Whose ad spending is up? The big FANG theory

When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet stocks—is helping drive ad spending growth as the companies ratchet up advertising to build brands and protect their reputations. Among the nation’s 100 biggest advertisers, 65 companies, including FANG, increased U.S. ad spending in 2018. FANG accounted for nearly 30 percent of the spending increase, according to data from the Ad Age Leading National Advertisers report, released online and as a downloadable Fact Pack. Facebook’s 2018 estimated U.S. ad spending soared 236 percent to $475 million, the highest growth rate among the top 100 advertisers. Netflix’s U.S. spending last year rocketed 70 percent to $1 billion, the second-highest growth. Amazon’s estimated U.S. advertising and promotion spending jumped 32 percent to $4.5 billion. That made Amazon the nation’s third-largest ad spender behind Comcast Corp. and AT&T. Alphabet’s estimated U.S. advertising and promotion spending increased 23 percent to $3 billion. FANG’s overall U.S. spending surged 37 percent, according to Ad Age Datacenter’s analysis. U.S. spending overall for the top 100 advertisers rose 4.5 percent in 2018. Extract FANG, and spending for the remaining 96 advertisers increased only 2.8... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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What About an Ad Wall?

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[ Folio Magazine | 2011-02-16 00:00:00 UTC ]
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BookBuddy Relaunches With Rating, Comments Added

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[ PC World | 2011-02-10 00:00:00 UTC ]
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R&J titles receive a big boost

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[ The Bookseller | 2011-02-03 00:00:00 UTC ]
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ASA drops W H Smith R&J book club ad complaint

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[ The Bookseller | 2011-02-02 00:00:00 UTC ]
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[ The Bookseller | 2011-01-28 00:00:00 UTC ]
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High Impact Ads on the Rise for MPA Members

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[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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