Why advertising’s DEI movement has a global blindspot

Michael Weaver, senior vice president, business development and growth, Al Jazeera Media Network As the digital media industry has dedicated itself to more diverse, equitable and inclusive (DEI) practices, newsrooms have diversified their staffs and advertisers have followed suit, aiming to support diverse media with their ad dollars. While the digital media industry is appealing […] Continue reading at 'Digiday'

[ Digiday | 2023-03-02 15:43:20 UTC ]
News tagged with: #business development #ad dollars #digital media

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How the legacy of colonialism shaped the last global Ebola epidemic

Public health expert Paul Farmer says it’s crucial to understand the context of pandemics. Continue reading at The Washington Post

[ The Washington Post | 2020-11-26 13:00:00 UTC ]
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Global recession and no-deal Brexit will bite, IPG conference hears

As the UK edges closer to the Brexit transition deadline, global recession and the weakened state of the UK's economy because of Covid-19 will hit the trade hard, delegates at the Independent Publishers Guild conference heard.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-22 07:34:44 UTC ]
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#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
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Penguin Random House’s Global Social Impact: Claire von Schilling

Vowing to address its own workforce demographics, Penguin Random House releases a Global Social Impact site on corporate responsibility. The post Penguin Random House’s Global Social Impact: Claire von Schilling appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-14 20:00:57 UTC ]
More news stories like this | News stories tagged with: #workforce demographics #corporate responsibility #penguin random house


Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing


Vice Media Group Names Agency Veteran as Global CMO

Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek

[ AdWeek | 2020-10-02 15:56:59 UTC ]
More news stories like this | News stories tagged with: #vice tv #vice news #global cmo #creative agency #publisher announced


A global energy study that misses some climate change realities

Daniel Yergin is behind the curve on the activism, engineering and climate science reshaping the energy world, environmentalist Bill McKibben contends. Continue reading at The Washington Post

[ The Washington Post | 2020-09-25 12:00:00 UTC ]
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The YA novel ‘K-Pop Confidential’ infiltrates the idol factory behind the global phenomenon

K-pop has become an undeniable force, but what’s behind those sticky tracks and intricate dance moves? Author Stephan Lee gives a peek behind the curtain. For many Western audiences, their first taste of K-pop’s impact came in 2012 when Psy’s video “Gangnam Style” went viral.Read Full Story Continue reading at Fast Company

[ Fast Company | 2020-09-19 07:00:56 UTC ]
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PRH to Release Obama’s 'A Promised Land’ Globally in November

The first volume of Barack Obama's long-anticipated presidential memoir, 'A Promised Land,' will be published globally in hardcover and digital formats on November 17, 2020, by Crown, an imprint of Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-09-17 04:00:00 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Cape signs Lyster on global water crisis

Jonathan Cape has signed a “radical” in-depth exploration of the global water crisis by South African journalist Rosa Lyster. Continue reading at The Bookseller

[ The Bookseller | 2020-08-26 02:54:26 UTC ]
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Embattled TikTok Kicks Off Global Multichannel Campaign ‘It Starts on TikTok’

In the midst of threats of having its operations severely hamstrung by the administration of President Donald Trump and speculation about new ownership, TikTok kicked off its largest ad campaign in the U.S. to date. "It Starts on TikTok" is a global multichannel campaign encompassing television,... Continue reading at AdWeek

[ AdWeek | 2020-08-18 17:00:00 UTC ]
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HarperCollins' annual global revenue falls 4.4%

HarperCollins global revenues fell 4.4% in the financial year ending 30th June, including a 3% decline in the fourth quarter, according to figures from parent firm News Corp. Continue reading at The Bookseller

[ The Bookseller | 2020-08-07 14:12:09 UTC ]
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Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction


J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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New ‘Festival of Licensing’ to Connect Global Licensors and Licensees Virtually

The Global Licensing Group has canceled the live version of its London-based Brand Licensing Europe trade show, scheduled for October. Instead, it is launching a global, month-long, virtual Festival of Licensing from October 6-29. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-07-22 04:00:00 UTC ]
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The BLM movement is inspiring a boom in diverse children’s literature.

When a friend of mine, a former teacher, told me the subject of a children’s book he wants to write—an allegory about how the criminal justice system tries to entrap people of color from a young age—my first thought was Dark, man. And then: I wish I’d had access to a book like that when I was a […] Continue reading at Literrary Hub

[ Literrary Hub | 2020-07-21 19:17:26 UTC ]
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Can of Worms and Leapfrog to collaborate on Global Fiction Prize

Independent publisher Can of Worms has partnered with New York–based publisher Leapfrog Press for it's Global Fiction Prize.  Continue reading at The Bookseller

[ The Bookseller | 2020-07-20 02:58:34 UTC ]
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Despite Global Pandemic, Journalists Celebrate 2020 Pulitzer Prizes

On May 4, Pulitzer Prize administrator Dana Canedy announced this year’s winners from her living room with some technological help Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-07-02 07:00:00 UTC ]
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