Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the decline of third-party data, and brands will require more […] The post Why advertisers are leaning into digital publishing strategies appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-10-08 01:00:00 UTC ]
News tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing

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Can digital watermarking protect us from generative AI?

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[ Engadget | 2023-11-30 18:45:42 UTC ]
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How a Book Publishing ‘Mistake’ Reignited the U.K.’s Royal Racism Furor

The rollout of “Endgame” caused a scandal after a quickly withdrawn translation named family members said to have asked about the skin color of Prince Harry and Meghan’s future son. Continue reading at The New York Times

[ The New York Times | 2023-11-30 16:38:36 UTC ]
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Regnery Publishing Will Stay with Salem Media Group

Salem Media Group, parent company of Regnery Publishing, has been selling assets in an effort to cut its debt debt load, but a proposed sale of the publisher has been called off. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 05:00:00 UTC ]
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Publishers launch initiative to highlight Palestinian authors and history

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[ The Guardian | 2023-11-29 17:20:38 UTC ]
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Publishers Launch Weeklong #ReadPalestine Campaign

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[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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[ The Guardian | 2023-11-25 16:00:53 UTC ]
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[ Publishers Weekly | 2023-11-24 05:00:00 UTC ]
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[ Digiday | 2023-11-20 05:01:00 UTC ]
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[ The Guardian | 2023-11-18 13:00:21 UTC ]
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Inclusive Children’s Book Publishers

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[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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The PW Publishing Industry Salary Survey 2022

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[ Publishers Weekly | 2023-11-17 05:00:00 UTC ]
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[ Digiday | 2023-11-14 05:01:00 UTC ]
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