Marketers continue to be in love with their own content. Spending on branded content is set to reach $1.8 million this year, or 37 percent of marketers’ ad budgets, up from $1.7 million in 2012, per a Custom Content Council survey. The lion’s share of that is going into print. Spending on publications rose the most of three measured categories in 2013, to just over $1 million from $775,000 in 2012. Spending on electronic content was up 13.8 percent to $574,490 and spending on other content shrank to $264,423. That would seem to bode ill for magazines: 73 percent of respondents said branded content is better than magazine ads, a sizable increase over 2012, when 66 percent said so. Sixty-three percent said branded content was superior to TV advertising, 62 percent favored branded content to direct mail and 59 percent said it trumps public relations. One big question for marketers is whether to outsource their content creation or generate it in-house. Forty percent of respondents said they're doing some outsourcing, down from 56 percent in 2012. But those who are only outsourcing are doing bigger projects, spending an average of more than $1 million this year, up 5.5 percent. Those marketers are increasingly bypassing traditional ad agencies for other types of firms to handle their content creation. Magazine publishers who may be losing ad dollars to branded content seem to be making it up on the custom content side: The biggest recipient of outsourcing is publishing... Continue reading at 'AdWeek'
[ AdWeek | 2013-12-04 00:00:00 UTC ]
News tagged with:
#magazine ads
#tv advertising
#direct mail
#big question
#magazine publishers
#ad agencies
Ever since the Internet dropped a bomb on the status quo in media, many publishers have been struggling to adapt. Even when they seem to make some headway, The post New Strategies for Content Monetization appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#status quo
Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pre-roll ads
#social activity
Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age
[ Advertising Age | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#phone calls
#social networks
#social accounts
Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#original programming
#taking place
#digital content
The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital solutions
#digital content
#pw coverage
#content services
Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#digital solutions
#access content
Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#relevant content
#digital solutions
#reader experience
On Thursday YouTube celebrated the 10th anniversary of the first video being uploaded to what would become the preeminent online video service. And Facebook crashed the party.Facebook announced on Thursday a branded-video program called Anthology that will have publishers and digital video... Continue reading at Advertising Age
[ Advertising Age | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#10th anniversary
#facebook announced
#vox media
#creative shop
How the rebels behind scholarly publishing app Mendeley—once labeled sellouts—are growing their company after being acquired by Elsevier.In 2013, when Victor Henning announced that his startup Mendeley would be acquired by one of the world's biggest media companies, he knew there would be... Continue reading at Fast Company
[ Fast Company | 2015-04-18 00:00:00 UTC ]
More news stories like this |
Stream Con NYC will take place from from October 30 to November 1 at the Jacob K. Javits Center. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#javits center
A Q&A with Doug Grinspan, associate publisher of WIRED. The post Expanding Your Content’s Reach In a Post-Print Era appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post expanding
#associate publisher
Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age
[ Advertising Age | 2015-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad unit
#global head
Russell Brand has used profits from his book Revolution (Century) to help fund a café in Hackney staffed by recovering drug addicts. The Trew Era café is a social enterprise located in a housing estate that faced eviction last year by a US company. The Guardian reports that Brand backed the... Continue reading at The Bookseller
[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book profits
#russell brand
#guardian reports
Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#convincing brands
#developer conference
#messenger app
Comedian voted on to Prospect magazine’s annual list, topped by economist Thomas Piketty, after year that saw him publish a book advocating the eradication of the nation stateThere are few figures who make the nation’s blood boil – either with sheer frustration or the spirit of revolution –... Continue reading at The Guardian
[ The Guardian | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book advocating
#russell brand
#bestselling author
#thomas piketty
Playster, a new subscription platform offering access to books, music, games and films, has added 14,000 backlist titles from HarperCollins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-25 00:00:00 UTC ]
More news stories like this |
The march towards media companies publishing content directly to Facebook continues.Barely a month after Facebook Chief Product Officer Chris Cox said publicly that the social network wants to host media companies' articles and videos, The New York Times reported that BuzzFeed, National... Continue reading at Advertising Age
[ Advertising Age | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook continues
#cautious approach
#national geographic
#coming months
Nothing attracts news organizations like Facebook. And nothing makes them more nervous. With 1.4 billion users, the social media site has become a vital source of traffic for publishers looking to reach an increasingly fragmented ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-03-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vital source
As Hearst Magazines president, David Carey is constantly on the lookout for growth, from Hearst's longstanding titles, acquisitions and new launches. But publishing a monthly magazine isn't what it used to be. In the first of our media CEO Q&A series, Carey talks about challenging... Continue reading at Digiday
[ Digiday | 2015-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content company
#david carey
The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and publishers have decided to activate outside the traditional period reserved for their wares, further... Continue reading at AdWeek
[ AdWeek | 2015-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#unique opportunity
#critical component
#credit cards
#mobile space
#share content