Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #third-party cookies #third-party data #digital publishing

Other news stories related to: "Why advertisers are leaning into digital publishing strategies"


Reader’s Digest Revenue, EBITDA Fall Double Digits in First Quarter 2011

The Reader’s Digest Association (RDA) shared its first quarter results this morning, and fallen revenues show that the company is still nursing its wounds since Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #quarter results


More agents to explore publishing models

Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #larger list #jonathan lloyd #curtis brown #blake friedman


Publishers battle for Townshend and Walliams books

Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller

[ The Bookseller | 2011-05-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ed victor #celebrity autobiographies #trade shows #latest figures #publishers battle


Publishers losing the battle against Angry Birds

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #panel discussion #tablet devices #angry birds


Reader’s Digest Announces Third Digital Exec Hire Since 2008

Reader’s Digest has named Matthew Goldenberg general manager of Readersdigest.com. Goldenberg comes from Bloomberg, where he acted as managing editor and operations director at Bloomberg LP. At Reader’s Digest, Goldenberg will oversee digital operations and continue to push forward the brand’s... Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #operations director #managing editor #readers digest #bloomberg lp


Publishers could follow Random's agency move

Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #follow suit #agency model


Publishers should use authors to help fight piracy

Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller

[ The Bookseller | 2011-05-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital director #panel discussion


Three French publishers file new lawsuit against Google

Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #filed suit #prior permission


Hearst Partner With Pictela’s IAB Portrait Advertising

After a successful initial partnership with Pictela with the OPA Push Down advertising unit, Hearst has decided to give Pictela’s Interactive Advertising Bureau (IAB) Portrait technology a try. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-11 00:00:00 UTC ]
More news stories like this |


Puffin unveils design winner with digital edge

Written By: Caroline Horn Publication Date: Wed, 11/05/2011 - 07:25 Authors and illustrators with technology skills will have an "undoubted advantage" in the emerging digital market, said Puffin as the winner of its inaugural Digital Prize was announced. The winner, announced on Tuesday 10th... Continue reading at The Bookseller

[ The Bookseller | 2011-05-11 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #working full-time #digital edge


Shift to digital will hit revenue, says Barnsley

Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 09:03 Publishers are unlikely to be able to replace the revenues lost in the shift from print to ebooks unless they can significantly grow volume sales, according to HarperCollins c.e.o. Victoria Barnsley. read more Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #victoria barnsley


Digital sales could be 15% of total next year - Hudson

Written By: Philip Jones Publication Date: Tue, 10/05/2011 - 11:06 E-book sales could exceed 8% of trade publishers' sales in 2011, and could reach 15% next year, Random House UK's deputy chairman Ian Hudson told delegates at the World e-Reading Congress this morning (10th May). Hudson also... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sit back #enhanced ebook #trade publishers #digital sales


Ed Victor sets up publishing imprint

Written By: Charlotte Williams Publication Date: Tue, 10/05/2011 - 12:22 The Ed Victor Literary Agency, one of the most powerful agencies in London, has launched its own ebook and print on demand venture, focusing initially on putting back into circulation out of print books or those on which... Continue reading at The Bookseller

[ The Bookseller | 2011-05-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #focusing initially #publishing imprint #print books


Random rushes Bin Laden digital exclusive

Written By: Charlotte Williams Publication Date: Mon, 09/05/2011 - 08:51 Random House is publishing its first "instant ebook exclusive" with William Heinemann's rapid response to the death of Al Qaeda leader Osama Bin Laden. Beyond Bin Laden: The Future of Terror will be published tomorrow... Continue reading at The Bookseller

[ The Bookseller | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house #canada rights #audio download #bin laden #william heinemann


The Media Equation: Now to Sell Advertisers on Tablets

Magazine publishers are making plans to be part of, rather than run over by, the digital revolution. Continue reading at The New York Times

[ The New York Times | 2011-05-09 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital revolution #making plans #magazine publishers #sell advertisers #media equation


Publishers Make a Plan: A ‘One Stop’ Book Site

In starting Bookish.com, Simon & Schuster, Penguin Group USA and Hachette Book Group hope to provide one-stop shopping for books and information about authors. Continue reading at The New York Times

[ The New York Times | 2011-05-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #publishers make


Book Publishers, AOL To Launch New Book Recommendation Site [MediaMemo]

Three big publishers and AOL are set to launch Bookish, a "new digital platform for readers". Hachette Book Group, Penguin Group, and CBS' Simon & Schuster are backing the new site, which is supposed to launch this summer; AOL will promote the property and handle ad sales. A press release... Continue reading at AllThingsD

[ AllThingsD | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #simon schuster #penguin group #digital platform #big publishers #book publishers


Paul Jowdy Named Vice President, Publisher of Every Day With Rachael Ray

Paul Jowdy, formerly vice president and publisher at Conde Nast’s Details and Details.com, is now vice president and publisher of Every Day with Rachael Ray. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #vice president #rachael ray


Harland Simon to Upgrade the Goss HT70 press controls at Turkish Newspaper Publisher

The Turkish newspaper publisher Turkuvaz Medya Group whose titles include the daily Sabah are now benefiting from an upgrade to their Harland Simon press control systems. Continue reading at Editor & Publisher

[ Editor & Publisher | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #titles include #harland simon


Heinemann to publish Godfather prequel

Written By: Charlotte Williams Publication Date: Fri, 06/05/2011 - 16:25 William Heinemann is to publish a prequel to Mario Puzo's The Godfather series, written by author Ed Falco and based on an unproduced screenplay by Puzo. Publisher Jason Arthur bought UK and Commonwealth rights (excluding... Continue reading at The Bookseller

[ The Bookseller | 2011-05-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #donadio olson