only a few minutes after my imaginary Trump supporter “Todd White” began exploring Facebook that he learned filmmaker Michael Moore was staging a coup d’etat against president-elect Donald Trump. Todd also learned that Trump won the popular vote. And that there were people paid to protest... Continue reading at PC World
[ PC World | 2017-09-07 00:00:00 UTC ]
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A new store tries to crowdsource working capital; a Minnesota indie preps for its grand opening; Germany gives $1 million to booksellers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The New York Daily News, or "New York's Hometown Newspaper" as the slogan goes, has been sold to Chicago-based publishing company Tronc. The... Continue reading at Advertising Age
[ Advertising Age | 2017-09-05 00:00:00 UTC ]
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After hovering in the top five for the previous fortnight, Ruth Hogan's The Keeper of Lost Things has vaulted four spots to claim her first pole position on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Parnassus Books adds an airport outlet; new bookstores open in Indiana and North Carolina; an Iranian bookstore in Los Angeles closes; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-31 00:00:00 UTC ]
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New bookstores opening in Alaska and Michigan; Florida bookstore to close; why Japan lacks bookstores; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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The local sports news publisher would like to have 100,000 subscribers by year-end. The post Behind The Athletic’s plans to grow local sports news subscriptions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-08-29 00:00:00 UTC ]
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A new bookstore readies to open in upstate New York; Orlando indie to close; Oakland bookstore changes ownership; Portugal's chic new bookstore; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-25 00:00:00 UTC ]
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New bookstores for Texas and Missouri; Amazon's bricks-and-mortar bookselling lessons; Hawaii's booming book business; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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New bookstore opens in Memphis; store planned for Maine; The Strand's secrets; the Cairo bookstore that delivers; and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-22 00:00:00 UTC ]
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Good morning. Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: Social media video advertising. It's been in the news a lot in the last 24 hours, with a few different developments of note to anyone keeping... Continue reading at Advertising Age
[ Advertising Age | 2017-08-18 00:00:00 UTC ]
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