Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to support diverse media with their ad dollars. While the digital media industry is appealing […] Continue reading at 'Digiday'
[ Digiday | 2023-03-02 15:43:20 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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Snapchat has been on a Madison Avenue charm offensive that is culminating in Cannes this week, where the company will be rolling out a video advertising program called Snap Select. A recent pitch deck for Snap Select shows that the ads cost less than half of what Facebook is charging for its... Continue reading at Advertising Age
[ Advertising Age | 2019-06-17 20:39:22 UTC ]
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As digital media penetration reaches near-universal status, digital advertising revenues around the world, including in the U.S., are anticipated to slow by several percentage points compared to years past, according to Magna Global's newest advertising forecast. The report from IPG Mediabrands'... Continue reading at AdWeek
[ AdWeek | 2019-06-17 01:00:56 UTC ]
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National Book Award–winner Ibram X. Kendi returns with 'How to Be an Antiracist,' a primer on combatting racism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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Private equity firm Apollo Global Management LLC is nearing deals to buy digital imaging companies Shutterfly Inc. and Snapfish. New York-based Apollo has made the highest offer for Shutterfly though the exact amount could not be learned, Reuters reported Monday, citing unnamed sources familiar... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-06-10 21:41:55 UTC ]
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Social media giant breaks its own rules on violence and animal trading, say campaignersFacebook has been accused of giving a global platform to dogfighting after an investigation found the site is being used by fight organisers and unscrupulous puppy traders.Lady Freethinker (LFT), the animal... Continue reading at The Guardian
[ The Guardian | 2019-05-26 07:00:06 UTC ]
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James Susskind will receive the €15,000 (£13,000) Estoril Global Issues Distinguished Book Prize later this month for his debut Future Politics (Oxford University Press). Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Elizabeth Macneal reveals both the macabre and painterly inspirations behind her sought-after debut The Doll Factory. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek
[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Making educational materials available to all, regardless of students' disabilities, is the aim of the Benetech 'Global Certified Accessible' accreditation. The post Macmillan Learning Earns Benetech’s First ‘Global Certified Accessible’ Designation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-16 00:00:00 UTC ]
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Research combed from everything from movie tickets to social media finds more to focus on but less time to do soIt’s just as you suspected; the information age has changed the general attention span. A recently published study from researchers at the Technical University of Denmark suggests the... Continue reading at The Guardian
[ The Guardian | 2019-04-16 00:00:00 UTC ]
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The burgeoning cannabis industry has had a fraught relationship with premium inventory across a bevy of publishers, as media companies often blacklist cannabis-related ads. Toasted Collective, a cannabis digital agency, wants to change that. The agency--which recently secured exclusive... Continue reading at AdWeek
[ AdWeek | 2019-04-10 00:00:00 UTC ]
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Romcom Dear Emmie Blue by Lia Louis has led to a global “rights storm” with the biggest German deal of her agent Juliet Mushens' career. Continue reading at The Bookseller
[ The Bookseller | 2019-04-06 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
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Welcome to the latest edition of Ad Age Publisher's Brief, our roundup of news from the world of content producers across digital and print. Got a tip? Send it our way. Joining us late? Here's the previous edition. On April 22, publishing conglomerate Condé Nast—home of Vogue, The New Yorker,... Continue reading at Advertising Age
[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Bloomsbury Children’s is to publish a picture book by Disney art director Andy Harkness on both sides of the Atlantic in winter 2021, after acquiring the manuscript ahead of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-04-03 00:00:00 UTC ]
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