For retailers and companies looking to build deeper connections with consumers or cast a wider net for audience engagement, launching a print magazine is a bourgeoning trend. Online vacation rental company Airbnb, luggage retailer Away, dating app Bumble and golf equipment and apparel brand Callaway have all recently embarked on this journey with the launch of print titles tied to their respective industries in order to market their brands on a new platform. Joe Pulizzi, founder of the Content Marketing Institute and the Orange Effect Foundation, says that this engagement strategy has been successful for retailers for a couple of reasons, one being because the marketing focus for many companies right now continues to be digital, and therefore there is “scarcity of competition” in the print space. “It's almost like the early days of the web when the first movers in content creation dominated. Now it's happening with print,” he explains. The other reason he sees for this trend is the fact that consumers trust print more than content published on digital platforms. “With all the fake news going on, consumers believe that if a company invests in the printed word it's more valuable. Whether it's true or not, that's the perception.” These engagement plays aren’t always successful, as demonstrated by the Lifetime channel’s partnership with Hearst to duplicate the success of O, The Oprah Magazine. In 2003, they launched Lifetime magazine, which ended up shuttering less than... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-06 16:28:13 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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With print media in decline, magazine companies are working feverishly to get a foothold in TV and video. Two that have been especially aggressive on this front are Condé Nast, which just started an entertainment division and hired cable vet Dawn Ostroff to run it; and Hearst Corp., which... Continue reading at AdWeek
[ AdWeek | 2011-10-18 00:00:00 UTC ]
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The regional magazine sector continues to expand as new publication Arlington Magazine debuts this month. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-17 00:00:00 UTC ]
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Hearst Magazines UK has signed up as media partner for Race Online 2012's latest initiative to encourage everyone in the UK to get online by the end of next year. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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BSkyB has axed the print version of Sky Magazine, the largest UK magazine by circulation, after deciding not to go ahead with a quarterly version of the title. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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'Instant Ink' will supply you with a steady flow of ink to print out the Conde Nast magazines flowing from your printer. Continue reading at PC World
[ PC World | 2011-10-12 00:00:00 UTC ]
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Specialist magazine publisher Future is launching a new monthly print and digital magazine, N-Photo, next month. Continue reading at Media Week
[ Media Week | 2011-10-12 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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September 6th was a coming out party for content marketing. Over 600 marketing professionals came together in Cleveland from 18 different countries for Content Marketing World to learn how to create and grow their own publishing and storytelling platforms. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World
[ PC World | 2011-10-07 00:00:00 UTC ]
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Hearst Magazines, the publisher of Cosmopolitan and Esquire, has reported pre-tax profits of £12.4m for 2010, more than nine times its profit of £1.3m reported in 2009. Continue reading at Media Week
[ Media Week | 2011-10-04 00:00:00 UTC ]
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Conde Nast, Hearst and Meredith are in for Wednesday's launch. Time Inc. isn't, and may not get there for a while. Continue reading at AllThingsD
[ AllThingsD | 2011-09-27 00:00:00 UTC ]
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No doubt with hopes to mirror the success of its Food Network Magazine, Hearst is launching another television-channel based publication: HGTV Magazine. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-26 00:00:00 UTC ]
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The Professional Publishers Association (PPA), the body for UK magazine publishers, has appointed former IPC leader James Papworth as its first marketing director in three years. Continue reading at Media Week
[ Media Week | 2011-09-23 00:00:00 UTC ]
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Written By: Benedicte Page, Felicity Wood and Philip Stone Publication Date: Fri, 23/09/2011 - 10:15 A squeeze on consumer spending in supermarkets and the migration to digital are being blamed for the spectacular falls in sales suffered by many of the UKs biggest commercial womens novelists... Continue reading at The Bookseller
[ The Bookseller | 2011-09-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 22/09/2011 - 14:15 Quercus has acquired two books from 26-year-old debut author, Prajwal Parajuly, who becomes the youngest writer at the publisher. Editor in chief Jon Riley bought UK and Commonwealth rights, excluding Canada, to The... Continue reading at The Bookseller
[ The Bookseller | 2011-09-22 00:00:00 UTC ]
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Tess Macleod Smith, group publishing director of Hearst Magazines' luxury magazine titles, has resigned from her position. Continue reading at Media Week
[ Media Week | 2011-09-21 00:00:00 UTC ]
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Hearst Magazines UK has appointed Anna Jones as acting COO and Matt Salmon as group commercial director, after concluding the business review triggered by the merger of NatMag and Hachette Filipacchi. Continue reading at Media Week
[ Media Week | 2011-09-21 00:00:00 UTC ]
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Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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IPC Media has announced a number of proposed changes for monthly fashion title Marie Claire next year, including a larger format, a redesigned website and a new biannual fashion magazine. Continue reading at Media Week
[ Media Week | 2011-09-15 00:00:00 UTC ]
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