Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to support diverse media with their ad dollars. While the digital media industry is appealing […] Continue reading at 'Digiday'

[ Digiday | 2023-03-02 15:43:20 UTC ]
News tagged with: #business development #ad dollars #digital media

Other Publishing stories related to: 'Why advertising’s DEI movement has a global blindspot'

Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
More news stories like this | News stories tagged with: #subscriber base #long time #seismic shift #nielsen

Stiles joins Amazon Publishing’s global rights team

Hatty Stiles has joined Amazon Publishing’s global rights team as senior rights manager. Continue reading at The Bookseller

[ The Bookseller | 2019-10-21 04:56:01 UTC ]
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Tiger Woods to publish memoir globally with HarperCollins

HarperCollins has landed world rights to golf legend Tiger Wood’s first ever memoir, entitled Back, promising the "definitive" story of his career, fall and comeback. Continue reading at The Bookseller

[ The Bookseller | 2019-10-14 21:07:47 UTC ]
More news stories like this | News stories tagged with: #tiger woods #world rights #harpercollins #memoir

Advertising lessons learned and reaffirmed by HBO’s ‘Succession’

As an abashed former News Corp employee (thankfully at HarperCollins, one of the Murdoch portfolio’s least-offensive holdings), HBO’s "Succession" is my straight shot of Sunday-night dopamine. The show’s great even if you aren’t attuned to the devastating, thinly veiled media and publishing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-11 11:22:17 UTC ]
More news stories like this | News stories tagged with: #nice reminder #parent brand #airtight positioning #ridiculous glut #streaming platforms #batting average #deliver non-stop #t-miss products #toughest test #warnermedia umbrella #three-dimensional chess-plotting #adland-relevant lessons #ad guy #hat tip #standout lines #publishing world #news corp

What HBO’s ‘Succession’ can teach us about advertising

Rocket launch: Pan Macmillan primed for global publication of Elton John memoir

Pan Macmillan has taken steps to ensure its global publication of Elton John’s long-awaited first memoir makes a big splash—and it’s been a colourful journey... Continue reading at The Bookseller

[ The Bookseller | 2019-10-11 00:46:32 UTC ]
More news stories like this | News stories tagged with: #global publication #elton john #memoir makes #memoir #pan macmillan

Exposé of global pharmaceutical industry to Canongate

Canongate has acquired an exposé of the modern global pharmaceutical industry, Sick Money, by Billy Kenber. Continue reading at The Bookseller

[ The Bookseller | 2019-10-08 04:17:31 UTC ]
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Coolabi secures global licensing rights for Giraffes Can’t Dance

Coolabi Licensing has secured the global licensing rights for the much-loved classic children’s picture book Giraffes Can’t Dance (Orchard Books). Continue reading at The Bookseller

[ The Bookseller | 2019-10-04 02:30:29 UTC ]
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The Sheikh Zayed Book Prize’s Ali Bin Tamim: ‘Timeless Globalized Values’

A key figure in getting Arabic literature into the wider world, the Sheikh Zayed Book Award’s secretary general calls for ‘solid channels of communication’ with the international industry and its cultures. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Pushing the Outreach of Arabic... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with: #key figure #arabic literature #wider world #international industry #porter anderson #zayed book

The Sheikh Zayed Book Prize’s Ali Bin Tamim: ‘Timeless Globalized Values’

Leading the recently announced Abu Dhabi Arabic Language Authority, Dr. Ali Bin Tamim wants to provide more incentives to translate Arabic literature. The post The Sheikh Zayed Book Prize’s Ali Bin Tamim: ‘Timeless Globalized Values’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-10-03 05:44:28 UTC ]
More news stories like this | News stories tagged with: #zayed book

New connected TV study debunks 3 common myths about political advertising

The 2020 elections are expected to see an unprecedented amount of advertising spending. Projections from Group M estimate a record-setting total of $10 billion, so the stakes for buyers and sellers have never been higher. As marketers map out their advertising plans leading up to the election,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 13:42:00 UTC ]
More news stories like this | News stories tagged with: #critical mass #media consumption #marketing strategy #consumers switch #nielsen

With the Help of Washington, News Publishers Fight to Recapture Advertising Dollars From Facebook and Google

Rupert Murdoch, the executive chairman of News Corp and co-chairman of Fox Corp., who built his fortune in the newspaper Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-01 07:00:50 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #executive chairman #news corp

Global Pubs Turn to Blockchain and Crowdfunding

Canada’s Prescient Innovation plans to launch an e-bookstore that uses blockchain, and Italy’s Bookabook sees growth with its crowdfunding model. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Sceptre to release new Mitchell novel in 'global publishing event'

Sceptre will publish a new book from David Mitchell in June 2020 as part of a "global publishing event"—six years after his last full-length novel The Bone Clocks (Sceptre). Continue reading at The Bookseller

[ The Bookseller | 2019-09-26 03:23:29 UTC ]
More news stories like this | News stories tagged with: #david mitchell

What you missed at Day One of Advertising Week: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 10:00:00 UTC ]
More news stories like this | News stories tagged with: #all-time low #streaming services #personal connection #northern hemisphere #company declined #anonymous tip #hearst

Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
More news stories like this | News stories tagged with: #climate activism #social impact #public policy #nielsen

You guys suck! The dos and don'ts of comparative advertising

The fast-food industry is waging a chicken sandwich war. Bud Light and Coors Light are embroiled in “corngate.” And Kind and Cliff keep trading shots in a snack-bar skirmish over whose ingredients are healthier. These are among the many brand battles raging in what has become a feisty,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-10 07:00:00 UTC ]
More news stories like this | News stories tagged with: #burger king #find ways #huge win #nielsen

With ‘Gun Island,’ Amitav Ghosh turns global crises into engaging fiction

The author’s ninth novel deals with climate change and human migration — but it’s not homework. Continue reading at The Washington Post

[ The Washington Post | 2019-09-08 19:44:11 UTC ]
More news stories like this | News stories tagged with: #climate change

BabyCenter Sold to Ziff Davis Parent J2 Global | News & Notes

J2 Global Acquires BabyCenter In case you missed it: late last week, Johnson & Johnson sold BabyCenter—the online parenting and pregnancy resource that claims to reach "7 in 10 new and expectant moms in the U.S." across its website, newsletters, social media channels and apps—to Everyday... Continue reading at Folio Magazine

[ Folio Magazine | 2019-09-06 18:12:01 UTC ]
More news stories like this | News stories tagged with: #focusing solely #magazine publisher #bestselling book